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Get More Sales with your WordPress Blog #wcoc
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Get More Sales with your WordPress Blog #wcoc

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Your homepage is not relevant anymore. Why? Most people arrive on your website not through the homepage but through any of the other pages, a blog increases the odds even more. With Social Media and …

Your homepage is not relevant anymore. Why? Most people arrive on your website not through the homepage but through any of the other pages, a blog increases the odds even more. With Social Media and Search Engines driving traffic to the blog post, you have to optimize the other pages to get your audience to a sale, or request for more information. This presentation will cover the challenge we have in sales / lead generation for a WordPress blog/site, and will share tips to optimize the path you can lead your audience towards a sale / lead.
This presentation was presented at WordCamp Orange County on May 14, 2011 #wcoc

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  • Please raise your hand if your home page is not the most visited page on your website.
  • Please raise your hand if your home page is not the most visited page on your website.
  • Other examples range from 11% to 56%. The more social the brand (more blogs, more engagement in social media), the less traffic ends up on the homepage, but in articles/ FAQ/ Landing Pages etc.
  • What does a landing page look like? Phone top right, very very short form above the fold
  • And a landing page on Facebook
  • 2 calls to action on a landing page
  • When they follow an article from a tweet, a Facebook link or a search engine.
  • Especially with blog posts, this is the most important step.
  • Think about this in the coming weeks
  • Picture MC Escher – continuous stairs
  • They clicked on the link from someone the valued or were convinced by the subject matter in the title or popularity of a certain article.
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • Lots of calls to action
  • That’s where people land.
  • That’s where people land.
  • That’s where people land.
  • That’s where people land.
  • That’s where people land.
  • Transcript

    • 1. WordCamp May 14, 2011 #wcoc
      • Generate Sales with your WordPress Site/Blog
      • - Marieke Hensel
      @hensel
    • 2. WordCamp May 14, 2011 #wcoc
      • Marieke
      • @hensel
      • Coworking
      • Fullerton
      • Digital Marketing Agency
      Presented to you by Marieke @hensel
    • 3. WordCamp May 14, 2011 #wcoc
      • Increase conversions on your blog
      Presented to you by Marieke @hensel
    • 4. WordCamp May 14, 2011 #wcoc
      • What is the most visited page on your website?
      Presented to you by Marieke @hensel
    • 5. WordCamp May 14, 2011 #wcoc
      • Check your Google Analytics:
      • What’s your most visited entry page?
      Presented to you by Marieke @hensel Always have an analytics package installed, like Google Analytics.
    • 6. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
    • 7. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
    • 8. Presented to you by Marieke @hensel WordCamp May 14, 2011 #wcoc
    • 9. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
    • 10. WordCamp May 14, 2011 #wcoc
      • High quality content gets most traffic:
      • Search engines value it
      • Your audience/customers want it
      • It will be shared through social media
      Presented to you by Marieke @hensel
    • 11. WordCamp May 14, 2011 #wcoc
      • Your Home Page might get the most traffic, but your blogs/pages combined total up to get far more traffic
      Image credit: Wings of Wind Software
    • 12. WordCamp May 14, 2011 #wcoc
      • So, don’t spend all your money on a nice looking homepage
      Presented to you by Marieke @hensel
    • 13. WordCamp May 14, 2011 #wcoc
      • Care about how your blog post looks as an entry page!
      Presented to you by Marieke @hensel
    • 14. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
    • 15. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
    • 16. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Calls to action
    • 17. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel @hensel
    • 18. WordCamp May 14, 2011 #wcoc
      • Think about your ideal customer, when they first visit your site / blog
      Presented to you by Marieke @hensel
    • 19. WordCamp May 14, 2011 #wcoc
      • They want to read your content!
      Presented to you by Marieke @hensel
    • 20. WordCamp May 14, 2011 #wcoc
      • What are they doing next?
      Presented to you by Marieke @hensel
    • 21. WordCamp May 14, 2011 #wcoc
      • What are you doing next?
      • Why do you it?
      • Why do you want to “ read more… ”?
      • Would you be interested in buying a service from the blogger/company? (Do they make it obvious that they offer a service for your benefit?)
      Presented to you by Marieke @hensel
    • 22. WordCamp May 14, 2011 #wcoc
      • Next Actions:
      • Close the tab/window
      • Click on an article to read more
      • Share the article on Social Media
      • Contact you for more information?
      • Buy your product/service
      Presented to you by Marieke @hensel
    • 23. WordCamp May 14, 2011 #wcoc Image credit: MC Escher @hensel
    • 24. WordCamp May 14, 2011 #wcoc
      • Level 1. Close the tab/window
      • Bounce Rate
      • Interested in topic, not interested in more (at this moment)
      • Result: Increased awareness
      Presented to you by Marieke @hensel
    • 25. WordCamp May 14, 2011 #wcoc
      • Level 2. Clicked to read more
      • Interested in topic
      • Want to know more now
      • Like your personality
      • Result: Increased awareness, Increased Credibility
      Presented to you by Marieke @hensel
    • 26. WordCamp May 14, 2011 #wcoc
      • Level 3. Share the article on Social Media
      • Interested in topic
      • Convinced of your credibility
      • Want to share with their audience
      • They don’t want to take action yet Result: Increased awareness, You’re an authority/personality, Increased Influence, this gets more people in funnel
      Presented to you by Marieke @hensel
    • 27. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel This gets you more people in your funnel
    • 28. WordCamp May 14, 2011 #wcoc
      • Get the CevherShare Plugin!
      • http://www.wpusta.com/cevhershare/
      Presented to you by Marieke @hensel
    • 29. WordCamp May 14, 2011 #wcoc
      • Level 4. They contact you for more information
      • Interested in what you have to offer
      • Convinced of you being an authority
      • Can you help them solve their issue?
      • Result: You’re an authority, they want help! This is a hot lead!
      Presented to you by Marieke @hensel
    • 30. WordCamp May 14, 2011 #wcoc
      • This is where you need a form and phone number!
      • WordPress Form Plugin: Contact7 http://contactform7.com/
      • Contact Tab: http://www.contactme.com
      Presented to you by Marieke @hensel
    • 31. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
    • 32. WordCamp May 14, 2011 #wcoc
      • Track phone numbers with CallFire
      • http://www.callfire.com
      Presented to you by Marieke @hensel
    • 33. WordCamp May 14, 2011 #wcoc
      • Level 5. They buy your product
      • Need the solution that you offer
      • They want it for themselves, right now!
      • Convinced of you being an authority
      • Result: Money in the Bank
      Presented to you by Marieke @hensel
    • 34. WordCamp May 14, 2011 #wcoc
      • So. How do they get from reading your blog to contacting you / making the sale?
      Presented to you by Marieke @hensel
    • 35. WordCamp May 14, 2011 #wcoc
      • Your blog/website should have this:
      Presented to you by Marieke @hensel 10 Tips to increase conversions on your blog pages!
    • 36. WordCamp May 14, 2011 #wcoc
      • #1. Get more traffic!
      Presented to you by Marieke @hensel
    • 37. WordCamp May 14, 2011 #wcoc
      • Search Engine Optimization
      • Build Community on Social Media
      • Facebook, Twitter, YouTube, Slideshare, StumbleUpon, LinkedIN, etc.
      • RSS feed
      • Newsletters
      Presented to you by Marieke @hensel
    • 38. WordCamp May 14, 2011 #wcoc Poll by SmartBrief on Social Media
    • 39. WordCamp May 14, 2011 #wcoc
      • #2. Call to action: Offer you can’t refuse!
      Presented to you by Marieke @hensel
    • 40. WordCamp May 14, 2011 #wcoc
      • COPY
      Presented to you by Marieke @hensel Make Cash Blogging Earn while Snoring 50% off this week
    • 41. WordCamp May 14, 2011 #wcoc
      • #3. Lead Generation Form
      • go for contrasting colors
      Presented to you by Marieke @hensel
    • 42. WordCamp May 14, 2011 #wcoc
      • #4. Phone number in Top Right Corner
      • Big & Bold
      Presented to you by Marieke @hensel @hensel
    • 43. WordCamp May 14, 2011 #wcoc
      • #5. Areas that you are serving (if local)
      • Top of the page
      Presented to you by Marieke @hensel @hensel
    • 44. WordCamp May 14, 2011 #wcoc
      • #6. Sell Products?
      • Show the product!
      • Have Images
      Presented to you by Marieke @hensel
    • 45. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel @hensel
    • 46. WordCamp May 14, 2011 #wcoc
      • If you can, create ad boxes/images with a call to action in your sidebar.
      Presented to you by Marieke @hensel
    • 47. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel @hensel
    • 48. WordCamp May 14, 2011 #wcoc
      • #7. Not everybody is ready to buy:
      • Offer a newsletter
      • Free download / Ebook
      Presented to you by Marieke @hensel
    • 49. WordCamp May 14, 2011 #wcoc
      • #
      Presented to you by Marieke @hensel @hensel
    • 50. WordCamp May 14, 2011 #wcoc
      • #8. Links to your Social Media Presence on Facebook, Twitter, Etc.
      Presented to you by Marieke @hensel
    • 51. WordCamp May 14, 2011 #wcoc
      • #9. What’s in your blog sig or
      • Call to Action underneath your blog?
      Presented to you by Marieke @hensel
    • 52. WordCamp May 14, 2011 #wcoc
      • “Click here  to read the remaining tips by Kathi Kruse, Automotive Social Media Coach & Trainer,  Kruse Control, Inc.  Kathi can be reached at   [email_address] .”
      Presented to you by Marieke @hensel Personal branding expert and founder of  Branding Personality  Marieke Hensel gives her advice on how journalists should and shouldn't be using the web to build their own brand. www.journamlism.co.uk
    • 53. WordCamp May 14, 2011 #wcoc
      • #10. Offer content that moves them along in the buying process
      Presented to you by Marieke @hensel
    • 54. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
    • 55. WordCamp May 14, 2011 #wcoc
      • #11.
      • A blog post is no landing page
      Presented to you by Marieke @hensel … and at the same time it is.
    • 56. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Think: Eliminate, instead of Add
    • 57. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Every link is a click, and does it lead them to your desired goals or away from them?
    • 58. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
    • 59. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Are you getting results? Leads per month
    • 60. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Any ? Marieke Hensel www.brandingpersonality.com http://twitter.com/bpsocial http://www.slideshare.net/marieke 1-877-747-3263
    • 61.