E-CRM and E-Mail Marketing

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    Offer communication and information on the

    Changepic…

    Favorites, Groups & Events

    E-CRM and E-Mail Marketing - Presentation Transcript

    1. E-CRM and E-Mail Marketing Group E
    2. Agenda • CRM Evolution • E-CRM: V-CRM and M-CRM • Success Stories • Push Strategy vs. Pull Strategy • E-mail Marketing: Immortal marketing tool
    3. • Managing relationships+ Information Technology • The right topic, in the right amount, and at the right time that fits the customer’s specific needs.
    4. It is about… Attracting, maintaining and enhancing customer relationships to market them on one- to-one basis
    5. Digital channels offers unique and positive experiences -> not transactions Highly interactive: Allows to respond directly to any customer’s requests or problems
    6. Birth of v-CRM creating sinergies: virtual/physical ->wider consumer base m-CRM higher flexibility Success Story: Finnair
    7. Pull vs Push strategy Through crowdsourcing, social media and networks
    8. E-CRM Segmentation Points mean Prizes Customer Perks 3 tiers of loyalty Gold/Silver/Bronze One size fits all
    9. E-CRM/M-CRM Success Stories Pampers http://www.pampers.co.uk/en_GB/home Finnair http://www.youtube.com/watch?v=FffdJJ0_1iM
    10. What is Email Marketing? • Marketers are being faced with using new marketing tools and communication channels… aligned with the evolution of marketing trends • DEBATE whether email marketing is to come to an end or not?
    11. 92% of All Marketers Employ Email Marketing
    12. Good or Bad?
    13. What’s GOOD about Email Marketing? • Highly targeted • Immediate • Measurable • Reach • Cost Effective
    14. What’s BAD about Email Marketing? • Brand Damage • Flood and Spam Email
    15. The Optimal Implementation?
    16. Best Implementation Planning Management Testing and Measurement Tracking
    17. Email Marketing Guru’s say… http://www.youtube.com/watch?v=yFrNOXioDRk&feature=related
    18. Thank you!!!! Igor Artemiev Ahmet Giray Kai Ting Hsu Farah Hudhud Carina Rial Gondar Virginia Rios Lourens Verweij Maria Alejandra Zapata Group E

    + mariavirginiariosmariavirginiarios, 5 months ago

    custom

    686 views, 0 favs, 0 embeds more stats

    E-CRM and E-mail Marketing as marketing tools. Emai more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 686
      • 686 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 0
    • Downloads 60
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories