Search Engine Optimization & Content Marketing

1,178 views
1,086 views

Published on

Published in: Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,178
On SlideShare
0
From Embeds
0
Number of Embeds
41
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Search Engine Optimization & Content Marketing

  1. 1. SEO Feb 27, 2012 At Chapman University, OrangeSearch Engine Optimization & Content Marketing - Marieke Hensel http://twitter.com/hensel http://twitter.com/bpsocial
  2. 2. SEO Feb 27, 2012At Chapman University, Orange Intro http://twitter.com/hensel http://twitter.com/bpsocial
  3. 3. SEO Feb 27, 2012 At Chapman University, OrangeWhat is Search Engine Optimization? http://twitter.com/hensel http://twitter.com/bpsocial
  4. 4. SEO Feb 27, 2012At Chapman University, Orange Please Tweet: I am attending the Meetup “Using SEO to drive business to your website” presented by @hensel
  5. 5. SEO Feb 27, 2012At Chapman University, Orange Intro http://twitter.com/hensel http://twitter.com/bpsocial
  6. 6. SEO Feb 27, 2012At Chapman University, Orange Etc. http://twitter.com/hensel http://twitter.com/bpsocial
  7. 7. SEO Feb 27, 2012 At Chapman University, OrangeMarket share Search Engines Intro http://twitter.com/hensel http://twitter.com/bpsocial
  8. 8. SEO Feb 27, 2012 At Chapman University, OrangePay Per Click vs. Organic Intro http://twitter.com/hensel http://twitter.com/bpsocial
  9. 9. SEO Feb 27, 2012At Chapman University, Orange Intro http://twitter.com/hensel http://twitter.com/bpsocial
  10. 10. SEO Feb 27, 2012 At Chapman University, Orange4 ingredients for successfulsearch engine rankings:1. Positioning2. On page optimization (code)3. Textual optimization4. Link building http://twitter.com/hensel http://twitter.com/bpsocial
  11. 11. SEO Feb 27, 2012At Chapman University, Orange Positioning http://twitter.com/hensel http://twitter.com/bpsocial
  12. 12. SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
  13. 13. SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
  14. 14. SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
  15. 15. SEO Feb 27, 2012 At Chapman University, OrangeSEO Keyword Success Formula1. High Number of Searches2. 100% relevancy3. Low number of competing websites http://twitter.com/hensel http://twitter.com/bpsocial
  16. 16. SEO Feb 27, 2012 At Chapman University, OrangeOn Page Optimization (code) http://twitter.com/hensel http://twitter.com/bpsocial
  17. 17. SEO Feb 27, 2012 At Chapman University, OrangeHTML Code Please Tweet: I am attending the Meetup “Using SEO to drive business to your website” presented by @hensel
  18. 18. SEO Feb 27, 2012 At Chapman University, OrangeWhat platform are you using? http://twitter.com/hensel http://twitter.com/bpsocial
  19. 19. SEO Feb 27, 2012 At Chapman University, OrangeSEO friendly Platforms http://twitter.com/hensel http://twitter.com/bpsocial
  20. 20. SEO Feb 27, 2012 At Chapman University, OrangeCheck the speed of your websitehttp://www.websiteoptimization.com/services/analyze/ http://twitter.com/hensel http://twitter.com/bpsocial
  21. 21. SEO Feb 27, 2012 At Chapman University, OrangeW3C ValidationThe World Wide Web Consortium (W3C) is the maininternational standards organization for the World WideWeb (abbreviated WWW or W3).http://validator.w3.org/ http://twitter.com/hensel http://twitter.com/bpsocial
  22. 22. SEO Feb 27, 2012 At Chapman University, OrangeRobots.txthttp://example.com/robots.txt http://twitter.com/hensel http://twitter.com/bpsocial
  23. 23. SEO Feb 27, 2012 At Chapman University, OrangeRSS feeds (blog only)Make sure your blog has an RSS feed and that it’saccessible through the homepage. http://twitter.com/hensel http://twitter.com/bpsocial
  24. 24. SEO Feb 27, 2012 At Chapman University, OrangeCreate a sitemapGoogle Sitemapgoogle.com/webmasters/Or through Wordpressplugin http://twitter.com/hensel http://twitter.com/bpsocial
  25. 25. SEO Feb 27, 2012 At Chapman University, OrangeTextual Optimization http://twitter.com/hensel http://twitter.com/bpsocial
  26. 26. SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
  27. 27. SEO Feb 27, 2012 At Chapman University, Orange1 Keyword Use in the Title Tag2 Keyword Use as the First Word(s) of the Title Tag http://twitter.com/hensel http://twitter.com/bpsocial
  28. 28. SEO Feb 27, 2012 At Chapman University, Orange <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"> <html> <head> <title>1 2 Certified Personal Trainer - Orange County Fitness Bootcamp</title> <meta name="description” ……. ………. </style> </head> http://twitter.com/hensel http://twitter.com/bpsocial
  29. 29. SEO Feb 27, 2012 At Chapman University, Orange3 Keyword Use in the Root Domain Name vs http://twitter.com/hensel http://twitter.com/bpsocial
  30. 30. SEO Feb 27, 2012 At Chapman University, Orange4 Keyword Use in H1 Headline Tag http://twitter.com/hensel http://twitter.com/bpsocial
  31. 31. SEO Feb 27, 2012At Chapman University, Orange Please Tweet: I am attending the Meetup “Using SEO to drive business to your website” presented by @hensel
  32. 32. SEO Feb 27, 2012 At Chapman University, Orange 5 Keyword Use in the Internal Link Anchor Text<a href=“http://www.ramadamaingate.com/category/blog/” alt=“HotelAnaheim & Disneyland Blog”>Blog</a> http://twitter.com/hensel http://twitter.com/bpsocial
  33. 33. SEO Feb 27, 2012 At Chapman University, Orange 6 Keyword Use in the External Link Anchor Text<a href="http://twitter.com/hensel" target="_blank” alt=“onlinebrand results strategist”> http://twitter.com/hensel http://twitter.com/bpsocial
  34. 34. SEO Feb 27, 2012 At Chapman University, Orange7 Keyword Use in the First Word(s) in the H1 Tag http://twitter.com/hensel http://twitter.com/bpsocial
  35. 35. SEO Feb 27, 2012 At Chapman University, Orange8 Keyword Use in the First 50-100 Words in HTML Look in the Source code. What does Google see? http://twitter.com/hensel http://twitter.com/bpsocial
  36. 36. SEO Feb 27, 2012 At Chapman University, Orange 9 Keyword Use in the Page Name URL http://www.website.com/folder/keyword10 Keyword Use in the Page Folder URL http://www.website.com/keyword/page http://twitter.com/hensel http://twitter.com/bpsocial
  37. 37. SEO Feb 27, 2012 At Chapman University, Orange11 Keyword Use in the H2-H6 Headline Tags http://twitter.com/hensel http://twitter.com/bpsocial
  38. 38. SEO Feb 27, 2012 At Chapman University, Orange12 Keyword Use in the Image ALT Tags http://twitter.com/hensel http://twitter.com/bpsocial
  39. 39. SEO Feb 27, 2012 At Chapman University, Orange13 Keyword Use / Number of Repetitions in the HTML Text Use a Keyword Density tool: http://tools.seobook.com/general/keyword-density/ http://twitter.com/hensel http://twitter.com/bpsocial
  40. 40. SEO Feb 27, 2012 At Chapman University, OrangeOr copy to Microsoft Word, and click on >Tools >Word Count http://twitter.com/hensel http://twitter.com/bpsocial
  41. 41. SEO Feb 27, 2012 At Chapman University, Orange14 Keyword Use in Image Names Example: keyword.jpg)Before: <imgsrc=“1.gif” width=“990” …Now: <imgsrc=“hotels-anaheim-ca.gif" width="990” … http://twitter.com/hensel http://twitter.com/bpsocial
  42. 42. SEO Feb 27, 2012 At Chapman University, Orange 15 Keyword Use in the <b> or <strong> Tags<strong>bolder text has more impact in real life</strong>and it has more impact on the search engine’s index as well http://twitter.com/hensel http://twitter.com/bpsocial
  43. 43. SEO Feb 27, 2012 At Chapman University, Orange16 Keyword Use in the META Description Tag<meta name="description" content="Ramada Maingate at thePark is a Disneyland Good Neighbor Hotel. If you needaccommodation near Disneyland, were across the streetwithin walking distance!" /> http://twitter.com/hensel http://twitter.com/bpsocial
  44. 44. SEO Feb 27, 2012At Chapman University, Orange Link building http://twitter.com/hensel http://twitter.com/bpsocial
  45. 45. SEO Feb 27, 2012At Chapman University, Orange Manual link to your website Automatic link to your website http://twitter.com/hensel http://twitter.com/bpsocial
  46. 46. SEO Feb 27, 2012 At Chapman University, Orange Never Ever! Link FarmsTriangular Linking Schemes Free for All link Submission Submission to 250,000 directories http://twitter.com/hensel http://twitter.com/bpsocial
  47. 47. SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
  48. 48. SEO Feb 27, 2012 At Chapman University, Orange Be careful who you link to!Firefox plugin that automatically shows Alexa ranking andGoogle PageRank in browser:www.quirk.biz/searchstatusOr go to Alexa.com for Alexa ranking http://twitter.com/hensel http://twitter.com/bpsocial
  49. 49. SEO Feb 27, 2012 At Chapman University, Orange Internal links-Make sure you can get from any page to any page easily.-Create ample links http://twitter.com/hensel http://twitter.com/bpsocial
  50. 50. SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
  51. 51. SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
  52. 52. SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
  53. 53. SEO Feb 27, 2012 At Chapman University, OrangeAuthor credibility is important http://twitter.com/hensel http://twitter.com/bpsocial
  54. 54. SEO Feb 27, 2012 At Chapman University, OrangeGet influencers to share your blogcontent/articles http://twitter.com/hensel http://twitter.com/bpsocial
  55. 55. SEO Feb 27, 2012 At Chapman University, OrangeLinks from other sites:- Watch out for "NOINDEX,NOFOLLOW” in source code- Watch out for robots.txt* (file on domain)- Watch out for rel="nofollow” (in source code, next to link)- Slow website – Google doesn’t wait http://twitter.com/hensel http://twitter.com/bpsocial
  56. 56. SEO Feb 27, 2012 At Chapman University, Orange External links – Social Bookmarking-Stumble Upon-Digg-Del.icio.us-Reddit-Pinterest! http://twitter.com/hensel http://twitter.com/bpsocial
  57. 57. SEO Feb 27, 2012 At Chapman University, OrangeExternal links - Other-Two-way trade-Directories in your industries (for businesses, events, tradeorganizations, chamber, etc)-Press releases (never forget!)-Guest blogging on other blogs-Comments on blogs-Wikipedia (if you can!) http://twitter.com/hensel http://twitter.com/bpsocial
  58. 58. SEO Feb 27, 2012 At Chapman University, OrangeWhy do people want to link to your site? Article?-Similar industry, not competing, add-on-Good information, relevant info for their market-Credibility (Board of Advisors, awards) http://twitter.com/hensel http://twitter.com/bpsocial
  59. 59. SEO Feb 27, 2012 At Chapman University, OrangeCreate remarkable contentSubmit great articles, graphs, pictures to StumbleUponTriberr.com – create join a bloggers communityBlog more… http://twitter.com/hensel http://twitter.com/bpsocial
  60. 60. SEO Feb 27, 2012 At Chapman University, OrangeMake your website Social Media Friendly-Facebook-Twitter-LinkedIn-StumbleUpon-PinterestCevhersharepluginhttp://www.wpusta.com/cevhershare/ http://twitter.com/hensel http://twitter.com/bpsocial
  61. 61. SEO Feb 27, 2012 At Chapman University, OrangeOptimize for business Home Page1. City/Geographic Location2. Phone number3. Call to Action + Form4. Call to action/Sig under blog post and/or have banner/offer on theside http://twitter.com/hensel http://twitter.com/bpsocial
  62. 62. SEO Feb 27, 2012At Chapman University, Orange http://twitter.com/hensel http://twitter.com/bpsocial
  63. 63. SEO Feb 27, 2012 At Chapman University, Orange Any ? Marieke Henselwww.brandingpersonality.com http://twitter.com/hensel 1-877-747-3263 http://twitter.com/hensel http://twitter.com/bpsocial

×