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OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
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OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave

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OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave.

OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave.

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  • Promoted trendShare their storiesHijackedHuge PR disaster – had to kill campaign but it still kept going
  • Be careful with your messageHow popular it can become
  • Make sure you have usernames similar to your own People can impersonate you
  • Boston BombingsPiggybacking on trends
  • Don’t use deadly events to sell your stuff
  • Or be insensitive about it either
  • How to stay with trends and still be respectful
  • Just advertising your deals isn’t going to workDO sell thoughHootsuite
  • A dead social media presence can do harmPeople could think youre out of businessIts all keeping the lights on
  • Has to convert to real money
  • Like and share competitionsBe objectiveDon’t spam
  • Use incentives, tailor the message
  • Social media apps:HootsuiteInstagram
  • Opening hoursMenuCalls to actionWho monitors the accounts
  • Facebook – B2CTwitter – B2C/bLinkedin – B2BGoogle+ err…Pinterest – B2C
  • Facebook – Use Photos onlyPosting times – EG For US customers post at 1pm and 11pm our time.Use as support site
  • Like and share competitionsBe objective
  • Like and share competitionsBe objective
  • Like and share competitionsBe objective
  • Like and share competitionsBe objective
  • Like and share competitionsBe objective
  • Like and share competitionsBe objective
  • Like and share competitionsBe objective
  • Transcript

    • 1. What not to share-The Pitfalls of Social media
    • 2. A short• MSc Strategic Marketing in NUIG• Worked with NUIG and OnePage CRM• Currently working for VisibleThread andClarity Grader and video work in my owntime• Follow me: @marketrdave
    • 3. DISASTERS
    • 4. #mcdstories
    • 5. #MyFrappuccino
    • 6. @BPGlobalPR
    • 7. @epicurious
    • 8. Don’ts
    • 9. Don’t sell sell sell
    • 10. Don’tgoquiet
    • 11. Don’t just aim for likes orfollowers
    • 12. Don’toverpost
    • 13. they crossposted toFacebook andtwitter?
    • 14. Do
    • 15. 1. BUY a smartphone2. Have social media apps3. Keep it on
    • 16. PUT YOURESSENTIALINFORMATION ON yoursocial media
    • 17. Track everything
    • 18. How to recover
    • 19. #1 - Plan
    • 20. #2 Be anadmin
    • 21. #3 Don’t hideit
    • 22. #4 Use it as anopportunity
    • 23. #5 Be quick
    • 24. #6 Apologise openly
    • 25. 1. Have Facebook Pages/Hootsuite on yourphone2. Be an admin3. monitor social media4. Don’t just advertise5. give users a reason to like/Follow youThank you for listening – Remember!

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