Your Social CV - intro


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6 reasons why you should build your social CV.
Introduction to how to build and market your social CV:
1. Be in Charge
2. Convince
3. Take Control
4. Empower yourself
5. Help recruiters
6. Become a valued Employee

Did you know that 90% of recruiters search ans screen your name on Google - and that 69% of recruiters have dismissed candidates due to what they have found?

The good news is that 68% of recruiters also have preferred candidates due to what they found. Mainly due to a better personal and organisational fit and because a social profile showed creativity and good commutative skills.

YourSocial CV step 1-5 tells you have to make a social CV marketing plan.

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Your Social CV - intro

  1. 1. Reasons why you should build your own Social CV Build & Market Your SOCIAL CV
  2. 2. Hello, I am the Presenter! <ul><li>Living in Copenhagen, Denmark </li></ul><ul><li>Author of 3 books on job search online </li></ul><ul><li>Excel in ’Go To Market’ for small business </li></ul><ul><li>Part of 5 internet start-ups </li></ul><ul><li>1994 Digital Immigrant </li></ul><ul><li>What Social Media has done for me: </li></ul><ul><li>#1 on Google (Danish keywords) </li></ul><ul><li>I get invitations to hold presentations </li></ul><ul><li>Like-minded people get in touch with me </li></ul><ul><li>Made me & my business visible </li></ul><ul><li>I learn, I grow & I have fun! </li></ul>
  3. 3. 2 Page TRADITIONAL CV Bla bla HISTORY bla bla bla PAST bla bla BORING bla bla EXAGERATION bla bla what I believe you want to read bla bla bla
  4. 4. Bits and pieces from a SOCIAL CV Linkedin Who does she know? Who endorses her? What does she write about? What is of interest to her? What is her social profile & influence ? What does she look like? - And what does she watch? What is she working on (right now) Who follows her and who does she follow?
  5. 5. WHY A SOCIAL CV? <ul><li>Be in Charge </li></ul><ul><li>Convince </li></ul><ul><li>Take Control </li></ul><ul><li>Empower yourself </li></ul><ul><li>Help recruiters </li></ul><ul><li>Become a valued Employee </li></ul>
  6. 6. 1. BE IN CHARGE <ul><li>Take charge of your digital presence, because </li></ul><ul><ul><li>When recruiters google your name and they do! – make sure they find, what you want them to find. </li></ul></ul><ul><ul><li>90% of recruiters search on candidates during the recruitment proces </li></ul></ul>
  7. 7. 2. CONVINCE <ul><ul><li>Be a more convincing candidate, because </li></ul></ul><ul><ul><li>Main issues for recruiters: ”Can I trust this person?” A social CV not only tells about your skills, it shows how you actually use them </li></ul></ul><ul><ul><ul><li>Walk the talk, you know </li></ul></ul></ul>
  8. 8. NO, thanks! - infographic reject = 69% hire = 68% YES, please!
  9. 9. <ul><li>The Good News: Reasons for hiring through social media </li></ul><ul><li>Positive impression of personality and organisational fit </li></ul><ul><li>Supports skills making the person trustworthy </li></ul><ul><li>Showed candidate was creative and able to communicate </li></ul> - infographic
  10. 10. 3. TAKE CONTROL <ul><ul><li>Be in control of your next career move: </li></ul></ul><ul><ul><li>Networking and unsolicited applications are effective in approaching jobs and companies you want to work for. A social CV is the perfect landing page for your personal branding- and marketing campaign </li></ul></ul>
  11. 11. 4. EMPOWER YOURSELF <ul><li>Social media potentially has 6 times ”hiring”power:   </li></ul><ul><li>90% of people trust peer recommendations Linkedin recommendations, sharing or retweeting your words and work are all forms of peer recommendations. </li></ul><ul><li>14% trust advertising Your career documents (CV, cover letter) are your “advertising” (you speaking about yourself) </li></ul>
  12. 12. 5. HELP RECRUITERS <ul><li>Solve a time consuming recruiment challenge </li></ul><ul><li>” What motivates you”? </li></ul><ul><ul><li>A question asked by all recruiters </li></ul></ul><ul><ul><li>Why? </li></ul></ul><ul><ul><ul><li>Because true motivation potentially means 40% higher performance </li></ul></ul></ul><ul><ul><ul><li>Capabilities are easily measured, motivation is not </li></ul></ul></ul><ul><li>The network you follow , the tags you use, the updates you make all show and tell about your interest and hence motivation </li></ul>
  13. 13. 6. BE A VALUED EMPLOYEE <ul><li>Even when you are NOT looking for a new job, a social CV empowers you </li></ul><ul><li>Your employer benefits from your social presence </li></ul><ul><ul><li>If you can attract recruiters, you can attract customers , too </li></ul></ul><ul><ul><li>putting you in a stronger position to negotiate salary and benefits </li></ul></ul>
  14. 14. Why a Social CV? <ul><li>Eventually – your social CV can be the gateway to the work or the job of you dreams at a company that matches your core values </li></ul><ul><li>Making you a highly motivated employer </li></ul>
  15. 15. It’s a win-win: You get your dream job – the company gets a dream employee A good friend was using LinkedIn…. (and) had populated her profile fully . She noticed one day that a job ad had popped up … which actually happened to be her perfect job utilising all of her skills…. She got the job, with both parties being over the moon at finding each other .
  16. 16. Steps to build your social CV: <ul><li>YOU </li></ul><ul><li>Define your TARGET AUDIENCE </li></ul><ul><li>Set your OBJECTIVES </li></ul><ul><li>Build your MEDIA platform </li></ul><ul><li>GROW </li></ul>
  17. 17. YOU! <ul><li>Know yourself to grow yourself: - Where are you going </li></ul><ul><li>- What do you believe in </li></ul><ul><li>What do you offer </li></ul>Want to continue? Go to: Your Social CV Part 1:
  18. 18. References, inspiration, examples and ”how to” <ul><li> Putting together a Simple Social Media Plan </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> - stack: How you build and brand your social CV - stack: Recruitment going social </li></ul><ul><li> </li></ul><ul><li>  </li></ul>
  19. 19. Thank you for your time! <ul><li>Did you find this presentation useful? </li></ul><ul><li>I have more presentations (how to, examples) </li></ul><ul><li>Follow me on Twitter for updates: @mariannesteen </li></ul><ul><li>Meet, follow, learn more, get updates </li></ul><ul><li> </li></ul>