OMiG- Foundations of Online Success

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Online Marketing in Galway, FREE Seminar 'Foundations of Online Success' with David Clayton orf Gaumina.

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OMiG- Foundations of Online Success

  1. 1. Foundations forOnline Success
  2. 2. What is unique?• Research why customers choose you• Competitors• Why choose you?
  3. 3. What are your Goals?• Identify Online Goals• How to Track
  4. 4. Target Market• Research• Profile/Persona for Existing• Profile/Persona for Potential
  5. 5. Brand• Logo• Brand Book• Persona & Personality
  6. 6. What Channels?• Research TM usage• Audit• Create Priority List
  7. 7. Be Agile & Experiment!• Test• Track• Adjust• Never ending!
  8. 8. What is unique? What are your Goals?Now plan your digital!Target MarketWhat Channels? Be Agile & Experiment!Brand

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