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Architects: The value of Social Media is in the Conversation
 

Architects: The value of Social Media is in the Conversation

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The value of Social Media is in the Conversation. A presentation for the Society for Design Administration, an affiliate of the American Institute of Architects

The value of Social Media is in the Conversation. A presentation for the Society for Design Administration, an affiliate of the American Institute of Architects

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  • Have a goal, implement & then measure it
  • Its not about how nice it looks.
  • Its not about how nice it looks.
  • Its not about how nice it looks.
  • Its not about how nice it looks.
  • Its not about how nice it looks.
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Architects: The value of Social Media is in the Conversation Architects: The value of Social Media is in the Conversation Presentation Transcript

  • The value of Social Media is in the Conversation By: Marieke Hensel Branding Personality Society for Design Administration Irvine, November 15, 2012 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • FACEBOOK1 billion on Facebook Posts to Entertain 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • TWITTER Real timeConnect based on interests Post often 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • YOUTUBE The 2nd largestsearch engine in the world Entertainment 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • LINKEDINMostBusiness professionals Highest average income/education Online resumeReach out to individuals 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • PINTEREST Mostly women 25-49 Homedécor, weddings, food, phot ography & fashion2012’sfastest growing social network 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Google PlusMore techsavvy, male audienceIt’s Facebookmade by Google Great SEO benefits 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Why? •Why do you want toparticipate in social media? •What goals? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Who is your audience? •What is their expected behavior on Social Media? •Where are they? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Process1. Listen2. Strategy / Plan3. Participate4. Respond5. Listen / Measure 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 1. Listening 1. What is your audience interested in?2. Don’t talkjustabout what you do 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Listening Tools 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 2. Define Strategy •Create a presence •Share good content•Interact with your audience •…wherever they are 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • How do they find you? •Social Media Sites, like Facebook, Twitter, Google Plus •Google •Social Bookmarking Sites (blogging) 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Where do you offer value? •Facebook Page Custom Tab •Landing page on website •Well designed homepage 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 3. Participate •Accessible•Follow up until they ask you to stop •Deliver •Ask for feedback 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Good ContentPictures, Video’s and short messages Create engagement 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Save time •Content Calendar•Social Media Management System (Hootsuite) •If this then that ifttt.com 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 4. Respond •Connect onFacebook, LinkedIn and Twitter •Keep reaching out… •Always reply 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 5. How to measure? •Online engagement•Website visitors from social media •Filled out forms •Measure phone calls 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • ANY QUESTIONS? Thank you for your time.  Marieke Hensel 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke