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Leveraging Mobile Video - Management Research Report - Marian Zinn

by Masters degree student of Media Management/Economics at University of Tampere on Mar 27, 2012

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Marian Zinn's final management research project for his Bachelor degree is titled "Leveraging mobile video: an investigation of sustainable business strategies for content providers". The paper ...

Marian Zinn's final management research project for his Bachelor degree is titled "Leveraging mobile video: an investigation of sustainable business strategies for content providers". The paper examines how media businesses can integrate the mobile platform into their content distribution strategy to monetise the growing commercial value of mobile video.

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Leveraging Mobile Video - Management Research Report - Marian Zinn Leveraging Mobile Video - Management Research Report - Marian Zinn Document Transcript