Social Media for Business

SocialMedia Workshop
Brian Batté
brian@brandingpersonality.com
www.linkedin.com/in/brianbatte
#BPSMW
@brianbatte

How can social media help your business?
2. Identify your next steps using social media.
3. Content development & time management tips

Headrush Hair Salon (UK)
Reduced “no show” clients by 70%

60% of customers express
“thanks” online

The Digital Nativity Story
http://www.youtube.com/watch?v=GkHNNPM7pJA

Excentric
Sales leads doubled!
Gained international clients!
Exposure value: $40,000 Euros

Channel Evaluation
How do I know which sites to use?

8 Content Development Questions
Who are you? What makes your product/business unique and interesting? Identify what previous customers like about your business and/or your products? If you don’t know this – think about what could make your business different.
Who is your ideal customer? What customer segments are you serving? Who is the most profitable customer? What customer segments are you serving? What products do they prefer? What lifecycle events bring customers in to your business?
What do customer want to know about you? What questions are your customers asking you and/or your competitors? What can you simplify for customers? What content works for competitors? What level of expertise is expected by customers?
When do they need the information? What do they need to know about the product they purchased before, during, and after they do business with you?
How can you prepare customers for their first meeting with you or visit to your business?

8 Content Development Questions
Who will develop content? Who is already answering customer questions? What skill sets do your employees have? What training do they require? Will your business model require financial rewards for SME’s?
How will you stay up-to-date on industry topics? What industry associations are important for you business? Are there any personal connections that will help your business?
Where are your customers (each segment) online/offline? Facebook, Twitter, Youtube, Linkedin, MySpace, etc? Are they attending events online/offline?
What type of content is preferred by customers? Do they watch a lot of video? Prefer to read research / case studies? Want quick tips & advice from a pro? What “tone” should the content have - should it be humorous, scholarly, casual, brief advice or well-thought out?
Employee-driven content: How will you reward employees? What level of public exposure are they comfortable with? Will their content require editing, legal review, external help (video)? Do they know how to get something posted?

Social Media for Business

Leverage Social Media Tools
Monitoring
Posting Content
Alerts

Content Calendars
Time commitment
Scheduling functions
Planned vs Unplanned

Content Optimization

Goals + Objectives: Use Social Media/ Internet to get 100 leads a month.
Planning: Try A New Video Blog Approach
Execution: New Video Blog:
15 exercise Videos
M, W,F for the month

Monitor & Analyze:
Use YouTube Insights for Data

Adjust Accordingly
Based on your Findings
Took Top 5 Most Viewed Videos and Focused our Attention There
LEADS

http://www.brandingpersonality.com	176
http://www.twylah.com	3
https://www.brandingpersonality.com	2
http://translate.googleusercontent.com	1
http://10.0.1.21	1

Social Media for Business

by Branding Personality on Aug 09, 2011

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Social Media for Business — Presentation Transcript