Nba 2009 Credentials Light Final Mv

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  • Nba 2009 Credentials Light Final Mv

    1. 1. Company Profile
    2. 2. The Leading Online Advertising Agency in Asia
    3. 3. Contents <ul><li>The Agency </li></ul><ul><li>What We Do </li></ul><ul><li>Case Studies </li></ul>
    4. 4. The Agency
    5. 5. The Agency at a Glance <ul><li>Who A subsidiary of International NetBooster Group, founded in 1998 with more than 250 online marketing specialists </li></ul><ul><li>Where Offices at Manila, Shanghai and Singapore </li></ul><ul><li>Campaigns managed throughout Asia </li></ul><ul><li>What A fully integrated Online Marketing Agency </li></ul><ul><li>How Through online strategy , web production, promotion and creative services </li></ul><ul><li>For Who For top tiers local and international businesses including banks, airlines, telecomunications, consumers goods </li></ul>
    6. 6. <ul><li>Strategic Web Consulting </li></ul>Our services Understanding your Business Defining & meeting your Objectives Understanding & Targeting your Market Customizing an Integrated Online Marketing Solution Performance Monitoring & Reporting Search Engine Marketing Web Design & Development Technical/Semantic Audit & Recommendations Design Creation & Integration Website Application Development Search Engine Optimization Paid Search Advertisement Media Buying Viral Marketing Affiliate Marketing Email Marketing Online Reputation Management Encompass the entire scope of online media from the creation of a website to the implementation of advertising and marketing strategies
    7. 7. What We Do
    8. 8. <ul><li>We understand our clients’ marketing objectives. </li></ul><ul><li>We come with the right concept to suit customers’ business needs </li></ul><ul><li>NetBooster Asia offers customized strategic web consulting services and ensure to always master the latest web marketing innovation . </li></ul><ul><li>Our Strategic Web Consulting services include: </li></ul><ul><li>Web Research </li></ul><ul><li>Benchmarking </li></ul><ul><li>Strategic surveys </li></ul><ul><li>Case Studies </li></ul><ul><li>Creative Concept </li></ul>1. Strategic Web Consulting
    9. 9. 2. Design, Development & Content <ul><li>NetBooster Asia offers the creative excellence of an advertising agency combined with the technical expertise of a world-class web development team </li></ul><ul><li>Web Design, Development & Content Services include: </li></ul><ul><li>Web Design </li></ul><ul><ul><li>Creative audit and recommendations, template designs, website integration, creation of banners, Flash animation and video integration, etc </li></ul></ul><ul><li>Web Development </li></ul><ul><ul><li>Technical audit and recommendations, PHP development, Java and Flash programming, quality assurance, data encoding, back office application, website maintenance, etc </li></ul></ul><ul><li> Web Content </li></ul><ul><ul><li>Rich media, graphics, textual, video, or any content to be found on the web </li></ul></ul>
    10. 11. 3. Online Marketing Services <ul><li>NetBooster Asia offers strategic Search Engine Marketing services that cater specifically to clients’ needs . </li></ul><ul><li>Search Engine Marketing Services include: </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Paid Search Advertisement </li></ul><ul><li>Media Buying </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>E-mail Marketing </li></ul><ul><li>Affiliate Marketing </li></ul>
    11. 12. Online Marketing Services Search Engine Optimization | Have your website rank high on search engines during organic search by your targeted audience Paid Search Advertisement | Be visible immediately when your target audience searches for your products / services by showing up on the first page of the search engines Media Buying | Increase brand knowledge and visibility through the purchase of “online ad space” on industry related websites Social Media Marketing | Build self-propagating visitor streams and “word-of-mouth” through marketing mediums such as blogging, viral emails, event websites and online videos E-mail Marketing | Send emails / newsletters to your clients / prospects to build brand or product awareness and consciousness using a qualified data base Affiliate Marketing | Advertise on other publishers websites to increase your sales effortlessly
    12. 13. Pay Per Click Campaign for KLM
    13. 14. 4. Performance Monitoring and Reporting <ul><li>Netbooster Asia can track and measure your online campaign's performance with tools that give you a comprehensive analysis of your online marketing investments . </li></ul><ul><li>Performance Monitoring and Reporting Services: </li></ul><ul><ul><li>ROI Platform </li></ul></ul><ul><ul><ul><li>Track the clicks, conversions and keywords of your paid advertisement campaigns </li></ul></ul></ul><ul><ul><li>Visibility Platform </li></ul></ul><ul><ul><ul><li>Track the position of your site and your competitors! </li></ul></ul></ul><ul><ul><li>Social websites Monitoring </li></ul></ul><ul><ul><ul><li>We ensure day-to-day follow-up and buzz creation for your campaign on social websites such as Youtube, Facebook and blog platforms. </li></ul></ul></ul>
    14. 15. Our Tracking Platform <ul><li>ROI Platform™ - An interface for tracking clicks, conversions and keywords </li></ul><ul><ul><li>Summary of indicators to track cost of the campaigns </li></ul></ul><ul><ul><li>Evolution of traffic and sales </li></ul></ul><ul><ul><li>Analysis of the origins of traffic </li></ul></ul><ul><ul><li>Measuring the return on investment ( ROI ) </li></ul></ul><ul><ul><li>Calculation of the cost of acquisition </li></ul></ul><ul><ul><li>Comparison on different network on the same ratios </li></ul></ul><ul><ul><li>Measure the post-conversions </li></ul></ul>
    15. 16. Case Studies
    16. 18. <ul><li>Project </li></ul><ul><li>Integrated Online Advertising Campaign </li></ul><ul><li>Objective </li></ul><ul><li>- Launch and promote Dark Temptation, a new fragrance from AXE </li></ul><ul><li>Support offline advertising effort to increase sales </li></ul><ul><li>Services </li></ul><ul><li>STRATEGY </li></ul><ul><li>- Online Product launch conceptualization </li></ul><ul><li>- Online Strategy recommendation </li></ul><ul><li>WEB DESIGN & DEVELOPMENT </li></ul><ul><li>- 3D Design & Flash Animation </li></ul><ul><li>- Action Script Programming </li></ul><ul><li>- PHP / MySql Development </li></ul><ul><li>- Video Creation & Integration </li></ul><ul><li>- Widget | Icons | Logo </li></ul><ul><li>- Bookmark Functionality </li></ul><ul><li>- Emailing </li></ul>- Content creation / Copywriting - Banner Ad design and variation - Back Office implementation - SEO Compliant Integration ONLINE ADVERTISEMENT / PROMOTION - Video Production - Media Planing - Social Networking - PR / Community Networking - Offline Blogger Event - Press Release distribution PERFORMANCE MONITORING - Campaign Optimization - Results Tracking - Social Networking - PR / Community Networking - Offline Blogger Event - Press Release distribution Unilever is a global market leader with a strong portfolio of food, home and personal care brands. The company has 400 brands including well-known Lipton, Knorr, Dove and Axe http:// www.axe.com.ph
    17. 19. <ul><li>Solution </li></ul><ul><li>Developed a full Flash website with stylish and classy look </li></ul><ul><li>Enhanced the brand identity of the new AXE Dark Temptation </li></ul><ul><li>Conceptualized and developed a Photo Contest, with a user-friendly Back Office application </li></ul><ul><li>Created and produced videos/web advertisements and posted them on popular video sites </li></ul><ul><li>Deployed web 2.0 techniques like blogging and social networking to help build buzz on the Web </li></ul><ul><li>Launched offline and online PR initiatives which was kicked off by a Bloggers Event </li></ul><ul><li>Developed a comprehensive media plan (including banner ad on Yahoo, Friendster, Facebook…) </li></ul><ul><li>Launched targeted email marketing campaigns </li></ul><ul><li>Achievements </li></ul><ul><li>- More than 55,000 unique visitors and 1,200 promo participants played the game in only its 1 st month – an achievement experienced for the first time by Unilever Philippines for an online engagement </li></ul>http:// www.axe.com.ph
    18. 22. http://www.axe.com.ph
    19. 23. Greenwich <ul><li>Project </li></ul><ul><li>Full Management of website design & online promotions </li></ul><ul><li>Objective </li></ul><ul><li>- Promote the new brand image </li></ul><ul><li>- Promote the Greenwich products & delivery service to increase sales </li></ul><ul><li>Establish a community & expand network of Greenwich customers </li></ul>Touted to be the Philippines' number one Pizza chain, Greenwich has over 240 stores and sales of over 3 billion as of the end of 2005. In 1994, fast food giant Jollibee Foods Corporation acquired 80% of the shares after seeing the company's great potential. Services STRATEGY - Web audit, recommendations and conceptualization WEB DESIGN & DEV - PHP / MySql Development - Flash Animation - CMS Drupal - Rich Media Gallery - Content Creation / Copywriting - Back Office Implementation - SEO Complaint Integration
    20. 24. <ul><li>Solutions </li></ul><ul><li>Phase 1: </li></ul><ul><li>Used advanced design techniques , Flash technology and web usability best practices, </li></ul><ul><li>Re-designed the website </li></ul><ul><li>Enhance the online brand experience of Greenwich customers/site visitors </li></ul><ul><li>Used PHP and Drupal technologies to get a fully updatable website </li></ul><ul><li>Developed a rich media gallery for photos and videos, as well as promos section </li></ul><ul><li>Phase 2: </li></ul><ul><li>Covering a global online marketing effort to complement the website initiative, from mid 2009 </li></ul><ul><li>Achievements </li></ul><ul><li>- We have successfully designed and developed a stylish looking yet functional website that effectively captured the young and dynamic target market of Greenwich </li></ul>Greenwich
    21. 27. <ul><li>Project </li></ul><ul><li>Full Management of website design & online promotions </li></ul><ul><li>Objective </li></ul><ul><li>- Enhance their presence on the Web </li></ul><ul><li>- Promote their new brand identity </li></ul><ul><li>- Increase their online flight bookings </li></ul><ul><li>Services </li></ul><ul><li>STRATEGY </li></ul><ul><li>- Technical Audit </li></ul><ul><li>- Online Strategy recommendation </li></ul>Seair http:// www.flyseair.com SEAIR is the second-oldest airline in the Philippines. The leisure airline serves a total of 15 destinations in the Philippines. It also offers the fastest and most number of connections to Boracay. WEB DESIGN & DEV - PHP / MySql Development - CMS Drupal - Content Creation / Copywriting - Banner Ad Design and Variation - SEO Compliant Integration - Flash Animation / Flash Map - Mini site creation ONLINE ADVERTISEMENT / PROMOTION - Media Planning - Press Release Distribution - SEO PERFORMANCE MONITORING - Campaign Optimization - Results Tracking
    22. 28. <ul><li>Solutions </li></ul><ul><li>Phase 1: </li></ul><ul><li>Used Flash technology and web usability best practices </li></ul><ul><li>Re-designed the website to improve user experience . </li></ul><ul><li>Implemented SEO strategies </li></ul><ul><li>Incorporated a map designed in Flash </li></ul><ul><li>Designed a mini-site for the “In-Flight” travel magazine </li></ul><ul><li>Improved the site’s search engine rankings through rich content </li></ul><ul><li>Phase 2: </li></ul><ul><li>- Implementing off-page SEO strategies ( forum postings, text ad links, blog creation …) </li></ul><ul><li>Setting up online media buying strategies </li></ul><ul><li>Achievements </li></ul><ul><li>- Successfully launched the website with its new and classy design </li></ul><ul><li>- Created a user-friendly interface </li></ul><ul><li>- Enhanced the user experience to promote SEAIR’s brand image and increased conversions </li></ul>Seair http:// www.flyseair.com
    23. 32. Thank you Contact Us Now Marianne Viot | Communications Manager [email_address] | +63 919 46 33 618
    24. 33. Office in the Philippines 2101 Antel Corporate Centre 121 Valero St. – Salcedo Village Makati City 1227 Office in China Room 4150 580 Nanjing Road West 200041 Shanghai

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