Pharmaceutical Social Media Case Studies
by Linqia on Apr 15, 2009
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Corporations and global brands have found adopting social media a challenge. Most have turned a blind eye often siting the excuse 'there's too much regulation around our industry to get involved'. This...
Corporations and global brands have found adopting social media a challenge. Most have turned a blind eye often siting the excuse 'there's too much regulation around our industry to get involved'. This presentation covers 3 pharmaceutical brands who have jumped in the deep end and done it. The results are surprising and deeply insightful on what happened and what were the results.
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