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Search Engine Optimization & Content Marketing
 

Search Engine Optimization & Content Marketing

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    Search Engine Optimization & Content Marketing Search Engine Optimization & Content Marketing Presentation Transcript

    • SEO Feb 27, 2012 At Chapman University, OrangeSearch Engine Optimization & Content Marketing - Marieke Hensel http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange Intro http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeWhat is Search Engine Optimization? http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange Please Tweet: I am attending the Meetup “Using SEO to drive business to your website” presented by @hensel
    • SEO Feb 27, 2012At Chapman University, Orange Intro http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange Etc. http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeMarket share Search Engines Intro http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangePay Per Click vs. Organic Intro http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange Intro http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange4 ingredients for successfulsearch engine rankings:1. Positioning2. On page optimization (code)3. Textual optimization4. Link building http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange Positioning http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeSEO Keyword Success Formula1. High Number of Searches2. 100% relevancy3. Low number of competing websites http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeOn Page Optimization (code) http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeHTML Code Please Tweet: I am attending the Meetup “Using SEO to drive business to your website” presented by @hensel
    • SEO Feb 27, 2012 At Chapman University, OrangeWhat platform are you using? http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeSEO friendly Platforms http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeCheck the speed of your websitehttp://www.websiteoptimization.com/services/analyze/ http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeW3C ValidationThe World Wide Web Consortium (W3C) is the maininternational standards organization for the World WideWeb (abbreviated WWW or W3).http://validator.w3.org/ http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeRobots.txthttp://example.com/robots.txt http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeRSS feeds (blog only)Make sure your blog has an RSS feed and that it’saccessible through the homepage. http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeCreate a sitemapGoogle Sitemapgoogle.com/webmasters/Or through Wordpressplugin http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeTextual Optimization http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange1 Keyword Use in the Title Tag2 Keyword Use as the First Word(s) of the Title Tag http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"> <html> <head> <title>1 2 Certified Personal Trainer - Orange County Fitness Bootcamp</title> <meta name="description” ……. ………. </style> </head> http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange3 Keyword Use in the Root Domain Name vs http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange4 Keyword Use in H1 Headline Tag http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange Please Tweet: I am attending the Meetup “Using SEO to drive business to your website” presented by @hensel
    • SEO Feb 27, 2012 At Chapman University, Orange 5 Keyword Use in the Internal Link Anchor Text<a href=“http://www.ramadamaingate.com/category/blog/” alt=“HotelAnaheim & Disneyland Blog”>Blog</a> http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange 6 Keyword Use in the External Link Anchor Text<a href="http://twitter.com/hensel" target="_blank” alt=“onlinebrand results strategist”> http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange7 Keyword Use in the First Word(s) in the H1 Tag http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange8 Keyword Use in the First 50-100 Words in HTML Look in the Source code. What does Google see? http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange 9 Keyword Use in the Page Name URL http://www.website.com/folder/keyword10 Keyword Use in the Page Folder URL http://www.website.com/keyword/page http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange11 Keyword Use in the H2-H6 Headline Tags http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange12 Keyword Use in the Image ALT Tags http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange13 Keyword Use / Number of Repetitions in the HTML Text Use a Keyword Density tool: http://tools.seobook.com/general/keyword-density/ http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeOr copy to Microsoft Word, and click on >Tools >Word Count http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange14 Keyword Use in Image Names Example: keyword.jpg)Before: <imgsrc=“1.gif” width=“990” …Now: <imgsrc=“hotels-anaheim-ca.gif" width="990” … http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange 15 Keyword Use in the <b> or <strong> Tags<strong>bolder text has more impact in real life</strong>and it has more impact on the search engine’s index as well http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange16 Keyword Use in the META Description Tag<meta name="description" content="Ramada Maingate at thePark is a Disneyland Good Neighbor Hotel. If you needaccommodation near Disneyland, were across the streetwithin walking distance!" /> http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange Link building http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange Manual link to your website Automatic link to your website http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange Never Ever! Link FarmsTriangular Linking Schemes Free for All link Submission Submission to 250,000 directories http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange Be careful who you link to!Firefox plugin that automatically shows Alexa ranking andGoogle PageRank in browser:www.quirk.biz/searchstatusOr go to Alexa.com for Alexa ranking http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange Internal links-Make sure you can get from any page to any page easily.-Create ample links http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeAuthor credibility is important http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeGet influencers to share your blogcontent/articles http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeLinks from other sites:- Watch out for "NOINDEX,NOFOLLOW” in source code- Watch out for robots.txt* (file on domain)- Watch out for rel="nofollow” (in source code, next to link)- Slow website – Google doesn’t wait http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange External links – Social Bookmarking-Stumble Upon-Digg-Del.icio.us-Reddit-Pinterest! http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeExternal links - Other-Two-way trade-Directories in your industries (for businesses, events, tradeorganizations, chamber, etc)-Press releases (never forget!)-Guest blogging on other blogs-Comments on blogs-Wikipedia (if you can!) http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeWhy do people want to link to your site? Article?-Similar industry, not competing, add-on-Good information, relevant info for their market-Credibility (Board of Advisors, awards) http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeCreate remarkable contentSubmit great articles, graphs, pictures to StumbleUponTriberr.com – create join a bloggers communityBlog more… http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeMake your website Social Media Friendly-Facebook-Twitter-LinkedIn-StumbleUpon-PinterestCevhersharepluginhttp://www.wpusta.com/cevhershare/ http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, OrangeOptimize for business Home Page1. City/Geographic Location2. Phone number3. Call to Action + Form4. Call to action/Sig under blog post and/or have banner/offer on theside http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
    • SEO Feb 27, 2012 At Chapman University, Orange Any ? Marieke Henselwww.brandingpersonality.com http://twitter.com/hensel 1-877-747-3263 http://twitter.com/hensel http://twitter.com/bpsocial