Get More Sales with your WordPress Blog #wcoc
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Get More Sales with your WordPress Blog #wcoc

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Your homepage is not relevant anymore. Why? Most people arrive on your website not through the homepage but through any of the other pages, a blog increases the odds even more. With Social Media and ...

Your homepage is not relevant anymore. Why? Most people arrive on your website not through the homepage but through any of the other pages, a blog increases the odds even more. With Social Media and Search Engines driving traffic to the blog post, you have to optimize the other pages to get your audience to a sale, or request for more information. This presentation will cover the challenge we have in sales / lead generation for a WordPress blog/site, and will share tips to optimize the path you can lead your audience towards a sale / lead.
This presentation was presented at WordCamp Orange County on May 14, 2011 #wcoc

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http://www.conseilsmarketing.fr 262
http://blog.websourcing.fr 27
http://buffetvert.blogspot.com 17
http://www.diversesolutions.com 13
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  • Please raise your hand if your home page is not the most visited page on your website.
  • Please raise your hand if your home page is not the most visited page on your website.
  • Other examples range from 11% to 56%. The more social the brand (more blogs, more engagement in social media), the less traffic ends up on the homepage, but in articles/ FAQ/ Landing Pages etc.
  • What does a landing page look like? Phone top right, very very short form above the fold
  • And a landing page on Facebook
  • 2 calls to action on a landing page
  • When they follow an article from a tweet, a Facebook link or a search engine.
  • Especially with blog posts, this is the most important step.
  • Think about this in the coming weeks
  • Picture MC Escher – continuous stairs
  • They clicked on the link from someone the valued or were convinced by the subject matter in the title or popularity of a certain article.
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • You have these people in the loop, they only need to be offered the right solution for their problem/interest
  • Lots of calls to action
  • That’s where people land.
  • That’s where people land.
  • That’s where people land.
  • That’s where people land.
  • That’s where people land.

Get More Sales with your WordPress Blog #wcoc Get More Sales with your WordPress Blog #wcoc Presentation Transcript

  • WordCamp May 14, 2011 #wcoc
    • Generate Sales with your WordPress Site/Blog
    • - Marieke Hensel
    @hensel
  • WordCamp May 14, 2011 #wcoc
    • Marieke
    • @hensel
    • Coworking
    • Fullerton
    • Digital Marketing Agency
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • Increase conversions on your blog
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • What is the most visited page on your website?
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • Check your Google Analytics:
    • What’s your most visited entry page?
    Presented to you by Marieke @hensel Always have an analytics package installed, like Google Analytics.
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
  • Presented to you by Marieke @hensel WordCamp May 14, 2011 #wcoc
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • High quality content gets most traffic:
    • Search engines value it
    • Your audience/customers want it
    • It will be shared through social media
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • Your Home Page might get the most traffic, but your blogs/pages combined total up to get far more traffic
    Image credit: Wings of Wind Software
  • WordCamp May 14, 2011 #wcoc
    • So, don’t spend all your money on a nice looking homepage
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • Care about how your blog post looks as an entry page!
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Calls to action
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel @hensel
  • WordCamp May 14, 2011 #wcoc
    • Think about your ideal customer, when they first visit your site / blog
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • They want to read your content!
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • What are they doing next?
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • What are you doing next?
    • Why do you it?
    • Why do you want to “ read more… ”?
    • Would you be interested in buying a service from the blogger/company? (Do they make it obvious that they offer a service for your benefit?)
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • Next Actions:
    • Close the tab/window
    • Click on an article to read more
    • Share the article on Social Media
    • Contact you for more information?
    • Buy your product/service
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc Image credit: MC Escher @hensel
  • WordCamp May 14, 2011 #wcoc
    • Level 1. Close the tab/window
    • Bounce Rate
    • Interested in topic, not interested in more (at this moment)
    • Result: Increased awareness
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • Level 2. Clicked to read more
    • Interested in topic
    • Want to know more now
    • Like your personality
    • Result: Increased awareness, Increased Credibility
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • Level 3. Share the article on Social Media
    • Interested in topic
    • Convinced of your credibility
    • Want to share with their audience
    • They don’t want to take action yet Result: Increased awareness, You’re an authority/personality, Increased Influence, this gets more people in funnel
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel This gets you more people in your funnel
  • WordCamp May 14, 2011 #wcoc
    • Get the CevherShare Plugin!
    • http://www.wpusta.com/cevhershare/
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • Level 4. They contact you for more information
    • Interested in what you have to offer
    • Convinced of you being an authority
    • Can you help them solve their issue?
    • Result: You’re an authority, they want help! This is a hot lead!
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • This is where you need a form and phone number!
    • WordPress Form Plugin: Contact7 http://contactform7.com/
    • Contact Tab: http://www.contactme.com
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • Track phone numbers with CallFire
    • http://www.callfire.com
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • Level 5. They buy your product
    • Need the solution that you offer
    • They want it for themselves, right now!
    • Convinced of you being an authority
    • Result: Money in the Bank
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • So. How do they get from reading your blog to contacting you / making the sale?
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • Your blog/website should have this:
    Presented to you by Marieke @hensel 10 Tips to increase conversions on your blog pages!
  • WordCamp May 14, 2011 #wcoc
    • #1. Get more traffic!
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • Search Engine Optimization
    • Build Community on Social Media
    • Facebook, Twitter, YouTube, Slideshare, StumbleUpon, LinkedIN, etc.
    • RSS feed
    • Newsletters
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc Poll by SmartBrief on Social Media
  • WordCamp May 14, 2011 #wcoc
    • #2. Call to action: Offer you can’t refuse!
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • COPY
    Presented to you by Marieke @hensel Make Cash Blogging Earn while Snoring 50% off this week
  • WordCamp May 14, 2011 #wcoc
    • #3. Lead Generation Form
    • go for contrasting colors
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • #4. Phone number in Top Right Corner
    • Big & Bold
    Presented to you by Marieke @hensel @hensel
  • WordCamp May 14, 2011 #wcoc
    • #5. Areas that you are serving (if local)
    • Top of the page
    Presented to you by Marieke @hensel @hensel
  • WordCamp May 14, 2011 #wcoc
    • #6. Sell Products?
    • Show the product!
    • Have Images
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel @hensel
  • WordCamp May 14, 2011 #wcoc
    • If you can, create ad boxes/images with a call to action in your sidebar.
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel @hensel
  • WordCamp May 14, 2011 #wcoc
    • #7. Not everybody is ready to buy:
    • Offer a newsletter
    • Free download / Ebook
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • #
    Presented to you by Marieke @hensel @hensel
  • WordCamp May 14, 2011 #wcoc
    • #8. Links to your Social Media Presence on Facebook, Twitter, Etc.
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • #9. What’s in your blog sig or
    • Call to Action underneath your blog?
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • “Click here  to read the remaining tips by Kathi Kruse, Automotive Social Media Coach & Trainer,  Kruse Control, Inc.  Kathi can be reached at   [email_address] .”
    Presented to you by Marieke @hensel Personal branding expert and founder of  Branding Personality  Marieke Hensel gives her advice on how journalists should and shouldn't be using the web to build their own brand. www.journamlism.co.uk
  • WordCamp May 14, 2011 #wcoc
    • #10. Offer content that moves them along in the buying process
    Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc
    • #11.
    • A blog post is no landing page
    Presented to you by Marieke @hensel … and at the same time it is.
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Think: Eliminate, instead of Add
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Every link is a click, and does it lead them to your desired goals or away from them?
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Are you getting results? Leads per month
  • WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Any ? Marieke Hensel www.brandingpersonality.com http://twitter.com/bpsocial http://www.slideshare.net/marieke 1-877-747-3263
  •