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Incorporate Social Media in your Marketing Plan
 

Incorporate Social Media in your Marketing Plan

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How to incorporate Social Media in your Marketing Plan was the question to answer during this presentation. However I am of the opinion that Social Media is not an add-on to a marketing plan, but ...

How to incorporate Social Media in your Marketing Plan was the question to answer during this presentation. However I am of the opinion that Social Media is not an add-on to a marketing plan, but social is the way forward for a marketing plan. Social is the only successful way in the future to marketing for a business. Let's focus on dialogue and conversation with the consumer and serve the consumer in getting a great customer experience, instead of setting up a Facebook Page because 'you have to be there'. This presentation will go over the trends of social media and takes you to the process of a good social approach to your marketing.

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  • I agree - sometimes just talking about it makes me nauseous! No channel can be the end-all panacea many shall-go-nameless companies believe. As with anything, it takes planning, an action-based strategy and implementation across multiples channels. Know they audience!
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  • You want to be part of the conversation, you want to have a conversation with them. You want them to talk to you, respect your company enough that they talk to you and trust you, instead of talking negatively about you on social media.
  • You want to be part of the conversation, you want to have a conversation with them. You want them to talk to you, respect your company enough that they talk to you and trust you, instead of talking negatively about you on social media.
  • You want to be part of the conversation, you want to have a conversation with them. You want them to talk to you, respect your company enough that they talk to you and trust you, instead of talking negatively about you on social media.
  • And it can easily crash or raise by a good or bad campaign, or just helpful or unhelpful employees.
  • And it can easily crash or raise by a good or bad campaign, or just helpful or unhelpful employees.
  • And it can easily crash or raise by a good or bad campaign, or just helpful or unhelpful employees.
  • Reddit, Twitter, Facebook. 20,000 comments within 24 hours, most of them negative remarks.
  • There is also Instagram, and more, depending on the audience
  • There is also Instagram, and more, depending on the audience. Vine anyone?
  • Have a goal, implement & then measure it
  • Its not about how nice it looks.
  • Its not about how nice it looks.
  • Its not about how nice it looks.

Incorporate Social Media in your Marketing Plan Incorporate Social Media in your Marketing Plan Presentation Transcript

  • A social approach to your Marketing Plan By: Marieke Hensel Branding Personality UCLA Los Angeles, February 4, 2013 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Definition of Social:“seeking or enjoying thecompanionship of others; friendly, sociable; gregarious” 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • People talk1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 1-877-747-3263 www.branding personality.com @bpsocialSource: http://www.slideshare.net/HubSpot/its-time-to-transform-your- Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/mariekemarketing
  • 1-877-747-3263 www.branding personality.com Source: @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke http://www.slideshare.net/HubSpot/its- time-to-transform-your-marketing
  • 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Branding: YourReputation is everything 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Applebee’s Social Media Fail 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/mariekeSource: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing
  • 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • FACEBOOK1 billion on Facebook Posts to Entertain 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • TWITTER Real timeConnect based on interests Post often 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • YOUTUBE The 2nd largestsearch engine in the world Entertainment 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • LINKEDINMost Business professionals Highest average income/education Online resume Reach out to individuals 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • PINTEREST Mostly women 25-49 Home décor, weddings,food, photography & fashion 2012’s fastest growing social network 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Google PlusMore than a social network, it’s a platform Great SEO benefits 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • MillenialsInstagram, Tumbler, SnapChat, Vine anyone? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Why? •Why do you want toparticipate in social media? •What goals? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Who is your audience? •What is their expected behavior on Social Media? •Where are they? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • There were fewer searches from adesktop in Sep 2012 compared to September 2011 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Process1. Listen2. Strategy / Plan3. Participate4. Respond5. Listen / Measure 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 1. Listening 1. What is your audience interested in?2. Don’t talk just about what you do 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Listening Tools 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 2. Define Strategy •Create a presence •Share good content•Interact with your audience •…wherever they are •Serve your audience 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Plan your content •Content Calendar•Social Media Management System •If this then that ifttt.com 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Keywords are the new billboards 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 3. Participate •Accessible•Follow up until they ask you to stop •Deliver •Ask for feedback 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 4. Respond•Connect on Facebook, LinkedIn and Twitter •Keep reaching out… •Always reply 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 5. How to measure? •Online engagement•Website visitors from social media •Filled out forms •Measure phone calls 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • ANY QUESTIONS? Thank you for your timehttp://www.slideshare.net/marieke  Marieke Hensel 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke