Plug-ins And Widgets


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Lecture 4 'Plug-ins and Widgets'
Emerging Technologies, Salford Business School

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Plug-ins And Widgets

  1. 1. Plug-ins and Widgets for Business Use Marie Griffiths, Image used under Creative Commons License from Edans Slide
  2. 2. What’s coming up…. <ul><li>Why do I need to know? </li></ul><ul><li>Social Internet Revolution </li></ul><ul><li>What are plug-ins, widgets? </li></ul><ul><li>Implications for business </li></ul><ul><li>Learning outcomes </li></ul><ul><li>Resources </li></ul>
  3. 3.
  4. 4. How are consumers using the web? <ul><li>Number of people online today: 1.463 billion </li></ul><ul><li>This statistics are from a Report </li></ul><ul><ul><li>Work related tasks - 42.8M US adults </li></ul></ul><ul><ul><li>Read Business/Financial news weekly - 31.6M US adults </li></ul></ul><ul><ul><li>Research Travel weekly - 39.2M US adults </li></ul></ul><ul><ul><li>Get health related information weekly - 44.0M US adults </li></ul></ul><ul><ul><li>104.6M in US shop online weekly </li></ul></ul><ul><ul><li>Almost half of those make a purchase based on a recommendation made through a social networking site </li></ul></ul>
  5. 5. Web 2.0 : Push vs Pull <ul><li>Read v/s Read & Write </li></ul><ul><li>User generated content </li></ul><ul><li>Power of the the masses </li></ul><ul><li>YOU decide on the content </li></ul>
  6. 6. Should Businesses even care about Social Media? <ul><li>Media consumption is changing </li></ul><ul><li>the consumer is in control; </li></ul><ul><li>traditional advertising can be avoided </li></ul><ul><ul><li>view on demand; </li></ul></ul><ul><ul><li>pop-up blockers; </li></ul></ul><ul><ul><li>call barring </li></ul></ul><ul><ul><li>fast forwarding on Sky + </li></ul></ul><ul><li>Who do consumers trust?? </li></ul><ul><li>Advertisements </li></ul><ul><li>Marketing </li></ul><ul><li>Business leaders </li></ul><ul><li>Or </li></ul><ul><li>YOU </li></ul><ul><li>“ a person like me” </li></ul><ul><li>your peers </li></ul>
  7. 7. Social Internet Revolution <ul><li>1,463 billion people on line worldwide </li></ul><ul><li>Initially designed for social interaction Businesses are realising they need to ‘go’ to the customers </li></ul><ul><li>Society spending more time online and demand easy interaction/availability </li></ul><ul><li>Hence the growth of business widgets </li></ul><ul><li>Security continues to be still a major challenge </li></ul><ul><li>Gary's media counter </li></ul>
  8. 8. & Widgets
  9. 9.
  10. 10. Difference between a widget and a plug-in <ul><li>To install/and configure WordPress plug-ins require some ‘interaction’ with the code </li></ul><ul><li>Widgets there is no interaction directly with the code. </li></ul><ul><li>Users can add design, statistics, and a variety of gadgets to their WordPress blogs without ‘getting their hands dirty’ </li></ul><ul><li>Widgets are accessories that can be added removed from sidebars (only work in sidebars) </li></ul>
  11. 11. Three Design Elements in <ul><li>Themes </li></ul><ul><ul><li>The overall look and design of the blog </li></ul></ul><ul><ul><li>The external skin! </li></ul></ul><ul><li>Plug-ins </li></ul><ul><ul><li>A software script that enables extra interactive features </li></ul></ul><ul><ul><li>Non-commercial plug-in are free and are downloaded </li></ul></ul><ul><ul><li>Most popular plug-ins SEO, contact forms, news feeds, adverts, statistics (making blog interactive) </li></ul></ul><ul><li>Widgets </li></ul><ul><ul><li>Enable additional design to personalise your blog </li></ul></ul><ul><ul><li>Drag and down rather than translating code </li></ul></ul>
  12. 12. The what are web widgets
  13. 13. Widgets are : “always on” – rather than waiting for consumer to visit your portal, widgets can go “where they are” Are aesthetic – since widgets are single-purpose rich applications, widgets can be attractive gateways for connecting with customers Are simple to install Are simple to use Can run “anywhere” – in theory, you can create a widget for every platform where consumers spend their time Provide an unmatched opportunity for reaching key customer segments
  14. 14. <ul><li>Business Blogs: a corporate tool for </li></ul><ul><li>communicating with customers or </li></ul><ul><li>employees to share knowledge and </li></ul><ul><li>expertise. </li></ul>Blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers
  15. 15.
  16. 16. Good Bad Ugly Business Blogs good Ugly Good Bad good busy UGLY
  17. 17. Learning Outcomes <ul><li>Use social network technologies and discuss their use by individuals and organisations </li></ul><ul><li>Identify opportunities presented by emerging ICTs as used by individuals, businesses and other organisations </li></ul>
  18. 18. Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li>Google analytics </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> / </li></ul><ul><li>Slides 5 6 7 are Professor Elaine Ferneley’s work </li></ul>
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