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OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
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OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave.

OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave.

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  • Promoted trendShare their storiesHijackedHuge PR disaster – had to kill campaign but it still kept going
  • Be careful with your messageHow popular it can become
  • Make sure you have usernames similar to your own People can impersonate you
  • Boston BombingsPiggybacking on trends
  • Don’t use deadly events to sell your stuff
  • Or be insensitive about it either
  • How to stay with trends and still be respectful
  • Just advertising your deals isn’t going to workDO sell thoughHootsuite
  • A dead social media presence can do harmPeople could think youre out of businessIts all keeping the lights on
  • Has to convert to real money
  • Like and share competitionsBe objectiveDon’t spam
  • Use incentives, tailor the message
  • Social media apps:HootsuiteInstagram
  • Opening hoursMenuCalls to actionWho monitors the accounts
  • Facebook – B2CTwitter – B2C/bLinkedin – B2BGoogle+ err…Pinterest – B2C
  • Facebook – Use Photos onlyPosting times – EG For US customers post at 1pm and 11pm our time.Use as support site
  • Like and share competitionsBe objective
  • Like and share competitionsBe objective
  • Like and share competitionsBe objective
  • Like and share competitionsBe objective
  • Like and share competitionsBe objective
  • Like and share competitionsBe objective
  • Like and share competitionsBe objective

OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave Presentation Transcript

  • 1. What not to share-The Pitfalls of Social media
  • 2. A short• MSc Strategic Marketing in NUIG• Worked with NUIG and OnePage CRM• Currently working for VisibleThread andClarity Grader and video work in my owntime• Follow me: @marketrdave
  • 3. DISASTERS
  • 4. #mcdstories
  • 5. #MyFrappuccino
  • 6. @BPGlobalPR
  • 7. @epicurious
  • 8. Don’ts
  • 9. Don’t sell sell sell
  • 10. Don’tgoquiet
  • 11. Don’t just aim for likes orfollowers
  • 12. Don’toverpost
  • 13. they crossposted toFacebook andtwitter?
  • 14. Do
  • 15. 1. BUY a smartphone2. Have social media apps3. Keep it on
  • 16. PUT YOURESSENTIALINFORMATION ON yoursocial media
  • 17. Track everything
  • 18. How to recover
  • 19. #1 - Plan
  • 20. #2 Be anadmin
  • 21. #3 Don’t hideit
  • 22. #4 Use it as anopportunity
  • 23. #5 Be quick
  • 24. #6 Apologise openly
  • 25. 1. Have Facebook Pages/Hootsuite on yourphone2. Be an admin3. monitor social media4. Don’t just advertise5. give users a reason to like/Follow youThank you for listening – Remember!