Seo Up Wordpress

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Useful tips and introduction to optimizing Wordpress blogging system for search engines for non-marketers.

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Seo Up Wordpress

  1. 1. SEO-up your Organization’s Wordpress Blog Marie Casas Co-Founder, Pinoy Web Startup Marketing Director, Pigmata Media
  2. 2. Getting to Know Marie Casas CPA and Personal Finance Consultant (www.mariecasas.com) Investments, Insurance, Personal Finance Consultation EVP and Marketing Director, Pigmata Media (www.pigmata.com) PHP Web Application Development, Internet Marketing Tech-entrepreneurship Advocate (www.pinoywebstartup.com) Reminders
  3. 3. Getting to Know Marie Casas CPA and Personal Finance Consultant (www.mariecasas.com) Investments, Insurance, Personal Finance Consultation EVP and Marketing Director, Pigmata Media (www.pigmata.com) PHP Web Application Development, Internet Marketing Tech-entrepreneurship Advocate (www.pinoywebstartup.com) Reminders Good to Know
  4. 4. Getting to Know Marie Casas CPA and Personal Finance Consultant (www.mariecasas.com) Investments, Insurance, Personal Finance Consultation EVP and Marketing Director, Pigmata Media (www.pigmata.com) PHP Web Application Development, Internet Marketing Tech-entrepreneurship Advocate (www.pinoywebstartup.com) Reminders Good to Important Know Terms
  5. 5. Marketing your Blog Why optimize for Search Engines How do Search Engines Work? Basic Techniques Leveraging Tools of the Trade Off-page SEO
  6. 6. Why Optimize for Search Engines? (SEO)
  7. 7. Why Optimize for Search Engines? (SEO) 14 million Internet Users as of Aug. 2007 (Yahoo!)
  8. 8. Why Optimize for Search Engines? (SEO) General Public 14 million Internet Users as of Aug. 2007 (Yahoo!)
  9. 9. Why Optimize for Search Engines? (SEO) Members General Public 14 million Internet Users as of Aug. 2007 (Yahoo!)
  10. 10. Why Optimize for Search Engines? (SEO) Members Volunteers General Public 14 million Internet Users as of Aug. 2007 (Yahoo!)
  11. 11. Why Optimize for Search Engines? (SEO) Members Volunteers General Public Alliances 14 million Internet Users as of Aug. 2007 (Yahoo!)
  12. 12. Why Optimize for Search Engines? (SEO) Members Volunteers General Public Alliances New Media (Blogs, Forums, Videologs, Flickr, e-Groups) 14 million Internet Users as of Aug. 2007 (Yahoo!)
  13. 13. Why Optimize for Search Engines? (SEO) Members Volunteers General Public Alliances New Media Press (Blogs, Forums, Videologs, Flickr, e-Groups) 14 million Internet Users as of Aug. 2007 (Yahoo!)
  14. 14. Why Optimize for Search Engines? (SEO) Members Volunteers General Public Alliances Recruitment New Media Press (Blogs, Forums, Videologs, Flickr, e-Groups) 14 million Internet Users as of Aug. 2007 (Yahoo!)
  15. 15. Why Optimize for Search Engines? (SEO) Members Volunteers Donors General Public Alliances Recruitment New Media Press (Blogs, Forums, Videologs, Flickr, e-Groups) 14 million Internet Users as of Aug. 2007 (Yahoo!)
  16. 16. Why Optimize for Search Engines? (SEO) Members Customers Volunteers Donors General Public Alliances Recruitment New Media Press (Blogs, Forums, Videologs, Flickr, e-Groups) 14 million Internet Users as of Aug. 2007 (Yahoo!)
  17. 17. SERP: Search Engine Results Page
  18. 18. SERP: Search Engine Results Page
  19. 19. SERP: Search Engine Results Page
  20. 20. A PageRank (PR) of 10 says your website is an extremely relevant and useful resource.
  21. 21. A PageRank (PR) of 10 says your website is an extremely relevant and useful resource.
  22. 22. A PageRank (PR) of 10 says your website is an extremely relevant and useful resource.
  23. 23. Organic search Natural search FREE search results A PageRank (PR) of 10 says your website is an extremely relevant and useful resource.
  24. 24. Organic search Natural search FREE search results A PageRank (PR) of 10 says your website is an extremely relevant and useful resource.
  25. 25. Organic search Natural search FREE search results Adwords PPC PAID search results A PageRank (PR) of 10 says your website is an extremely relevant and useful resource.
  26. 26. Why Optimize for Search Engines? (SEO)
  27. 27. Why Optimize for Search Engines? (SEO) “Free” source of traffic
  28. 28. Why Optimize for Search Engines? (SEO) “Free” source of traffic Make it easy for anyone to find your website, your articles
  29. 29. Why Optimize for Search Engines? (SEO) “Free” source of traffic Make it easy for anyone to find your website, your articles Takes longer than PPC
  30. 30. Why Optimize for Search Engines? (SEO) “Free” source of traffic Make it easy for anyone to find your website, your articles Takes longer than PPC Relevant inbound links
  31. 31. Why Optimize for Search Engines? (SEO) “Free” source of traffic Make it easy for anyone to find your website, your articles Takes longer than PPC Relevant inbound links PPC: Pay-per-click: “paid” search results
  32. 32. Why Optimize for Search Engines? (SEO) “Free” source of traffic Make it easy for anyone to find your website, your articles Takes longer than PPC Relevant inbound links PPC: Pay-per-click: “paid” search results
  33. 33. Why Optimize for Search Engines? (SEO) “Free” source of traffic Make it easy for anyone to find your website, your articles Takes longer than PPC Relevant inbound links PPC: Pay-per-click: “paid” search results
  34. 34. Why Optimize for Search Engines? (SEO) “Free” source of traffic Make it easy for anyone to find your website, your articles Takes longer than PPC Relevant inbound links PPC: Pay-per-click: “paid” search results
  35. 35. Why Optimize for Search Engines? (SEO) “Free” source of traffic Make it easy for anyone to find your website, your articles Takes longer than PPC Relevant inbound links PPC: Pay-per-click: “paid” search results
  36. 36. Why Optimize for Search Engines? (SEO) “Free” source of traffic Make it easy for anyone to find your website, your articles Takes longer than PPC Relevant inbound links PPC: Pay-per-click: “paid” search results
  37. 37. How do Search Engines Work?
  38. 38. How do Search Engines Work? Search for any keyword or phrase in the search box
  39. 39. How do Search Engines Work? Search for any keyword or phrase in the search box Search Engine matches your keyword to their dataset or archive of HTML documents gathered by their robot
  40. 40. How do Search Engines Work? Search for any keyword Search Engine provides or phrase in the search you relevant results from box their dataset Search Engine matches your keyword to their dataset or archive of HTML documents gathered by their robot
  41. 41. How do Search Engines Work? Search for any keyword Search Engine provides or phrase in the search you relevant results from box their dataset Search Engine matches Simple keywords can your keyword to their return millions of results dataset or archive of HTML documents gathered by their robot
  42. 42. How do Search Engines Work? Search for any keyword Search Engine provides or phrase in the search you relevant results from box their dataset Search Engine matches Simple keywords can your keyword to their return millions of results dataset or archive of HTML documents gathered by their robot “street children” returns different, more relevant results than street children
  43. 43. Basic Techniques
  44. 44. Basic Techniques Make your URLs descriptive
  45. 45. Basic Techniques Make your URLs descriptive Use catchy and descriptive headlines for your posts
  46. 46. Basic Techniques Make your URLs descriptive Use catchy and descriptive headlines for your posts Brainstorm keywords
  47. 47. Basic Techniques Make your URLs descriptive Use catchy and descriptive headlines for your posts Brainstorm keywords Write relevant articles and/or provide resources
  48. 48. Basic Techniques Make your URLs descriptive Use catchy and descriptive headlines for your posts Brainstorm keywords Write relevant articles and/or provide resources Optimize your Images
  49. 49. Basic Techniques Make your URLs descriptive Use catchy and descriptive headlines for your posts Brainstorm keywords Write relevant articles and/or provide resources Optimize your Images Ask for links from your affiliate organizations
  50. 50. Make your URLs descriptive. Maximize Permalinks
  51. 51. Make your URLs descriptive. Maximize Permalinks
  52. 52. Make your URLs descriptive. Maximize Permalinks 1. Click Settings
  53. 53. Make your URLs descriptive. Maximize Permalinks 1. Click Settings
  54. 54. Make your URLs descriptive. Maximize Permalinks
  55. 55. Make your URLs descriptive. Maximize Permalinks 2. Click Permalinks
  56. 56. Make your URLs descriptive. Maximize Permalinks 2. Click Permalinks
  57. 57. Make your URLs descriptive. Maximize Permalinks 2. Click Permalinks
  58. 58. Make your URLs descriptive. Maximize Permalinks 2. Click Permalinks
  59. 59. Make your URLs descriptive. Maximize Permalinks
  60. 60. Make your URLs descriptive. Maximize Permalinks
  61. 61. Make your URLs descriptive. Maximize Permalinks 3. Select Custom Structure. Input either /%postname%/ or /%category%/%postname%/
  62. 62. Make your URLs descriptive. Maximize Permalinks 3. Select Custom Structure. Input either /%postname%/ or /%category%/%postname%/
  63. 63. Make your URLs descriptive. Maximize Permalinks 3. Select Custom Structure. Input either /%postname%/ or /%category%/%postname%/
  64. 64. Make your URLs descriptive. Maximize Permalinks 3. Select Custom Structure. Input either /%postname%/ or /%category%/%postname%/
  65. 65. Make your URLs descriptive. Maximize Permalinks 3. Select Custom Structure. Input either /%postname%/ or /%category%/%postname%/
  66. 66. Make your URLs descriptive. Maximize Permalinks
  67. 67. Brainstorm Keywords
  68. 68. Brainstorm Keywords What will visitors search in Google or Yahoo! for?
  69. 69. Brainstorm Keywords What will visitors search in Google or Yahoo! for? Your topics of expertise
  70. 70. Brainstorm Keywords What will visitors search in Google or Yahoo! for? Your topics of expertise Your cause or beneficiaries
  71. 71. Brainstorm Keywords What will visitors search in Google or Yahoo! for? Your topics of expertise Your cause or beneficiaries Key team members
  72. 72. Brainstorm Keywords What will visitors search in Google or Yahoo! for? Your topics of expertise Your cause or beneficiaries Key team members Affiliations
  73. 73. Brainstorm Keywords What will visitors search in Google or Yahoo! for? Your topics of expertise Your cause or beneficiaries Key team members Affiliations Important people and places
  74. 74. Brainstorm Keywords What will visitors search in Google or Yahoo! for? Your topics of expertise Your cause or beneficiaries Key team members Affiliations Important people and places Recent news and events
  75. 75. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries Key team members Affiliations Important people and places Recent news and events
  76. 76. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members Affiliations Important people and places Recent news and events
  77. 77. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members Resort in Calatagan Affiliations Important people and places Recent news and events
  78. 78. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members Resort in Calatagan Calatagan Batangas Affiliations Important people and places Recent news and events
  79. 79. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members Resort in Calatagan Calatagan Batangas Affiliations Where to stay in Calatagan Important people and places Recent news and events
  80. 80. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members Resort in Calatagan Calatagan Batangas Affiliations Where to stay in Calatagan Hotels Calatagan Important people and places Recent news and events
  81. 81. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members Resort in Calatagan Calatagan Batangas Affiliations Where to stay in Calatagan Hotels Calatagan Important people and places resorts calatagan Recent news and events
  82. 82. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members Resort in Calatagan Calatagan Batangas Affiliations Where to stay in Calatagan Hotels Calatagan Important people and places resorts calatagan “calatagan resort” Recent news and events
  83. 83. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members Resort in Calatagan Calatagan Batangas Affiliations Where to stay in Calatagan Hotels Calatagan Important people and places resorts calatagan “calatagan resort” Recent news and events beach batangas
  84. 84. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members Resort in Calatagan Calatagan Batangas Affiliations Where to stay in Calatagan Hotels Calatagan Important people and places resorts calatagan “calatagan resort” Recent news and events beach batangas team building venue calatagan
  85. 85. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members Resort in Calatagan Calatagan Batangas Affiliations Where to stay in Calatagan Hotels Calatagan Important people and places resorts calatagan “calatagan resort” Recent news and events beach batangas team building venue calatagan “team building” venue batangas
  86. 86. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members Resort in Calatagan Calatagan Batangas Affiliations Where to stay in Calatagan Hotels Calatagan Important people and places resorts calatagan “calatagan resort” Recent news and events beach batangas team building venue calatagan “team building” venue batangas “scuba diving” philippines
  87. 87. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members Resort in Calatagan Calatagan Batangas Affiliations Where to stay in Calatagan Hotels Calatagan Important people and places resorts calatagan “calatagan resort” Recent news and events beach batangas team building venue calatagan “team building” venue batangas “scuba diving” philippines scuba diving batangas
  88. 88. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members Resort in Calatagan Calatagan Batangas Affiliations Where to stay in Calatagan Hotels Calatagan Important people and places resorts calatagan “calatagan resort” Recent news and events beach batangas team building venue calatagan “team building” venue batangas “scuba diving” philippines scuba diving batangas scuba diving calatagan
  89. 89. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members For the Cause: Resort in Calatagan Calatagan Batangas Affiliations Where to stay in Calatagan Hotels Calatagan Important people and places resorts calatagan “calatagan resort” Recent news and events beach batangas team building venue calatagan “team building” venue batangas “scuba diving” philippines scuba diving batangas scuba diving calatagan
  90. 90. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members For the Cause: Resort in Calatagan Philippines ocean Calatagan Batangas Affiliations Where to stay in Calatagan Hotels Calatagan Important people and places resorts calatagan “calatagan resort” Recent news and events beach batangas team building venue calatagan “team building” venue batangas “scuba diving” philippines scuba diving batangas scuba diving calatagan
  91. 91. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members For the Cause: Resort in Calatagan Philippines ocean Calatagan Batangas Affiliations Where to stay in Calatagan ocean protection Hotels Calatagan Important people and places resorts calatagan “calatagan resort” Recent news and events beach batangas team building venue calatagan “team building” venue batangas “scuba diving” philippines scuba diving batangas scuba diving calatagan
  92. 92. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members For the Cause: Resort in Calatagan Philippines ocean Calatagan Batangas Affiliations Where to stay in Calatagan ocean protection “protection of the sea” Hotels Calatagan Important people and places resorts calatagan “calatagan resort” Recent news and events beach batangas team building venue calatagan “team building” venue batangas “scuba diving” philippines scuba diving batangas scuba diving calatagan
  93. 93. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members For the Cause: Resort in Calatagan Philippines ocean Calatagan Batangas Affiliations Where to stay in Calatagan ocean protection “protection of the sea” Hotels Calatagan Marine biology philippines Important people and places resorts calatagan “calatagan resort” Recent news and events beach batangas team building venue calatagan “team building” venue batangas “scuba diving” philippines scuba diving batangas scuba diving calatagan
  94. 94. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members For the Cause: Resort in Calatagan Philippines ocean Calatagan Batangas Affiliations Where to stay in Calatagan ocean protection “protection of the sea” Hotels Calatagan Marine biology philippines Important people and places resorts calatagan volunteer capoceans “calatagan resort” Recent news and events beach batangas team building venue calatagan “team building” venue batangas “scuba diving” philippines scuba diving batangas scuba diving calatagan
  95. 95. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members For the Cause: Resort in Calatagan Philippines ocean Calatagan Batangas Affiliations Where to stay in Calatagan ocean protection “protection of the sea” Hotels Calatagan Marine biology philippines Important people and places resorts calatagan volunteer capoceans “calatagan resort” oceanogrpahy philippines Recent news and events beach batangas team building venue calatagan “team building” venue batangas “scuba diving” philippines scuba diving batangas scuba diving calatagan
  96. 96. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members For the Cause: Resort in Calatagan Philippines ocean Calatagan Batangas Affiliations Where to stay in Calatagan ocean protection “protection of the sea” Hotels Calatagan Marine biology philippines Important people and places resorts calatagan volunteer capoceans “calatagan resort” oceanogrpahy philippines Recent news and events beach batangas oceanography philippines team building venue calatagan “team building” venue batangas “scuba diving” philippines scuba diving batangas scuba diving calatagan
  97. 97. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members For the Cause: Resort in Calatagan Philippines ocean Calatagan Batangas Affiliations Where to stay in Calatagan ocean protection “protection of the sea” Hotels Calatagan Marine biology philippines Important people and places resorts calatagan volunteer capoceans “calatagan resort” oceanogrpahy philippines Recent news and events beach batangas oceanography philippines team building venue calatagan “ocean law” “team building” venue batangas “scuba diving” philippines scuba diving batangas scuba diving calatagan
  98. 98. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members For the Cause: Resort in Calatagan Philippines ocean Calatagan Batangas Affiliations Where to stay in Calatagan ocean protection “protection of the sea” Hotels Calatagan Marine biology philippines Important people and places resorts calatagan volunteer capoceans “calatagan resort” oceanogrpahy philippines Recent news and events beach batangas oceanography philippines team building venue calatagan “ocean law” “team building” venue batangas marine conservation “scuba diving” philippines scuba diving batangas scuba diving calatagan
  99. 99. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members For the Cause: Resort in Calatagan Philippines ocean Calatagan Batangas Affiliations Where to stay in Calatagan ocean protection “protection of the sea” Hotels Calatagan Marine biology philippines Important people and places resorts calatagan volunteer capoceans “calatagan resort” oceanogrpahy philippines Recent news and events beach batangas oceanography philippines team building venue calatagan “ocean law” “team building” venue batangas marine conservation “scuba diving” philippines “marine conservation” scuba diving batangas scuba diving calatagan
  100. 100. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members For the Cause: Resort in Calatagan Philippines ocean Calatagan Batangas Affiliations Where to stay in Calatagan ocean protection “protection of the sea” Hotels Calatagan Marine biology philippines Important people and places resorts calatagan volunteer capoceans “calatagan resort” oceanogrpahy philippines Recent news and events beach batangas oceanography philippines team building venue calatagan “ocean law” “team building” venue batangas marine conservation “scuba diving” philippines “marine conservation” scuba diving batangas “marine conservation” resources scuba diving calatagan
  101. 101. Brainstorm Keywords CAPOceans “Conserve and Protect Oceans” Foundation Example What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans) Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices Your topics of expertise sponsors to contribute, and serves as a repository of core documentation of the NGO. Your cause or beneficiaries For the Resort (Fundraising): Key team members For the Cause: Resort in Calatagan Philippines ocean Calatagan Batangas Affiliations Where to stay in Calatagan ocean protection “protection of the sea” Hotels Calatagan Marine biology philippines Important people and places resorts calatagan volunteer capoceans “calatagan resort” oceanogrpahy philippines Recent news and events beach batangas oceanography philippines team building venue calatagan “ocean law” “team building” venue batangas marine conservation “scuba diving” philippines “marine conservation” scuba diving batangas “marine conservation” resources scuba diving calatagan “sustainable development”
  102. 102. Write relevant articles & resources
  103. 103. Write relevant articles & resources Testimonials
  104. 104. Write relevant articles & resources Testimonials Case Studies
  105. 105. Write relevant articles & resources Testimonials Case Studies White papers
  106. 106. Write relevant articles & resources Testimonials Case Studies White papers Summary of research papers
  107. 107. Write relevant articles & resources Testimonials Case Studies White papers Summary of research papers Sharing of experience by experts, volunteers, donors
  108. 108. Write relevant articles & resources Testimonials Case Studies White papers Summary of research papers Sharing of experience by experts, volunteers, donors Messages from President
  109. 109. Write relevant articles & resources Testimonials Case Studies White papers Summary of research papers Sharing of experience by experts, volunteers, donors Messages from President Articles on “What can I do about <your_cause>?”
  110. 110. Write relevant articles & resources Testimonials Case Studies White papers Summary of research papers Sharing of experience by experts, volunteers, donors Messages from President Articles on “What can I do about <your_cause>?” Tips on your topic
  111. 111. Write relevant articles & resources CAPOceans can publish: Testimonials Testimonials from visitors Case Studies Testimonials from volunteers White papers Scuba diving tips for beginners Summary of research papers Photos from visitors and events Sharing of experience by experts, “What to do on a beach vacation” volunteers, donors ocean or marine protection statistics and surveys Messages from President Considerations in choosing team building Articles on “What can I do about venue <your_cause>?” “How to get to Calatagan” Tips on your topic Upload video clips or an expert interview on Youtube
  112. 112. Highlight Important Terms
  113. 113. Highlight Important Terms
  114. 114. Highlight Important Terms <h1>Blog Title</h1>
  115. 115. Highlight Important Terms <h1>Blog Title</h1> <h2>Article Title</h2>
  116. 116. Highlight Important Terms <h1>Blog Title</h1> <h2>Article Title</h2> <h3>Important Sub-topic</h3>
  117. 117. Highlight Important Terms <h1>Blog Title</h1> <h2>Article Title</h2> <h3>Important Sub-topic</h3> <strong>Important Terms</strong>
  118. 118. Highlight Important Terms <h1>Blog Title</h1> <h2>Article Title</h2> <h3>Important Sub-topic</h3> <strong>Important Terms</strong> <em>Important Terms</em>
  119. 119. Describe your images Always use alt and title: <img src=”image.jpg” alt=”image description” and title=”image caption”>
  120. 120. Describe your images Always use alt and title: <img src=”image.jpg” alt=”image description” and title=”image caption”>
  121. 121. Describe your images Always use alt and title: <img src=”image.jpg” alt=”image description” and title=”image caption”>
  122. 122. Describe your images Always use alt and title: <img src=”image.jpg” alt=”image description” and title=”image caption”>
  123. 123. Ask for links from affiliate organizations
  124. 124. Ask for links from affiliate organizations To your Blog/Articles/White Papers/Resources Dear Ms. Joni Lawrence, [real name] I'm Isaac from CAPOceans Foundation (http://www.capoceans.org). I’m an avid visitor of your marine biology website, especially the “Marine Conservation” articles and forum. Our group has an article your readers might also find meaningful. It's quot;Marine Conservation for Beach Enthusiastsquot; on our Conserve and Protect Oceans website. It’s an easy-to-understand introduction to marine conservation for the ordinary beach-goer, including tips and do’s and don’ts. The page is located at http://www.capoceans.org/marine-conservation-for- beach-lovers/ [exact URL of your article]. I thought a good place on your site to link from would be on your quot;linksquot; page, here: http://marinebio.org/Oceans/Conservation/ [exact URL that you hope the site will link from]. I hope you find our article appropriate and useful. Thanks! Isaac Newton VP-Marketing, Conserve and Protect Oceans Foundation [full name, title, official email address, e.g. newton@capoceans.org]
  125. 125. Ask for links from affiliate organizations To your Blog/Articles/White Papers/Resources Dear Ms. Joni Lawrence, [real name] Who? I'm Isaac from CAPOceans Foundation (http://www.capoceans.org). I’m an avid visitor of your marine biology website, especially the “Marine Conservation” articles and forum. Our group has an article your readers might also find meaningful. It's quot;Marine Conservation for Beach Enthusiastsquot; on our Conserve and Protect Oceans website. It’s an easy-to-understand introduction to marine conservation for the ordinary beach-goer, including tips and do’s and don’ts. The page is located at http://www.capoceans.org/marine-conservation-for- beach-lovers/ [exact URL of your article]. I thought a good place on your site to link from would be on your quot;linksquot; page, here: http://marinebio.org/Oceans/Conservation/ [exact URL that you hope the site will link from]. I hope you find our article appropriate and useful. Thanks! Isaac Newton VP-Marketing, Conserve and Protect Oceans Foundation [full name, title, official email address, e.g. newton@capoceans.org]
  126. 126. Ask for links from affiliate organizations To your Blog/Articles/White Papers/Resources Dear Ms. Joni Lawrence, [real name] Who? I'm Isaac from CAPOceans Foundation (http://www.capoceans.org). I’m an avid visitor of your marine biology website, especially the “Marine Conservation” articles and forum. Our group has an article What? your readers might also find meaningful. It's quot;Marine Conservation for Beach Enthusiastsquot; on our Conserve and Protect Oceans website. It’s an easy-to-understand introduction to marine conservation for the ordinary beach-goer, including tips and do’s and don’ts. The page is located at http://www.capoceans.org/marine-conservation-for- beach-lovers/ [exact URL of your article]. I thought a good place on your site to link from would be on your quot;linksquot; page, here: http://marinebio.org/Oceans/Conservation/ [exact URL that you hope the site will link from]. I hope you find our article appropriate and useful. Thanks! Isaac Newton VP-Marketing, Conserve and Protect Oceans Foundation [full name, title, official email address, e.g. newton@capoceans.org]
  127. 127. Ask for links from affiliate organizations To your Blog/Articles/White Papers/Resources Dear Ms. Joni Lawrence, [real name] Who? I'm Isaac from CAPOceans Foundation (http://www.capoceans.org). I’m an avid visitor of your marine biology website, especially the “Marine Conservation” articles and forum. Our group has an article What? your readers might also find meaningful. It's quot;Marine Conservation for Beach Enthusiastsquot; on our Conserve and Protect Oceans website. It’s an easy-to-understand introduction to marine conservation for the ordinary beach-goer, including tips and do’s and don’ts. The page is Where? located at http://www.capoceans.org/marine-conservation-for- beach-lovers/ [exact URL of your article]. I thought a good place on your site to link from would be on your quot;linksquot; page, here: http://marinebio.org/Oceans/Conservation/ [exact URL that you hope the site will link from]. I hope you find our article appropriate and useful. Thanks! Isaac Newton VP-Marketing, Conserve and Protect Oceans Foundation [full name, title, official email address, e.g. newton@capoceans.org]
  128. 128. Ask for links from affiliate organizations To your Blog/Articles/White Papers/Resources Dear Ms. Joni Lawrence, [real name] Who? I'm Isaac from CAPOceans Foundation (http://www.capoceans.org). I’m an avid visitor of your marine biology website, especially the “Marine Conservation” articles and forum. Our group has an article What? your readers might also find meaningful. It's quot;Marine Conservation for Beach Enthusiastsquot; on our Conserve and Protect Oceans website. It’s an easy-to-understand introduction to marine conservation for the ordinary beach-goer, including tips and do’s and don’ts. The page is Where? located at http://www.capoceans.org/marine-conservation-for- beach-lovers/ [exact URL of your article]. I thought a good place on your site to link from would be on your When? quot;linksquot; page, here: http://marinebio.org/Oceans/Conservation/ [exact URL that you hope the site will link from]. I hope you find our article appropriate and useful. Thanks! Isaac Newton VP-Marketing, Conserve and Protect Oceans Foundation [full name, title, official email address, e.g. newton@capoceans.org]
  129. 129. Ask for links from affiliate organizations To your Blog/Articles/White Papers/Resources Dear Ms. Joni Lawrence, [real name] Who? I'm Isaac from CAPOceans Foundation (http://www.capoceans.org). I’m an avid visitor of your marine biology website, especially the “Marine Conservation” articles and forum. Our group has an article What? your readers might also find meaningful. It's quot;Marine Conservation for Beach Enthusiastsquot; on our Conserve and Protect Oceans website. It’s an easy-to-understand introduction to marine conservation for the ordinary beach-goer, including tips and do’s and don’ts. The page is Where? located at http://www.capoceans.org/marine-conservation-for- beach-lovers/ [exact URL of your article]. I thought a good place on your site to link from would be on your When? quot;linksquot; page, here: http://marinebio.org/Oceans/Conservation/ [exact URL that you hope the site will link from]. I hope you find our article appropriate and useful. Why? Thanks! Isaac Newton VP-Marketing, Conserve and Protect Oceans Foundation [full name, title, official email address, e.g. newton@capoceans.org]
  130. 130. More Tips and Techniques
  131. 131. More Tips and Techniques Build a Resources page that can also be useful for others
  132. 132. More Tips and Techniques Build a Resources page that can also be useful for others Link to related articles on your website
  133. 133. More Tips and Techniques Build a Resources page that can also be useful for others Link to related articles on your website Encourage comments from your site visitors Reply to their comments and questions!
  134. 134. More Tips and Techniques Build a Resources page that can also be useful for others Link to related articles on your website Encourage comments from your site visitors Reply to their comments and questions! Encourage them to subscribe to your blog’s RSS feed
  135. 135. More Tips and Techniques Build a Resources page that can also be useful for others Link to related articles on your website Encourage comments from your site visitors Reply to their comments and questions! Encourage them to subscribe to your blog’s RSS feed Link to and comment on other blog articles and websites Technorati search (http://www.technorati.com) Google Blog Search (http://blogsearch.google.com) Google Alerts (http://www.google.com/alerts)
  136. 136. More Tips and Techniques Build a Resources page that can also be useful for others Link to related articles on your website Encourage comments from your site visitors Reply to their comments and questions! Encourage them to subscribe to your blog’s RSS feed Link to and comment on other blog articles and websites Technorati search (http://www.technorati.com) Google Blog Search (http://blogsearch.google.com) Google Alerts (http://www.google.com/alerts) RSS: Rich Site Summary - allows users to subscribe to new articles via email or RSS reader
  137. 137. Submit to Social Bookmarking Websites www.socialmarker.com
  138. 138. Submit to Social Bookmarking Websites www.socialmarker.com
  139. 139. Submit to Social Bookmarking Websites www.socialmarker.com Spread the word via microblogging www.ping.fm
  140. 140. Submit to Social Bookmarking Websites www.socialmarker.com Spread the word via microblogging www.ping.fm
  141. 141. Recommended Plugins Wordpress Plugins are free add-ons that greatly extend your blog’s capabilities. FTP required.
  142. 142. Recommended Plugins Enable Wordpress to auto-generate a Sitemap http://www.arnebrachhold.de/redir/sitemap-home/ Wordpress Plugins are free add-ons that greatly extend your blog’s capabilities. FTP required.
  143. 143. Recommended Plugins Enable Wordpress to auto-generate a Sitemap http://www.arnebrachhold.de/redir/sitemap-home/ Take care of visitors by redirecting them from old or dead links http://urbangiraffe.com/plugins/redirection/ Wordpress Plugins are free add-ons that greatly extend your blog’s capabilities. FTP required.
  144. 144. Recommended Plugins Enable Wordpress to auto-generate a Sitemap http://www.arnebrachhold.de/redir/sitemap-home/ Take care of visitors by redirecting them from old or dead links http://urbangiraffe.com/plugins/redirection/ Remove stop words like “the” “or” “and” from your URL http://wordpress.org/extend/plugins/seo-slugs/ Wordpress Plugins are free add-ons that greatly extend your blog’s capabilities. FTP required.
  145. 145. Recommended Plugins Enable Wordpress to auto-generate a Sitemap http://www.arnebrachhold.de/redir/sitemap-home/ Take care of visitors by redirecting them from old or dead links http://urbangiraffe.com/plugins/redirection/ Remove stop words like “the” “or” “and” from your URL http://wordpress.org/extend/plugins/seo-slugs/ Customize the article description, title, and keywords http://urbangiraffe.com/plugins/headspace2/ Wordpress Plugins are free add-ons that greatly extend your blog’s capabilities. FTP required.
  146. 146. Recommended Plugins Enable Wordpress to auto-generate a Sitemap http://www.arnebrachhold.de/redir/sitemap-home/ Take care of visitors by redirecting them from old or dead links http://urbangiraffe.com/plugins/redirection/ Remove stop words like “the” “or” “and” from your URL http://wordpress.org/extend/plugins/seo-slugs/ Customize the article description, title, and keywords http://urbangiraffe.com/plugins/headspace2/ Always describe images properly in the code http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images Wordpress Plugins are free add-ons that greatly extend your blog’s capabilities. FTP required.
  147. 147. Recommended Plugins How do people find your site? Inside Google Analytics > View Reports > Traffic Sources
  148. 148. Recommended Plugins Monitor site usage with Google Analytics http://www.semiologic.com/software/marketing/google-analytics/ How do people find your site? Inside Google Analytics > View Reports > Traffic Sources
  149. 149. Recommended Plugins Monitor site usage with Google Analytics http://www.semiologic.com/software/marketing/google-analytics/ Allow those who comment to Subscribe to Comments http://txfx.net/code/wordpress/subscribe-to-comments/ How do people find your site? Inside Google Analytics > View Reports > Traffic Sources
  150. 150. Recommended Plugins Monitor site usage with Google Analytics http://www.semiologic.com/software/marketing/google-analytics/ Allow those who comment to Subscribe to Comments http://txfx.net/code/wordpress/subscribe-to-comments/ Create an RSS feed that visitors can subscribe to. They’ll receive free updates via RSS reader or email http://www.google.com/support/feedburner/bin/answer.py? answer=78483&topic=13252 How do people find your site? Inside Google Analytics > View Reports > Traffic Sources
  151. 151. Recommended Plugins Monitor site usage with Google Analytics http://www.semiologic.com/software/marketing/google-analytics/ Allow those who comment to Subscribe to Comments http://txfx.net/code/wordpress/subscribe-to-comments/ Create an RSS feed that visitors can subscribe to. They’ll receive free updates via RSS reader or email http://www.google.com/support/feedburner/bin/answer.py? answer=78483&topic=13252 Speed up loading of Wordpress for search engines http://wordpress.org/extend/plugins/wp-super-cache/ How do people find your site? Inside Google Analytics > View Reports > Traffic Sources
  152. 152. Recommended Plugins Monitor site usage with Google Analytics http://www.semiologic.com/software/marketing/google-analytics/ Allow those who comment to Subscribe to Comments http://txfx.net/code/wordpress/subscribe-to-comments/ Create an RSS feed that visitors can subscribe to. They’ll receive free updates via RSS reader or email http://www.google.com/support/feedburner/bin/answer.py? answer=78483&topic=13252 Speed up loading of Wordpress for search engines http://wordpress.org/extend/plugins/wp-super-cache/ Highlight important links versus not-so-important ones http://yoast.com/wordpress/meta-robots-wordpress-plugin/ How do people find your site? Inside Google Analytics > View Reports > Traffic Sources
  153. 153. Questions?
  154. 154. Access this Presentation http://www.pigmata.com/seo-for-nonprofits/

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