Small Business Marketing  on the  NEW Facebook
Presented by:   Maria Peagler @SM_OnlineClass www. socialmediaonlineclasses .com www. facebook . com/SocialMediaOnlineClas...
1. Who is your audience ? <ul><li>Who are your  customers? </li></ul>3 Must Do’s Maria Peagler  |   @SM_OnlineClass  |  ww...
1. Who is your audience ? <ul><li>Who are your  customers? </li></ul>1.  Check SSL Certificate Maria Peagler  |   @SM_Onli...
Any custom content needs SSL Maria Peagler  |   @SM_OnlineClass  |  www.socialmediaonlineclasses.com  |   www. facebook . ...
1. Who is your audience ? <ul><li>Who are your  customers? </li></ul>2.  Create Engagement Strategy Maria Peagler  |   @SM...
It’s all about interaction: Likes, Shares, Comments Maria Peagler  |   @SM_OnlineClass  |  www.socialmediaonlineclasses.co...
64 Marketing Tactics Create an engagement strategy in: FB103: Marketing Your Business on Facebook Maria Peagler  |   @SM_O...
1. Who is your audience ? <ul><li>Who are your  customers? </li></ul>3.  Analyze & Act on Insights Maria Peagler  |   @SM_...
Analyze what’s getting interaction & REPEAT Maria Peagler  |   @SM_OnlineClass  |  www.socialmediaonlineclasses.com  |  ww...
1. Who is your audience ? <ul><li>Who are your  customers? </li></ul>3 Major Mistakes Maria Peagler  |   @SM_OnlineClass  ...
1. Who is your audience ? <ul><li>Who are your  customers? </li></ul>1. Ignore Facebook’s 500 Million Users Maria Peagler ...
Continue using Facebook as one of your marketing tools Maria Peagler  |   @SM_OnlineClass  |  www.socialmediaonlineclasses...
1. Who is your audience ? <ul><li>Who are your  customers? </li></ul>2. Use Facebook as Main Online Presence Maria Peagler...
Use social networks to feed to your main site Website Maria Peagler  |   @SM_OnlineClass  |  www.socialmediaonlineclasses....
1. Who is your audience ? <ul><li>Who are your  customers? </li></ul>3. Don’t Capture Contact Information Maria Peagler  |...
Capture contact information in exchange for something valuable Old Rules of Engagement New Rules of Engagement Maria Peagl...
1. Who is your audience ? <ul><li>Who are your  customers? </li></ul>What to Do NOW Maria Peagler  |   @SM_OnlineClass  | ...
Help! How Do I Get it All Done ? Maria Peagler |  @SM_OnlineClas s |  www.socialmediaonlineclasses.com  |  www. facebook ....
Maria Peagler @SM_OnlineClass Maria Peagler |  @SM_OnlineClas s |  www.socialmediaonlineclasses.com  |  www. facebook . co...
Follow Us facebook/socialmediaonlineclasses flickr Social   Media Online   Classes   blog linkedin . com/in/mariapeagler  ...
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Small Business Marketing on the New Facebook

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Learn exactly how small business can turn fans into lifetime customers, even with Facebook's new engagement metrics. Your posts will no longer b

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Transcript of "Small Business Marketing on the New Facebook"

  1. 1. Small Business Marketing on the NEW Facebook
  2. 2. Presented by: Maria Peagler @SM_OnlineClass www. socialmediaonlineclasses .com www. facebook . com/SocialMediaOnlineClasses Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  3. 3. 1. Who is your audience ? <ul><li>Who are your customers? </li></ul>3 Must Do’s Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  4. 4. 1. Who is your audience ? <ul><li>Who are your customers? </li></ul>1. Check SSL Certificate Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  5. 5. Any custom content needs SSL Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  6. 6. 1. Who is your audience ? <ul><li>Who are your customers? </li></ul>2. Create Engagement Strategy Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  7. 7. It’s all about interaction: Likes, Shares, Comments Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  8. 8. 64 Marketing Tactics Create an engagement strategy in: FB103: Marketing Your Business on Facebook Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  9. 9. 1. Who is your audience ? <ul><li>Who are your customers? </li></ul>3. Analyze & Act on Insights Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  10. 10. Analyze what’s getting interaction & REPEAT Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  11. 11. 1. Who is your audience ? <ul><li>Who are your customers? </li></ul>3 Major Mistakes Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  12. 12. 1. Who is your audience ? <ul><li>Who are your customers? </li></ul>1. Ignore Facebook’s 500 Million Users Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  13. 13. Continue using Facebook as one of your marketing tools Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  14. 14. 1. Who is your audience ? <ul><li>Who are your customers? </li></ul>2. Use Facebook as Main Online Presence Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  15. 15. Use social networks to feed to your main site Website Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  16. 16. 1. Who is your audience ? <ul><li>Who are your customers? </li></ul>3. Don’t Capture Contact Information Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  17. 17. Capture contact information in exchange for something valuable Old Rules of Engagement New Rules of Engagement Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  18. 18. 1. Who is your audience ? <ul><li>Who are your customers? </li></ul>What to Do NOW Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  19. 19. Help! How Do I Get it All Done ? Maria Peagler | @SM_OnlineClas s | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses Mastermind Consulting I need individual help: keep me accountable, set up a plan, and give me a scorecard on results Unlimited Class Pass I need everything! Facebook 103: Marketing Your Business on Facebook Creating an engagement strategy and marketing effectively Facebook 102: Customizing an Existing Facebook Page Custom content and capturing contact information Facebook 101: Developing a Facebook Page for Your Business Insights Course Step-by-Step Tutorials for
  20. 20. Maria Peagler @SM_OnlineClass Maria Peagler | @SM_OnlineClas s | www.socialmediaonlineclasses.com | www. facebook . com/SocialMediaOnlineClasses
  21. 21. Follow Us facebook/socialmediaonlineclasses flickr Social Media Online Classes blog linkedin . com/in/mariapeagler @SM_OnlineClass youtube/WillowRidgeMedia
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