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Small Business Social Media      Strategy
Presented by:                    Maria Peagler              @SM_OnlineClasswww.socialmediaonlineclasses.com               ...
1. Who Who areaudience?   1.  is your your       customers?
2. What are you selling?
3. Where is your audience?
4. When & how often will     you contact them?
5. Why should they choose you over    your competition?
or6. How will you engage your fans?
•Start with quality•Educate, don’t sell•Offer a taste•Incorporate into touchpoints•Customer motivation?
64 Marketing Tactics•Randomly select onetechnique from eachcategory•Combine forinnovative marketing•Over 4 MILLIONunique c...
Download slides &worksheets here:bit.ly/smoc2011orScan QR code:
Maria Peagler@SM_OnlineClass
Follow Us   facebook/socialmediaonlineclasses   linkedin.com/in/mariapeagler   flickr   Social Media Online Classes blog  ...
Small Business Social Media Strategy
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Small Business Social Media Strategy

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Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.

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Transcript of "Small Business Social Media Strategy"

  1. 1. Small Business Social Media Strategy
  2. 2. Presented by: Maria Peagler @SM_OnlineClasswww.socialmediaonlineclasses.com #smiatl
  3. 3. 1. Who Who areaudience? 1. is your your customers?
  4. 4. 2. What are you selling?
  5. 5. 3. Where is your audience?
  6. 6. 4. When & how often will you contact them?
  7. 7. 5. Why should they choose you over your competition?
  8. 8. or6. How will you engage your fans?
  9. 9. •Start with quality•Educate, don’t sell•Offer a taste•Incorporate into touchpoints•Customer motivation?
  10. 10. 64 Marketing Tactics•Randomly select onetechnique from eachcategory•Combine forinnovative marketing•Over 4 MILLIONunique campaignspossible
  11. 11. Download slides &worksheets here:bit.ly/smoc2011orScan QR code:
  12. 12. Maria Peagler@SM_OnlineClass
  13. 13. Follow Us facebook/socialmediaonlineclasses linkedin.com/in/mariapeagler flickr Social Media Online Classes blog @SM_OnlineClass youtube/WillowRidgeMedia
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