People that getVCs HOT:Techie geeksEntrepreneurs with exitsSales guys with customers
IMASTE fact sheetFounders Key employees Founded in 2004 Madrid based Total Headcount 30 Alberto Perez Senior Frontend Engineer Aitor Zabala COO Daniel Olmos Angel Palomino Video - 3D Responsible Chief Architect Miguel Arias CTO Elena Díaz Ivan Benito Operations Manager Senior Backend Engineer Miguel Fernández Biz Dev Responsible David Mota Patricia Peña UX Responsible PR ManagerInvestors & Funding Technology 1.0 MM$ Bootstrapped resources Adobe Flex, AS3, Java 0,15 MM$ Debt finance Hybrid HTML & Flash providing real time interaction SaaS delivery model - Cloud based 0,45 MM$ Convertible loan Series A @ ENISA No plugins - Enhanced performance Potentially raising 2 MM$ Series B @ BAngels email@example.com / Do not distribute this information
How are you going tomake money? Is it already working?
Business modelDescribe top 1-3 sources of revenueAre you BtoB, BtoC?Which are your cost drivers?
IMASTE numbers Physical events Virtual events 6 Revenue -- MM$ 2010 4,5 US$ 4,5M 3 US$ 0,8M Profitable status US$ 2,8M 1,5 US$ 0,9M US$ 1,2M US$ 2,5MBusiness Model US$ 1,4M US$ 1,2M US$ 1,2M US$ 1,2M 0 2008 2009 2010 2011 201220.000 $ avge platform prize Activity 30 % of virtual event total cost 10 days of event´s duration 90.000 attendees per event 850.000 monthly aggregated usersDevelopment 45 exhibitors per event 8 major releases IMASTEBOX 2.0 launched Dec 2010 280 total active customers firstname.lastname@example.org / Do not distribute this information
Some don´tsBe too optimistic Divide sales projections/10Show many tables & graphsMake the model too complex
International presenceMilestones125 successful events in more than 20 countries Multi english, french, spanish, german, portuguese, czech, hungarian, language polish, swedish, finish, croatian versions available email@example.com / Do not distribute this information
Market share & diversificationMilestones 2.300 70 25% 200 40% 1.725 5% 35% 1.150 30% 2011 1.750 65% 575 Job Fairs Trade shows Corporate events 2011 IMASTE EUROPE 2010 US & ASIA firstname.lastname@example.org / Do not distribute this information
Market size Bigger is better Someone else reported it (Forrester, Gartner, mom) You have some great calculations based on: Usage metrics & revenue per user Show astonishing growing TRENDS
How credible are you? Who are your customers & partners?
Partners & CustomersPartners Customers 1.000 US$MM 1000 GLOBAL EUROPE 750 500 250 200 US$MM 150 US$MM 70 US$MM 5 US$MM 15 US$MM 0 2010 2011 2014 “IMASTE’s platform is battle-tested for scale...” Jennifer BelissentTech partners “Virtual Conf & trade show market $18,6 Billion in 2010-2015” and many more... email@example.com / Do not distribute this information
Competitionwhy do you think you can do better!
Competitive advantageApproach Physical event specialists - Agency approach Technologically advanced platform Leaders in Europe (no timezone gap) Customer service & support - Customisation Solid partners & customer referencesAwards Red Herring Global 100 Awards finalist Spanish young entrepreneur 2010 finalist Red Herring Europe 100 Awards finalist European seal of e-excellence Platinum firstname.lastname@example.org / Do not distribute this information
Some don´tsTell you have NO competitionForget a relevant competitorBe unclear about your advantage
Nice, but what do you need my money for,& what is your vision?
Where we are goingStrategy Europe & South America focus Sector & vertical diversification Web portals partnerships Convention centre partnershipsTechnology Networking & meeting tools API integration of third parties Enhanced real time interactionNeeds Fully focused R&D team Increase production capabilities Agressive sales strategy & PR email@example.com / Do not distribute this information
Money, milestones Present product roadmap Have different scenarios Show how you can scale!!
ContactMiguel Arias CTO - Co-founder firstname.lastname@example.org +34 91 5360503 twitter: mike_ariasWeb presence http://www.imaste-ips.com http://blog.imaste-ips.com twitter: imasteipsDEMO sites http://demo.imaste-ips.com http://newdemo.imaste-ips.com email@example.com / Do not distribute this information
IMASTE virtual fair proposalTECHNOLOGY firstname.lastname@example.org / Do not distribute this information
VCs like unfairadvantagesBig market leadExperienced teamSuperior technology
ServerClient email@example.com / Do not distribute this information
DISTRIBUTION MODELMARKETING PLAN firstname.lastname@example.org / Do not distribute this information
Marketing planChoose only a fewdistribution channels:PR, Email, SEO/SEM, Blogs, Viral,Radio/TV, Biz Dev, Partners,Widget/Apps, Contests...
Marketing plan3 things to measure! Generated volume Cost per user Conversion rates
Conception - Development of the business model 3D development - Web design - Database and Interface programming Content and language adaptation - Data structure adaptation Technical support - Technical assessment and consulting Evolution of the platformPartner Sales Promotion among seekers Web traffic generation -Media Promotion - Communication Logistics - Customer service Online Event management Backoffice support to manage the fair´s contents email@example.com / Do not distribute this information
TEAM STRUCTURE firstname.lastname@example.org / Do not distribute this information
Managing team Ext & Int communication Operations Sales Product & TechnologyVirtual & Physical event Customer care Partnerships Interaction Country Managers R&D Developer Logistics service & Alliances Team Team Team Financing and accounting control General administration Free - lances email@example.com / Do not distribute this information
More resources • Dave McClure: – Startup Metrics for Pirates (AARRR!) – ZapMeals Sample Pitch Presentation – Master of 500 Hats Blog: “Greatest Hats” (top blog posts) • Steve Blank: 4 Steps to Epiphany, Customer Development Methodology • Eric Ries: StartupLessonsLearned • Sean Ellis: Startup-Marketing.com • Andrew Chen: AndrewChenBlog.com • Brad Feld, Jason Mendelson: AskTheVC.com • Aydin Senkut: Felicis Ventures blog • Mark Suster: Both Sides of the Table • VentureHacks.com • StartupCompanyLawyer.com