Personal Branding and the Olympic Athletes

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Personal branding explained with examples of Olympic athletes.

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  • You want to be part of the conversation, you want to have a conversation with them. You want them to talk to you, respect your company enough that they talk to you and trust you, instead of talking negatively about you on social media.
  • You want to be part of the conversation, you want to have a conversation with them. You want them to talk to you, respect your company enough that they talk to you and trust you, instead of talking negatively about you on social media.
  • Its about quality.
  • Personal Branding and the Olympic Athletes

    1. 1. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Presented by Marieke Hensel
    2. 2. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Quick Facts Established in 2006 Employees: 12 Expertise: Digital Marketing, Strong focus on Social Media, Online Media relations&Web / App development Audience: Millennial generation, local brands, retail, events &restaurants
    3. 3. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    4. 4. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Personal brands NicolettaIacobacci (Transmedia, TED speaker) Daniel Pink (international bestselling author Drive, To Sell is Human) Jack Kenefick (certified nutritionist, health coach) Kathi Kruse (social media consultant for auto dealerships)
    5. 5. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    6. 6. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke “The Art of Marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.” – Philip Kotler
    7. 7. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke What country are you rooting for?
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    9. 9. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Mexican alpine skier Hubertus von Hohenlohe
    10. 10. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Olympics 1. There are people in it to win it 2. There are people in it to participate
    11. 11. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke People are famous, interesting, requested, favor ed because of their unique story. Stories are emotions. People feel the story. The promise. The brand. Feelings are forever.
    12. 12. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke http://www.youtube.com/watch?v =nrZ_MFoWo00
    13. 13. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Why Personal Branding? •To stand out •To attract the right opportunities
    14. 14. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke “Never, ever sacrifice your personality for your personal brand.” – Sally Hogshead
    15. 15. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Personal Branding Process Phase 1: THE BRAND – Discover your Brand Phase 2: THE SYSTEM – Create your Marketing Success System Phase 3: THE TOOLS – Create your Marketing Tool Kit Phase 4: THE PLAN – Create your Brand Communication Plan Phase 5: THE EXECUTION – Activate your Success
    16. 16. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Discover your Brand •Who are you? •What do you stand for? •What are your values, visions and your goals? •What is your passion and your purpose? •360 assessment •Your Brand Story Phase 1: The Brand
    17. 17. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Google Brand Check
    18. 18. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Adventure Affluence Agility Alertness Altruism Ambition Amusem Assertiveness Attractiveness Awareness Balance Beauty Being t best Belonging Bravery Calmness Camaraderie Care Carefulne Celebrity Challenge Charity Cheerfulness Clarity Cleanliness Cleverness Comfort Commitment Compassion Completion Concentration Confidence Conformity Connection Consistenc Contentment Continuity Control Cooperation Courage Creativ Credibility Curiosity Daring Dependability Depth Desire Determi Devotion Dignity Diligence Directness Discipline Discovery Discr Diversity Drive Duty Dynamism Education Efficiency Elegance Empathy Encouragement Endurance Energy Entertainment Enthusiasm Excellence Excitement Experience Expertise Extrava Extroversion Exuberance Fairness Faith Fame Family Fascination Fashion Fearlessness Fitness Flexibility Focus Freedom Friendlines Frugality Fun Generosity Grace Gratitude Growth Happiness Brand Attributes
    19. 19. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Create your Marketing Success System •Define your Target Audience •Research your Colleagues & Competition •Position your brand •What’s your entry product? •Create your marketing system Phase 2: The System
    20. 20. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Phase 3: The Tools Create your Marketing Tool Kit •Written biography (up-to-date resume) •Video get-to-know-you message •Domain name •Visual Identity •Website •Social Media presence
    21. 21. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Phase 4: The Plan Create your Brand Communication Plan •Define content channels •Create content themes
    22. 22. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    23. 23. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke How to gain awareness? •Awesome content attracts an audience (Blog!) •Participate / Reach Out! •Advertising •Pinterest
    24. 24. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Social Media Process They advocate for / share your brand They engage with your brand They follow your brand Brand awareness
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    26. 26. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke xxx
    27. 27. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Phase 5: The Execution Activate your Success •28 days Launch to Success •Filling the Pipeline •Pick activities based on your strengths
    28. 28. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Challenges: •Show whoyou are, what you stand for •Share interesting content •Stay Top of Mind •Get your audience totrust (buy) you
    29. 29. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke How to overcome challenges? •Understand yourself, your audience & your offering •Create a content plan •Entertain and/or educate •Conversations & follow up •Lead them to buy/trust
    30. 30. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Example: Kathi Kruse
    31. 31. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
    32. 32. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke Marieke Hensel Branding Personality 714-747-9349 Questions?
    33. 33. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke “If people LIKE you they will listen to you. But if they TRUST you, they’ll do business with you” –ZigZiglar

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