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MicksGarage OMiG Presentation - Learn…Evolve…Grow
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MicksGarage OMiG Presentation - Learn…Evolve…Grow

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MicksGarage OMiG Presentation - Learn…Evolve…Grow

MicksGarage OMiG Presentation - Learn…Evolve…Grow

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  • Pizza DaysPizza MeterTeam CultureFeeling of togetherness, we’re all on the one track to success
  • Agenda for today
  • TripadvisorAmazonBookingRyanair Hairbo & Free Friday
  • Everyday’s a school day!Content creation will be linked to the bottom line figures, and companies will strive to be able put a hard number on what it generates in terms of conversion for them. Need to understand what customer do overtime on their way to purchase, repurchase and brand advocacy. Content can’t just be good, it has to be great to stand out from a very noisy crowd.

Transcript

  • 1. Selling Online Understand, Build, Evolve. John Smyth @micksgarage @j_smyth
  • 2. MicksGarage.com – Is there a real Mick?! 6k Orders Founded 2004 1st Warehouse 2005 Employee 2 2006 46k Orders 10 Employees .co.uk Site Live 2007 5 Employees 2008 2009 New Warehouse Golden Spider Award 2010 1m Products 2010 28k Orders 2011 An Taoiseach 2012 eBay Store 2013 47 Emp’ees 160K +Orders 82k Orders
  • 3. MicksGarage.com - Philosophy • • • • • Technology Driven Innovation Information / Customers Debates, Discussions, Arguments! Team Focus Celebrate Success
  • 4. Understand, Build, Evolve • Users v Customers • Marketing driven by metrics • Selling online • Test & Learn • Evolve & Grow
  • 5. Users v Customers • • • • • • • • Differences Starting Point Who Where How Why Understand Your Traffic Metrics Drive Understanding
  • 6. Be Aware! • Traffic - very important, but only the start • Can’t stop there • Holistic Marketing Approach – Traffic In….Traffic Out • ‘Beyond The Click’ – Website – Basket • Funnel Management
  • 7. Measure Smartly • Don’t waste time • Goals & KPIs • Analytics • Reports you need • Less time tracking – more time deciding • Data Overload
  • 8. Users – Why do they buy? • Not customers, they’re easy! • Value Proposition – Ask those who have bought • Persuasion – Scarcity – Social Proof – Reciprocity • Persuade them you’re the best option
  • 9. How do we persuade? • • • • • • • • Choice, Brands & Value ‘Car Part Experts’ 360° Imagery Video Blog – How To Guides Product / Company Reviews Free Delivery / 365 Day Returns Multi – Channel Play
  • 10. Learn…Evolve…Grow • Not Perfect • Constant Learning • Achievements • Testing all the time – Optimizely – FiveSecondTest.com – Friends, Family, Customers • Mobile • New Countries, Customers, Cultures, Content… Challenges
  • 11. Summary • Users v Customers • ‘Beyond the click’ Marketing • Measurement • Value • Persuasion • Test & Learn