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Social Mediain SingaporeBenjamin Figueroa
Age Structure              Median Age  O-14 yrs: 13.8%                Total: 40.1 yrs   15-64 yrs: 77%  65 yrs and over:  ...
INTERNET USERS (31-DEC-11): 3,658,400     INTERNET PENETRATION (%POP):     77.17%        TOTAL HOURS SPENT ONLINE PER     ...
Facts About Digital Consumers        in Singapore                 77% maintain an 45% have an                        85% o...
Top 5 Sites based on amount           of traffic                        Top 5 Social Media   Top 5 Websites              S...
Facebook Demographic User age distribution on Facebook             Male/Female Ratio
Singapore Facebook Statistics     # of Facebook users in Singapore – 2,602,880Top 5 Brands - # of users                   ...
Links to top 3 Facebook brandsBlackBerrySGStarbucks SingaporeSingapore Airlines
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Social Media in Singapore

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Learn just how influential Social Media is in Singapore

Published in: Business, Technology
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  • Via SocialBakers, Nielsen 2011
  • Source: Nielse, November 2011
  • Top sites via Alexa.com. Sites are ranked by amount of traffic within region accurate as of 28-Feb-12
  • Via Social Bakers
  • Via http://www.socialbakers.com/facebook-statistics/singapore
  • Transcript of "Social Media in Singapore"

    1. 1. Social Mediain SingaporeBenjamin Figueroa
    2. 2. Age Structure Median Age O-14 yrs: 13.8% Total: 40.1 yrs 15-64 yrs: 77% 65 yrs and over: Male: 39.6 yrs Female: 40.6 yrs( Demographics 9.2% 2011 est) Population (2011 est) POP BREAKDOWN 4,740,737 CITIZENS 64%Rates (2011 est) Life NONPop. Growth: .817 % expectancy at RESIDENTS birth 26%Birth: 8.5 births/1,000 population Total pop: 82.14 yrs PERMANENTNet migration: 4.63 Male: 79.53 years RESIDENTSmigrant(S) / 1,000 Female: 84.96 years 11%population (2011 est)
    3. 3. INTERNET USERS (31-DEC-11): 3,658,400 INTERNET PENETRATION (%POP): 77.17% TOTAL HOURS SPENT ONLINE PER DIGITAL CONSUMER : 25 BROADBAND SUBSCRIBERS (JAN- INTERNET STATISTICS 11): 2,477,400 SOCIAL NETWORKING REACH: 82% “ Internet usage is surpassing time spent on traditional media69% OF USERS HAVE CONNECTED WITH such as television, radio, or printBRANDS ON SOCIAL NETWORKING SITES “ – Nielsen, Nov 2011
    4. 4. Facts About Digital Consumers in Singapore 77% maintain an 45% have an 85% own an activeactive YouTube internet Facebook profile capable phone profile 23% now have a 70% use a tablet computer smartphone in their homes
    5. 5. Top 5 Sites based on amount of traffic Top 5 Social Media Top 5 Websites Sites Google Singapore  Facebook Facebook  YouTube Google  BlogSpot YouTube  Wikipedia Yahoo  LinkedIn
    6. 6. Facebook Demographic User age distribution on Facebook Male/Female Ratio
    7. 7. Singapore Facebook Statistics # of Facebook users in Singapore – 2,602,880Top 5 Brands - # of users Top 5 Place - # of1. BlackBerry Singapore – 195,703 check-ins2. Starbucks Singapore – 158,544 1. Singapore Changi Airport3. Singapore Airlines – 136,811 (terminal 3) – 127,3734. KFC Singapore – 132,940 2. Changi Airport Terminal 1 –5. MDIS – 106,281 117,844 3. VivoCity – 106,909 Facebook has a 4. Bugis Junction – 92,618 56.13% population penetration in 5. East Coast Park – 51,178 Singapore and a 72.7% internet population penetration
    8. 8. Links to top 3 Facebook brandsBlackBerrySGStarbucks SingaporeSingapore Airlines
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