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WordCamp May 14, 2011 #wcoc <ul><li>Generate Sales with your WordPress Site/Blog </li></ul><ul><li>- Marieke Hensel </li><...
WordCamp May 14, 2011 #wcoc <ul><li>Marieke </li></ul><ul><li>@hensel </li></ul><ul><li>Coworking  </li></ul><ul><li>Fulle...
WordCamp May 14, 2011 #wcoc <ul><li>Increase conversions on your blog </li></ul>Presented to you  by Marieke @hensel
WordCamp May 14, 2011 #wcoc <ul><li>What is the most visited page  on your website? </li></ul>Presented to you  by Marieke...
WordCamp May 14, 2011 #wcoc <ul><li>Check your Google Analytics: </li></ul><ul><li>What’s your most visited entry page? </...
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel
Presented to you  by Marieke @hensel WordCamp May 14, 2011 #wcoc
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel
WordCamp May 14, 2011 #wcoc <ul><li>High quality content gets most traffic:  </li></ul><ul><li>Search engines value it </l...
WordCamp May 14, 2011 #wcoc <ul><li>Your Home Page might get the most traffic, but your blogs/pages combined total up to g...
WordCamp May 14, 2011 #wcoc <ul><li>So, don’t spend all your money on a nice looking homepage </li></ul>Presented to you  ...
WordCamp May 14, 2011 #wcoc <ul><li>Care about how your blog post looks  as an entry page! </li></ul>Presented to you  by ...
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel Calls to action
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel @hensel
WordCamp May 14, 2011 #wcoc <ul><li>Think about your ideal customer, when they first visit your site / blog </li></ul>Pres...
WordCamp May 14, 2011 #wcoc <ul><li>They want to read your content! </li></ul>Presented to you  by Marieke @hensel
WordCamp May 14, 2011 #wcoc <ul><li>What are they doing next? </li></ul>Presented to you  by Marieke @hensel
WordCamp May 14, 2011 #wcoc <ul><li>What are you doing next? </li></ul><ul><li>Why do you  it? </li></ul><ul><li>Why do yo...
WordCamp May 14, 2011 #wcoc <ul><li>Next Actions: </li></ul><ul><li>Close the tab/window </li></ul><ul><li>Click on an art...
WordCamp May 14, 2011 #wcoc Image credit: MC Escher @hensel
WordCamp May 14, 2011 #wcoc <ul><li>Level 1. Close the tab/window </li></ul><ul><li>Bounce Rate </li></ul><ul><li>Interest...
WordCamp May 14, 2011 #wcoc <ul><li>Level 2. Clicked to read more </li></ul><ul><li>Interested in topic </li></ul><ul><li>...
WordCamp May 14, 2011 #wcoc <ul><li>Level 3. Share the article on Social Media </li></ul><ul><li>Interested in topic </li>...
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel This gets you more people in your funnel
WordCamp May 14, 2011 #wcoc <ul><li>Get the CevherShare Plugin! </li></ul><ul><li>http://www.wpusta.com/cevhershare/ </li>...
WordCamp May 14, 2011 #wcoc <ul><li>Level 4. They contact you for more information </li></ul><ul><li>Interested in what yo...
WordCamp May 14, 2011 #wcoc <ul><li>This is where you need a form  and phone number!  </li></ul><ul><li>WordPress Form Plu...
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel
WordCamp May 14, 2011 #wcoc <ul><li>Track phone numbers with CallFire </li></ul><ul><li>http://www.callfire.com </li></ul>...
WordCamp May 14, 2011 #wcoc <ul><li>Level 5. They buy your product </li></ul><ul><li>Need the solution that you offer </li...
WordCamp May 14, 2011 #wcoc <ul><li>So. How do they get from reading your blog to contacting you / making the sale? </li><...
WordCamp May 14, 2011 #wcoc <ul><li>Your blog/website should have this: </li></ul>Presented to you  by Marieke @hensel 10 ...
WordCamp May 14, 2011 #wcoc <ul><li>#1. Get more traffic! </li></ul>Presented to you  by Marieke @hensel
WordCamp May 14, 2011 #wcoc <ul><li>Search Engine Optimization </li></ul><ul><li>Build Community on Social Media  </li></u...
WordCamp May 14, 2011 #wcoc Poll by SmartBrief on Social Media
WordCamp May 14, 2011 #wcoc <ul><li>#2. Call to action: Offer you can’t refuse! </li></ul>Presented to you  by Marieke @he...
WordCamp May 14, 2011 #wcoc <ul><li>COPY </li></ul>Presented to you  by Marieke @hensel Make Cash Blogging Earn while Snor...
WordCamp May 14, 2011 #wcoc <ul><li>#3. Lead Generation Form </li></ul><ul><li>go for contrasting colors </li></ul>Present...
WordCamp May 14, 2011 #wcoc <ul><li>#4. Phone number in Top Right Corner </li></ul><ul><li>Big & Bold </li></ul>Presented ...
WordCamp May 14, 2011 #wcoc <ul><li>#5. Areas that you are serving (if local) </li></ul><ul><li>Top of the page </li></ul>...
WordCamp May 14, 2011 #wcoc <ul><li>#6. Sell Products? </li></ul><ul><li>Show the product! </li></ul><ul><li>Have Images <...
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel @hensel
WordCamp May 14, 2011 #wcoc <ul><li>If you can, create ad boxes/images with a call to action in your sidebar. </li></ul>Pr...
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel @hensel
WordCamp May 14, 2011 #wcoc <ul><li>#7. Not everybody is ready to buy: </li></ul><ul><li>Offer a newsletter </li></ul><ul>...
WordCamp May 14, 2011 #wcoc <ul><li># </li></ul>Presented to you  by Marieke @hensel @hensel
WordCamp May 14, 2011 #wcoc <ul><li>#8. Links to your Social Media Presence on Facebook, Twitter, Etc. </li></ul>Presented...
WordCamp May 14, 2011 #wcoc <ul><li>#9. What’s in your blog sig or  </li></ul><ul><li>Call to Action underneath your blog?...
WordCamp May 14, 2011 #wcoc <ul><li>“Click here  to read the remaining tips by Kathi Kruse, Automotive Social Media Coach ...
WordCamp May 14, 2011 #wcoc <ul><li>#10. Offer content that moves them along in the buying process </li></ul>Presented to ...
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel
WordCamp May 14, 2011 #wcoc <ul><li>#11.  </li></ul><ul><li>A blog post is no landing page </li></ul>Presented to you  by ...
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel Think: Eliminate, instead of Add
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel Every link is a click, and does it lead them to your desi...
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel Are you getting results? Leads per month
WordCamp May 14, 2011 #wcoc Presented to you  by Marieke @hensel Any ? Marieke Hensel www.brandingpersonality.com   http:/...
 
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Get More Sales with your WordPress Blog #wcoc

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Your homepage is not relevant anymore. Why? Most people arrive on your website not through the homepage but through any of the other pages, a blog increases the odds even more. With Social Media and Search Engines driving traffic to the blog post, you have to optimize the other pages to get your audience to a sale, or request for more information. This presentation will cover the challenge we have in sales / lead generation for a WordPress blog/site, and will share tips to optimize the path you can lead your audience towards a sale / lead.
This presentation was presented at WordCamp Orange County on May 14, 2011 #wcoc

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  • Please raise your hand if your home page is not the most visited page on your website.
  • Please raise your hand if your home page is not the most visited page on your website.
  • Other examples range from 11% to 56%. The more social the brand (more blogs, more engagement in social media), the less traffic ends up on the homepage, but in articles/ FAQ/ Landing Pages etc.
  • What does a landing page look like? Phone top right, very very short form above the fold
  • And a landing page on Facebook
  • 2 calls to action on a landing page
  • When they follow an article from a tweet, a Facebook link or a search engine.
  • Especially with blog posts, this is the most important step.
  • Think about this in the coming weeks
  • Picture MC Escher – continuous stairs
  • They clicked on the link from someone the valued or were convinced by the subject matter in the title or popularity of a certain article.
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • Lots of calls to action
  • That’s where people land.
  • That’s where people land.
  • That’s where people land.
  • That’s where people land.
  • That’s where people land.
  • Transcript of "Get More Sales with your WordPress Blog #wcoc"

    1. 1. WordCamp May 14, 2011 #wcoc <ul><li>Generate Sales with your WordPress Site/Blog </li></ul><ul><li>- Marieke Hensel </li></ul>@hensel
    2. 2. WordCamp May 14, 2011 #wcoc <ul><li>Marieke </li></ul><ul><li>@hensel </li></ul><ul><li>Coworking </li></ul><ul><li>Fullerton </li></ul><ul><li>Digital Marketing Agency </li></ul>Presented to you by Marieke @hensel
    3. 3. WordCamp May 14, 2011 #wcoc <ul><li>Increase conversions on your blog </li></ul>Presented to you by Marieke @hensel
    4. 4. WordCamp May 14, 2011 #wcoc <ul><li>What is the most visited page on your website? </li></ul>Presented to you by Marieke @hensel
    5. 5. WordCamp May 14, 2011 #wcoc <ul><li>Check your Google Analytics: </li></ul><ul><li>What’s your most visited entry page? </li></ul>Presented to you by Marieke @hensel Always have an analytics package installed, like Google Analytics.
    6. 6. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
    7. 7. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
    8. 8. Presented to you by Marieke @hensel WordCamp May 14, 2011 #wcoc
    9. 9. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
    10. 10. WordCamp May 14, 2011 #wcoc <ul><li>High quality content gets most traffic: </li></ul><ul><li>Search engines value it </li></ul><ul><li>Your audience/customers want it </li></ul><ul><li>It will be shared through social media </li></ul>Presented to you by Marieke @hensel
    11. 11. WordCamp May 14, 2011 #wcoc <ul><li>Your Home Page might get the most traffic, but your blogs/pages combined total up to get far more traffic </li></ul>Image credit: Wings of Wind Software
    12. 12. WordCamp May 14, 2011 #wcoc <ul><li>So, don’t spend all your money on a nice looking homepage </li></ul>Presented to you by Marieke @hensel
    13. 13. WordCamp May 14, 2011 #wcoc <ul><li>Care about how your blog post looks as an entry page! </li></ul>Presented to you by Marieke @hensel
    14. 14. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
    15. 15. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
    16. 16. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Calls to action
    17. 17. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel @hensel
    18. 18. WordCamp May 14, 2011 #wcoc <ul><li>Think about your ideal customer, when they first visit your site / blog </li></ul>Presented to you by Marieke @hensel
    19. 19. WordCamp May 14, 2011 #wcoc <ul><li>They want to read your content! </li></ul>Presented to you by Marieke @hensel
    20. 20. WordCamp May 14, 2011 #wcoc <ul><li>What are they doing next? </li></ul>Presented to you by Marieke @hensel
    21. 21. WordCamp May 14, 2011 #wcoc <ul><li>What are you doing next? </li></ul><ul><li>Why do you it? </li></ul><ul><li>Why do you want to “ read more… ”? </li></ul><ul><li>Would you be interested in buying a service from the blogger/company? (Do they make it obvious that they offer a service for your benefit?) </li></ul>Presented to you by Marieke @hensel
    22. 22. WordCamp May 14, 2011 #wcoc <ul><li>Next Actions: </li></ul><ul><li>Close the tab/window </li></ul><ul><li>Click on an article to read more </li></ul><ul><li>Share the article on Social Media </li></ul><ul><li>Contact you for more information? </li></ul><ul><li>Buy your product/service </li></ul>Presented to you by Marieke @hensel
    23. 23. WordCamp May 14, 2011 #wcoc Image credit: MC Escher @hensel
    24. 24. WordCamp May 14, 2011 #wcoc <ul><li>Level 1. Close the tab/window </li></ul><ul><li>Bounce Rate </li></ul><ul><li>Interested in topic, not interested in more (at this moment) </li></ul><ul><li>Result: Increased awareness </li></ul>Presented to you by Marieke @hensel
    25. 25. WordCamp May 14, 2011 #wcoc <ul><li>Level 2. Clicked to read more </li></ul><ul><li>Interested in topic </li></ul><ul><li>Want to know more now </li></ul><ul><li>Like your personality </li></ul><ul><li>Result: Increased awareness, Increased Credibility </li></ul>Presented to you by Marieke @hensel
    26. 26. WordCamp May 14, 2011 #wcoc <ul><li>Level 3. Share the article on Social Media </li></ul><ul><li>Interested in topic </li></ul><ul><li>Convinced of your credibility </li></ul><ul><li>Want to share with their audience </li></ul><ul><li>They don’t want to take action yet Result: Increased awareness, You’re an authority/personality, Increased Influence, this gets more people in funnel </li></ul>Presented to you by Marieke @hensel
    27. 27. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel This gets you more people in your funnel
    28. 28. WordCamp May 14, 2011 #wcoc <ul><li>Get the CevherShare Plugin! </li></ul><ul><li>http://www.wpusta.com/cevhershare/ </li></ul>Presented to you by Marieke @hensel
    29. 29. WordCamp May 14, 2011 #wcoc <ul><li>Level 4. They contact you for more information </li></ul><ul><li>Interested in what you have to offer </li></ul><ul><li>Convinced of you being an authority </li></ul><ul><li>Can you help them solve their issue? </li></ul><ul><li>Result: You’re an authority, they want help! This is a hot lead! </li></ul>Presented to you by Marieke @hensel
    30. 30. WordCamp May 14, 2011 #wcoc <ul><li>This is where you need a form and phone number! </li></ul><ul><li>WordPress Form Plugin: Contact7 http://contactform7.com/ </li></ul><ul><li>Contact Tab: http://www.contactme.com </li></ul>Presented to you by Marieke @hensel
    31. 31. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
    32. 32. WordCamp May 14, 2011 #wcoc <ul><li>Track phone numbers with CallFire </li></ul><ul><li>http://www.callfire.com </li></ul>Presented to you by Marieke @hensel
    33. 33. WordCamp May 14, 2011 #wcoc <ul><li>Level 5. They buy your product </li></ul><ul><li>Need the solution that you offer </li></ul><ul><li>They want it for themselves, right now! </li></ul><ul><li>Convinced of you being an authority </li></ul><ul><li>Result: Money in the Bank </li></ul>Presented to you by Marieke @hensel
    34. 34. WordCamp May 14, 2011 #wcoc <ul><li>So. How do they get from reading your blog to contacting you / making the sale? </li></ul>Presented to you by Marieke @hensel
    35. 35. WordCamp May 14, 2011 #wcoc <ul><li>Your blog/website should have this: </li></ul>Presented to you by Marieke @hensel 10 Tips to increase conversions on your blog pages!
    36. 36. WordCamp May 14, 2011 #wcoc <ul><li>#1. Get more traffic! </li></ul>Presented to you by Marieke @hensel
    37. 37. WordCamp May 14, 2011 #wcoc <ul><li>Search Engine Optimization </li></ul><ul><li>Build Community on Social Media </li></ul><ul><li>Facebook, Twitter, YouTube, Slideshare, StumbleUpon, LinkedIN, etc. </li></ul><ul><li>RSS feed </li></ul><ul><li>Newsletters </li></ul>Presented to you by Marieke @hensel
    38. 38. WordCamp May 14, 2011 #wcoc Poll by SmartBrief on Social Media
    39. 39. WordCamp May 14, 2011 #wcoc <ul><li>#2. Call to action: Offer you can’t refuse! </li></ul>Presented to you by Marieke @hensel
    40. 40. WordCamp May 14, 2011 #wcoc <ul><li>COPY </li></ul>Presented to you by Marieke @hensel Make Cash Blogging Earn while Snoring 50% off this week
    41. 41. WordCamp May 14, 2011 #wcoc <ul><li>#3. Lead Generation Form </li></ul><ul><li>go for contrasting colors </li></ul>Presented to you by Marieke @hensel
    42. 42. WordCamp May 14, 2011 #wcoc <ul><li>#4. Phone number in Top Right Corner </li></ul><ul><li>Big & Bold </li></ul>Presented to you by Marieke @hensel @hensel
    43. 43. WordCamp May 14, 2011 #wcoc <ul><li>#5. Areas that you are serving (if local) </li></ul><ul><li>Top of the page </li></ul>Presented to you by Marieke @hensel @hensel
    44. 44. WordCamp May 14, 2011 #wcoc <ul><li>#6. Sell Products? </li></ul><ul><li>Show the product! </li></ul><ul><li>Have Images </li></ul>Presented to you by Marieke @hensel
    45. 45. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel @hensel
    46. 46. WordCamp May 14, 2011 #wcoc <ul><li>If you can, create ad boxes/images with a call to action in your sidebar. </li></ul>Presented to you by Marieke @hensel
    47. 47. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel @hensel
    48. 48. WordCamp May 14, 2011 #wcoc <ul><li>#7. Not everybody is ready to buy: </li></ul><ul><li>Offer a newsletter </li></ul><ul><li>Free download / Ebook </li></ul>Presented to you by Marieke @hensel
    49. 49. WordCamp May 14, 2011 #wcoc <ul><li># </li></ul>Presented to you by Marieke @hensel @hensel
    50. 50. WordCamp May 14, 2011 #wcoc <ul><li>#8. Links to your Social Media Presence on Facebook, Twitter, Etc. </li></ul>Presented to you by Marieke @hensel
    51. 51. WordCamp May 14, 2011 #wcoc <ul><li>#9. What’s in your blog sig or </li></ul><ul><li>Call to Action underneath your blog? </li></ul>Presented to you by Marieke @hensel
    52. 52. WordCamp May 14, 2011 #wcoc <ul><li>“Click here  to read the remaining tips by Kathi Kruse, Automotive Social Media Coach & Trainer,  Kruse Control, Inc.  Kathi can be reached at   [email_address] .” </li></ul>Presented to you by Marieke @hensel Personal branding expert and founder of  Branding Personality  Marieke Hensel gives her advice on how journalists should and shouldn't be using the web to build their own brand. www.journamlism.co.uk
    53. 53. WordCamp May 14, 2011 #wcoc <ul><li>#10. Offer content that moves them along in the buying process </li></ul>Presented to you by Marieke @hensel
    54. 54. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
    55. 55. WordCamp May 14, 2011 #wcoc <ul><li>#11. </li></ul><ul><li>A blog post is no landing page </li></ul>Presented to you by Marieke @hensel … and at the same time it is.
    56. 56. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Think: Eliminate, instead of Add
    57. 57. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Every link is a click, and does it lead them to your desired goals or away from them?
    58. 58. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
    59. 59. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Are you getting results? Leads per month
    60. 60. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Any ? Marieke Hensel www.brandingpersonality.com http://twitter.com/bpsocial http://www.slideshare.net/marieke 1-877-747-3263
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