The life of music videos


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The life of music videos

  1. 1. THE LIFE OF MUSIC VIDEOS MariatouHydara
  2. 2. HISTORY This is the music time line from Timerime.Source:
  3. 3. MUSIC VIDEO DEFINITIONS “a commercial videotape featuring a performance of a popular song, often through a stylized dramatization by the performers with lip-synching and special effects.” “A music video is a short film or video that accompanies a complete piece of music/song.” “A visual film that connects with the lyrics of the song.”
  4. 4. United Kingdom The long-running British TV show Top of the Pops began playing musicvideos in the late 1970s, although the BBC placed strict limits on the number of outsourced videos TOTP could use. Therefore a good video wouldincrease a songs sales as viewers hoped to see it again the following week. In1980, David Bowie scored his first UK number one in nearly a decade thanksto director David Mallets eye catching promo for "Ashes to Ashes". Anotheract to succeed with this tactic was Madness, who shot on 16 mm and 35 mm, constructing their clips as "micro-comedic" short films.
  5. 5. The phonoscène era (1902-1917) The phonoscène was one of the first inventor of films with sound. It is combined by chronophone which is a sound recording with a chronographfilm shot with actors lip-synching to the sound recording. The recording andfilm were synchronized by a mechanism patented by LéonGaumont in 1902. The first phonoscènes were presented by Gaumont in 1902 in France.
  6. 6. Visual innovation 1960–1967In the late 1950s a visual jukebox was invented in France it was a a 16mm film and it also was one of the leaders to music video. Many French artists, such as Jacques Brel, Serge Gainsbourg, Françoise Hardy, and many more produced short films to accompany their songs. This was then expanded to different countries like the USA and Italy with their similar machines such as the Cinebox in Italy and Color-Sonic in the USA. In the year 1961 Ozzie Nelson made a video video called "Travelin Man" by his son Ricky Nelsonwhich he directed and edited himself. The video showed images of different locations in the world that were mentioned in song Jerry Fuller wrote and Nelson himself sang. But in contrast to that Kenneth Anger made a short film in 1964, called ‘Scorpio Rising’ which uses and focus on popular songs instead of dialog or narrative. One of the earliest Videos of a Top 40 hit, was Jan & Deans "Surf City", produced in Summer 1963, contributing with the single release they hit Number One nationally in July 1963. it was filmed on the Pacific Coast Highway in Malibu, showcasing the surrounding, and atmosphere and vibe of the Southern California early 1960s beach scene. This video is readily available for download and viewing on
  7. 7. Music videos go mainstream 1981–1991 MTV was launched in1981 from the USA. They aired a Beetle music videocalled "Video Killed the Radio Star" which was one of their few music videos to set of there era of the purpose of the channel. With a popular viewing from audience and great marketing the business began to grow in the 1980’s. From this many actsat thatperiod, demand and got deals with directors to make other marketing strategies on how to appeal more to the audiences, these acts were artist such asMadonna, Duran Duran, and of course The Beetles.
  8. 8. Rise of the directors 1992–2004Inthe 1992, directors were listed in music videos and were giving credits andawareness as the music videos had increasingly become an auteurs medium.With many creative and unique artist vision and style dirctors such as. MichelGondry, Spike Jonze, StéphaneSednaoui, Mark Romanek and Hype Williams all got theirmoment and spotlightaround this time. This later lead somedirectors such as LasseHallström and David Fincher to also direct in feature films which became a big development.
  9. 9. The Internet becomes video-friendly 2005–present The earliest foundation of music videos on the internet was from Napster,which is a file sharing service for friends and peers. Their service ran from the 1999 to 2001, it allowed users to share video files, including music videos. Channels such as MTV started to abandon showing music videos and start sharing more reality TV shows which was because the reality shows were becoming more popular and got more views. This was in the mid-2000s,butshows like The Real World, which was premiered in 1992 opened up the path to reality shows and made it mainstream.
  10. 10. Different categories of music videosNarrative Music Videos-Concept Music Videos-Performance Music Videos-Hybrid Music Videos-
  11. 11. Narrative Music VideosNarrative Music Videos- This type of music video relays on the audiencefocusing on a story throughout the music video which is matched to the lyricsand story told in the song. This type of music video often uses actors ratherthan showing the band or artist themselves however, sometimes the band arealso shown throughout in clip in between the narrative being told. This typeof video is also used if the song is also used in a film and therefore there is arange of sense from the movie also cut into the music video.
  12. 12. Concept Music Videos-Concept Music Videos- this is based around a single concept or idea. Thesetypes of videos are fairly unusual with a particular editing or filmingtechnique. There are not many of these kinds of videos either as coming upwith a concept can often be a hard challenge to complete.
  13. 13. Performance Music Videos-Performance Music Videos- this type of music video is when the band orartist performs to the camera for most or all of the video. Along with the badperforming is usually sequences of footage which can or cannot relate to thesong at all. This style is usually preferred by rock bands as it gives a chance forthem to show the different instruments within the band and all of the bandmembers playing together. An example of a band who does this regularly isFoo Fighters who often use this form of video:
  14. 14. Hybrid Music Videos-Hybrid Music Videos- This is a combination of all the above into one film.