Self Service Government: Social Media Tools & Strategy

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Getting Started with Social Media: Strategy & Tools
Whether you are involved in an outreach program, establishing an online community, or simply responding to customer requests, social media is gaining ground and acceptance by citizens and internal staff in your organization. Who do you follow and who follows you and why does it matter? This session will provide a step by step framework for beginning users of social media and will also provide some useful tools that you may not yet be aware of to help you formulate your getting started plan. We will also provide some useful information and perspectives on future trends of social media tools.

This presentation contains examples of Dutch government social media initiatives.

The Self Service Government User Forum's mission is to enhance the visibility to self service government initiatives that are completed, in progress, or just getting off the ground. Our goal is to share information, experience, ideas, strategies and to:

(a) connect government organizations with resources to help get projects off the ground,
(b) make an informed choice on tools and technologies for self service applications,
(c) develop strategies for citizen outreach, on-boarding, and user adoption,
(d) set cost savings quantitative goals as well as qualitative metrics for success,
(e) measure and report on progress,
(f) measure and collect feedback.

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  • Have a goal, implement & then measure it
  • Its not about how nice it looks.
  • Its not about how nice it looks.
  • Its not about how nice it looks.
  • Its not about how nice it looks.
  • Its not about how nice it looks.
  • Its not about how nice it looks.
  • Its not about how nice it looks.
  • Its not about how nice it looks.
  • Its not about how nice it looks.
  • Its not about how nice it looks.
  • Self Service Government: Social Media Tools & Strategy

    1. 1. Getting Started with Social Media: Strategy & Tools By: Marieke Hensel Branding Personality Los Angeles, November 7, 2012 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    2. 2. FACEBOOK• 1 billion on Facebook •Entertainment 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    3. 3. TWITTER •Real time•Connecting based on interests •Post often 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    4. 4. YOUTUBE• The 2nd largest search engine in the world •Entertainment 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    5. 5. LINKEDIN•For Business professionals •Online resume 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    6. 6. PINTEREST •Mostly women 25-49 •Home décor, weddings,food, photography & fashion•2012’s hottest social network 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    7. 7. Google Plus •More male audience•Facebook made by Google •More techsavvy audience •Great SEO benefits 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    8. 8. Social Media Revolution http://www.youtube.com/watch?v=f pMZbT1tx2o 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    9. 9. Who is your audience? •What is their expected behavior on Social Media? •Where are they? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    10. 10. Interests •What is your audience interested in?•Don’t talk only about what you do 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    11. 11. Good Content•Pictures, Video’s and short messages •Create engagement •Always follow-up 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    12. 12. Save time •Content Calendar•Social Media Management System (Hootsuite) •If this then that 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    13. 13. Process1. Listen2. Strategy / Plan3. Participate4. Respond5. Listen 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    14. 14. Listening1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    15. 15. Metrics? •Online engagement•Website visitors from social media •Filled out forms •Measure phone calls 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    16. 16. 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    17. 17. How do they find you? •Social Media Sites, like Facebook, Twitter, Google Plus •Google •Social Bookmarking Sites (blogging) 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    18. 18. Where do you offer value? •Facebook Page Custom Tab •Landing page on website •Well designed homepage 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    19. 19. Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    20. 20. Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    21. 21. Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    22. 22. Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    23. 23. Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    24. 24. Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    25. 25. Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    26. 26. Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    27. 27. Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    28. 28. Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    29. 29. Audience •Accessibility•Follow up until they ask you to stop •Deliver •Ask for feedback 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    30. 30. Follow up•Connect on Facebook, LinkedIn and Twitter •Keep reaching out… 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    31. 31. ANY QUESTIONS? Thank you for your time.  Marieke Hensel 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

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