Hi you are all welcome to our first practical management skills webinar which is an exciting new venture for us.We are planning to run webinars on a regular basis, covering a wide range of management topics with different guest speakers each month.The purpose is to give you some new ideas and help you to see how these can be applied both at work and often in your personal life.They will allow us to interact with you and find out what are the key issues you are grappling with, so we can provide the assistance you need.So lets get started!
5 Steps to Building a Successful Online Business
5 Steps to Building aSuccessful OnlineBusinessAnn Halloran
5 Steps to s Successful Online Business Identifying Your Niche Building Traffic Growing a Loyal Online Customer Base Promoting Your Brand Developing a Monetisation Strategy
Step 1. Identifying Your NicheWant to bring asuccessful offline Have you specificbusiness online? knowledge/skills that you couldWhat are you promote online?passionateabout? Who is your customer? What can you offer that is unique?
Step 2: Building Traffic• Build Quality Content• Select Good Keywords• Well Structured Internal Links• Quality Inbound Links
Keyword Focused Content Pages• Lets search engines and visitors know what your site/page is about• Main Keyword in: – File Name (shown at top of browser) – Page Title (shown on browser tab) – Keywords (header section) – Description (shown on search results page) – Headline – 1st paragraph – Content
www.everyday-vegetarian-recipes.com Alexa rank: 891 K
Monetisation Options• Offline sales• Soft goods – e.g. Ebooks• Hard goods• Skype training/coaching/consultations• Affiliate sales• Sell advertising space to businesses in your location/sector• Amazon, Ebay• Google Adsense, Chitika
As with an offline business..Consider:• Packaging• Touch Points• Sequential Selling• Bundling• What works
Reuse your material Compile as ebook; sell on site or through Clickbank Post on article Package e.g. 5 site such as ezines into Ezinearticles. ecourse com Write Monthly Compile as Video content and add to Ezine hard book; sell on site or youtube/ through website Amazon Post on Share with Facebook/ other sites Twitter
5 Steps to Growing an Online Business Identifying Your Niche Building Traffic Growing a Loyal Online Customer Base Promoting Your Brand Developing a Monetisation Strategy
Building an Online Business Training Course Launch Event • Thursday 1 November • 6.30 – 8pm • ICE Group premises, Centrepoint, Liosban Industrial Estate, Tuam Road, Galway (beside Elverys) • www.in-tuition.ie • www.getabusinessonline.ie
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