Secrets of a Corporate Recruiter

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Presentation by Jim Schneider at Talent Net Live Social Recruiting Conference in Dallas 2011

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  • Approximate Trademark Retail Sales in US$ -- for reference Pepsi-Cola $18 Bn Mt Dew $ 7 Bn Diet Pepsi $ 6 Bn Gatorade $ 5 Bn Tropicana $ 5 Bn Lay's $ 5 Bn Quaker $ 3 Bn Doritos $ 3 Bn 7 Up $ 3 Bn Lipton $ 2.5 Bn Cheetos $ 2 Bn Aquafina $ 2 Bn Ruffles $ 2 Bn Mirinda $ 2 Bn Tostitos $ 1.5 Bn Sierra Mist $ 1.5 Bn Walkers $ 1.5 Bn Fritos $ 1 Bn
  • Secrets of a Corporate Recruiter

    1. 1. <ul><li>Jim Schnyder </li></ul><ul><li>Sourcing Leader </li></ul><ul><li>PepsiCo’s Sourcing Center of Excellence </li></ul>Sourcing Tips The Secrets of a Corporate Recruiter
    2. 2. 212 Degrees – by Sam Parker and Mac Anderson
    3. 3. PepsiCo (PEP) (Pepsi, Frito-Lay, Quaker, Tropicana, Gatorade) 295,000+ Employees 200+ Markets Globally 18 Billion Dollar Brands
    4. 4. CSD NCB Food 18 $1 Billion Plus Brands with Global Recognition and Regard
    5. 5. Tips and Tricks - for you to reuse and abuse Deming Method – Adopt, Adapt, Adept LinkedIn Automated feeds Sit, Source, Remind Using video & QR Codes Cool Tools / Technology Rapid Fire Items
    6. 6. LinkedIn <ul><li>A Sourcer’s dream come true…… </li></ul>
    7. 7. Quickly increase your connections…… Typical User Easiest way to move these numbers?
    8. 8. LinkedIn -- LION <ul><li>What does LION mean? </li></ul>
    9. 9. LinkedIn (free version) - Increase your 1 st and 2 nd connections
    10. 10. Why connect with LIONs?? 1 LION @ 30,000 will make your 2 nd & 3 rd degree connections skyrocket
    11. 11. Other LinkedIn Tricks <ul><li>E-mail Signatures </li></ul><ul><ul><li>For pre and post inMail </li></ul></ul><ul><ul><li>Every stage </li></ul></ul><ul><li>ReferYes (later) </li></ul><ul><li>eScreens </li></ul><ul><li>Video link – inMail </li></ul><ul><li>LinkedIn twitter feed </li></ul><ul><ul><li>New company jobs </li></ul></ul>
    12. 12. Automated Feeds <ul><li>Let simple automation save you time and do some promotion for you….. </li></ul>
    13. 13. YOUR MESSAGE. Strengthening
    14. 14. New Job Alerts – To Twitter and LinkedIn With the Twitterfeed and RSS Feeds (Real Simple Syndication) you can pass a new job posting automatically to your Twitter and LinkedIn accounts. Indeed.com Twitterfeed.com Twitter LinkedIn
    15. 15. Indeed.com PepsiCo
    16. 16. Indeed.com PepsiCo Click on the RSS feed icon and look at the web URL. Copy and paste into Twitterfeed.
    17. 17. Indeed.com
    18. 18. Paste Indeed RSS URL into Twitterfeed
    19. 19. Twitterfeed (Advanced Settings) <ul><li>Be kind to your followers and connections on LinkedIn! </li></ul><ul><li>Do not update every 30 minutes </li></ul>
    20. 20. Be sure Twitter handle is on LinkedIn profile Example of RSS Job Alert
    21. 21. Edit Profile & Select Twitter Handle
    22. 22. Sit, Source , Remind <ul><li>My simple technique to save you time </li></ul>
    23. 24. Sit, Source, Remind Take large exported clipboard Excel file from LinkedIn (leverage ReferYes) and work with HRM or hiring manager to share clipboard names with HiPo’s who are Alumni of certain companies. <ul><li>Schedule a meeting with the HiPo employee </li></ul><ul><li>Sit – with them </li></ul><ul><li>Source – who do you know that would be a fit? </li></ul><ul><ul><li>Typical answer is “do not know anyone looking” </li></ul></ul><ul><li>Remind – show them the list from LinkedIn </li></ul><ul><ul><li>Rate Candidates – Red, Yellow, Green </li></ul></ul>Another option is to do the Sit, Source, Remind technique using the HiPo’s Linkedin contacts/friends list…
    24. 26. Using Video & QR Codes <ul><li>QR Codes = Quick Response Codes </li></ul>
    25. 27. Video and QR Codes
    26. 28. Quick Video
    27. 29. Use of video in recruiting
    28. 30. Ways to leverage the videos
    29. 31. Good example:
    30. 32. Good example: <ul><li>Give candidates an increased sense of validity to the company and team. </li></ul><ul><li>Candidates know what you look like </li></ul><ul><ul><li>Candidates have a frame of reference before they even come your doors. </li></ul></ul>
    31. 33. Good example:
    32. 34. QR Codes <ul><li>A QR code (short for Quick Response ) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones . The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. </li></ul>
    33. 35. <ul><li>ScanLife </li></ul>QR Code Readers <ul><li>RedLaser </li></ul><ul><li>i-nigma </li></ul>
    34. 36. <ul><li>Situation - Imagine you are at a career fair with a long line of people waiting to speak to you….. </li></ul><ul><li>Problem - Having to educate people on the company and the job over and over again. </li></ul><ul><li>Solution: </li></ul><ul><li>Paper with a QR Code that drives them to the website </li></ul><ul><li>Info on the job </li></ul><ul><li>Apply online </li></ul><ul><li>Video </li></ul><ul><li>Talent Community or enter name for drawing </li></ul>Why? - Career Fair example
    35. 37. QR Codes are emerging……
    36. 38. Some uses for QR Codes <ul><li>Shirt </li></ul><ul><li>Blanket </li></ul><ul><li>Soda Bottle </li></ul><ul><li>Hat </li></ul><ul><li>Stamp </li></ul><ul><li>Business Card </li></ul><ul><li>Building </li></ul><ul><li>Emporary Tattoo </li></ul><ul><li>Button </li></ul><ul><li>Mug </li></ul><ul><li>Cookie </li></ul><ul><li>Patch </li></ul><ul><li>Mazagine Ad </li></ul><ul><li>Window Ad </li></ul><ul><li>Food Bag (Chips) </li></ul><ul><li>Phamphlet </li></ul><ul><li>Stickers </li></ul><ul><li>Crop Circle </li></ul><ul><li>Key Chain </li></ul>
    37. 39. QR Code Generator - http://qrcode.kaywa.com/
    38. 40. Where does this QR Code take you?
    39. 41. Cool Tools / Technology <ul><li>Technology is your friend…. </li></ul>
    40. 42. Cool Tools / Technology <ul><ul><li>Findpeopleonplus.com </li></ul></ul>Stay in contact with passive candidates Multi-person videoteleconference capability Ability to follow companies or job streams. Chat session.
    41. 43. Cool Tools / Technology <ul><li>Fullyfollow.me </li></ul><ul><li>Square </li></ul><ul><li>Empire Avenue </li></ul><ul><li>Dragon </li></ul><ul><li>Monster (NEAR) PRS </li></ul><ul><li>ReferYes </li></ul><ul><li>Evernote </li></ul><ul><li>DropBox </li></ul><ul><li>Hootsuite </li></ul>
    42. 44. Rapid Fire Items <ul><li>Buckle Up and hold on…..here we go!!! </li></ul>
    43. 45. Rapid Fire - Sourcing <ul><li>ERP Blast </li></ul><ul><li>Stock the Pond </li></ul><ul><ul><li>Targeted mailer, point to job </li></ul></ul><ul><ul><li>Prequalify, eScreen technique </li></ul></ul><ul><li>Boomerangs (Alumni) </li></ul><ul><li>Silver Medalists </li></ul><ul><li>College Database (CRM) - 4 years </li></ul>
    44. 46. Jim Schnyder @jimschnyder

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