Doing Business Internationally
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Doing Business Internationally

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How can you do business outside the borders of the United States and how to prepare yourself for it? What country should you choose? The emerging markets are the countries with growth. Everyone should ...

How can you do business outside the borders of the United States and how to prepare yourself for it? What country should you choose? The emerging markets are the countries with growth. Everyone should learn Chinese and other observations.

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  • http://springwise.com/
  • http://springwise.com/
  • http://www.youtube.com/watch?v=m1FH-iEGtSM&feature=related
  • http://springwise.com/
  • http://springwise.com/
  • http://springwise.com/
  • http://springwise.com/
  • http://springwise.com/

Doing Business Internationally Doing Business Internationally Presentation Transcript

  • Doing Business InternationallyCulture & Customs
  • Marieke Henselma-ree-ka
  • Cheese
  • Herring
  • Doing business in Emerging Markets
  • Branding Personality
  • Consumer brands +Personal brands
  • Rewarding loyal customersand attracting new ones
  • BusinessWiseApril 2007
  • Social Media Strategiesfor Your Restaurant Business
  • Are you ready?
  • How to be successful abroad?
  • #1. Set Goals
  • Research & Plan
  • GeertHofstede’s Framework for assessing cultures
  • Power distance – Individualism vs. Collectivism – Achievement vs. Nurturing – Uncertainty Avoidance – Long term vs. Short term Orientation
  • Organizational Behaviorby Stephen P. Robbins
  • Emerging Markets
  • = High Growth Markets
  • Emerging Markets
  •  Brazil Chile China Colombia Czech Republic Egypt Hungary India Indonesia Israel Malaysia MexicoMorocco Peru Philippines Poland Russia South Africa South Korea Taiwan Thailand Turkey
  • Where to start?It should be more than love at first sight
  • http://springwise.com/
  • #2. “When in Rome,do as the Romans do”
  • How many people speak a second language?
  • A third? Fourth? More?
  • 3.6 languages
  • Immerse
  • #3. Make connections
  • Ecademy.com
  • Xing.com
  • LinkedIn.com
  • #4. Your company is not depending on you being there
  • Faster communication
  • Instant communication
  • Personal, human connections
  • Casestudy India
  • 1. Beauty Industry2. Host parties and have people buy make-up3. Sign up to become part of the sales team 4. 30 new clients, 10 new team members
  • #1. People need to know you exist
  • #2. People need to like you
  • #3. Ask for the sale- KNOW HOW!
  • Challenge yourselfand you will perform better!
  • marieke@hensel.nlTwitter: @henselfacebook.com/henselwww.brandingpersonality.com