Alumni Engagement Plan


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A presentation given to the members of the Marian University Alumni Association.

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Alumni Engagement Plan

  1. 1. Office of Alumni Affairs Alumni Engagement Plan
  2. 2. STUDENT ENGAGEMENT <ul><li>Step One: </li></ul>
  3. 3. <ul><li>Student Engagement - WHY </li></ul><ul><ul><li>Stronger affinity results in more alumni engagement </li></ul></ul><ul><ul><li>Stronger class loyalty provides a greater incentive for graduates to take part in reunions and reunion giving </li></ul></ul><ul><ul><li>Student giving creates good habits </li></ul></ul><ul><ul><li>Student connections with alumni create community </li></ul></ul>
  4. 4. <ul><li>Student Engagement - HOW </li></ul><ul><ul><li>Theme: Once a Knight, always a Knight </li></ul></ul><ul><ul><li>Focus on Franciscan Heritage and the history of Marian College/Marian University </li></ul></ul><ul><ul><li>Provide opportunities for students to interact with alumni and donors </li></ul></ul><ul><ul><li>Prepare the next generation of Marian University leaders </li></ul></ul>
  5. 5. <ul><li>Student Engagement Plan </li></ul><ul><li>Presence at Orientation Luncheons </li></ul><ul><li>Move in day </li></ul><ul><li>Freshmen Alumni Dinners </li></ul><ul><li>Sophomore “Halfway there” celebration </li></ul><ul><li>Networking Knights, Mock Interviews, LinkedIn </li></ul><ul><li>Career and community mentors </li></ul><ul><li>Leadership breakfast </li></ul><ul><li>Senior “Welcome to the Alumni Association” </li></ul>
  6. 6. ALUMNI ENGAGEMENT <ul><li>Step Two: </li></ul>
  7. 7. <ul><li>Recognize generational differences </li></ul><ul><li>Veterans/Greatest Generation (1901-1924) </li></ul><ul><li>Silent Generation (1925-1945) </li></ul><ul><li>Baby Boomers (1946-1964) </li></ul><ul><li>Generation X (1965-1981) </li></ul><ul><li>Millenials (1982-2004) </li></ul>
  8. 8. <ul><li>Greatest Generation: 20 million </li></ul><ul><li>Key values: Financial security, patriotism, belief in the power of institutions, respect for authority, selflessness </li></ul><ul><li>Affected by: Great Depression, New Deal, fought in World War II </li></ul><ul><li>Give because of duty, respect, to give back </li></ul>
  9. 9. <ul><li>Silent Generation: 30 million </li></ul><ul><li>Key values: Loyalty, self-sacrifice, faith in institutions, stoicism </li></ul><ul><li>Affected by: grew up during World War II, witnessed spread of the private automobile </li></ul><ul><li>Give because of loyalty, duty, to give back </li></ul>
  10. 10. <ul><li>Baby Boomers: 80 million </li></ul><ul><li>Key values: Loyalty, self-sacrifice, faith in institutions, stoicism </li></ul><ul><li>Affected by: grew up during Cold War, first generation in 200 years to openly rebel against government, witnessed massive institutional change and the widespread growth of television </li></ul><ul><li>Give to make an impact; more specific in what they want from their donation </li></ul>
  11. 11. <ul><li>Generation X: 45 million </li></ul><ul><li>Key values: Independence, self-reliance, desire for stability and informality </li></ul><ul><li>Affected by: rise of the personal computer, latchkey culture </li></ul><ul><li>Give to support a cause </li></ul><ul><li>Utilize web site/online giving, text giving </li></ul>
  12. 12. <ul><li>Millenials: 90-100 million (by 2018) </li></ul><ul><li>Key values: integration with technology, civic minded, progressive </li></ul><ul><li>Affected by: the Internet, cell phones, ultracustomization </li></ul><ul><li>Give to support a cause, motivated by inspirational media messages and by peers </li></ul><ul><li>Utilize web site/online giving; text giving </li></ul>
  13. 13. <ul><li>Recognize generational differences - WHY </li></ul><ul><li>Younger generations reject status quo </li></ul><ul><li>Current messaging isn’t reaching graduates of the last decade </li></ul><ul><li>Older generations rely on traditional media </li></ul><ul><li>Different generations have different giving habits </li></ul>
  14. 14. <ul><li>Recognize generational differences - HOW </li></ul><ul><li>Provide each with targeted media </li></ul><ul><li>Provide for different methods of giving </li></ul><ul><li>Provide for different methods of involvement </li></ul>
  15. 15. <ul><li>Veterans and Boomer Alumni </li></ul><ul><li>University magazine </li></ul><ul><li>Personal letters </li></ul><ul><li>Classmate phone calls </li></ul><ul><li>Emphasis on traditions and legacies </li></ul>
  16. 16. <ul><li>40% of graduates under 40 years of age </li></ul><ul><li>Social Media – Facebook, Twitter, Blogs </li></ul><ul><li>Web site </li></ul><ul><li>Video </li></ul><ul><li>Online forms, online giving, online class notes </li></ul><ul><li>E-magazine </li></ul>
  17. 17. <ul><li>Personalize - WHY </li></ul><ul><li>Personalized communication is significantly more effective </li></ul><ul><li>Affinity groups have a higher rate of participation </li></ul>
  18. 18. <ul><li>Personalize - HOW </li></ul><ul><li>Utilize class agents both for giving and involvement </li></ul><ul><li>Have contacts “reach out” </li></ul><ul><li>Appeal to specific interests </li></ul><ul><li>Work with affinity groups </li></ul><ul><li>Utilize print and social media effectively </li></ul>