Your Social CV Step 2 and 3

Decide who you want to build a relation with Build & Market Your SOCIAL CV

Steps to build your social CV:
YOU
Define your TARGET AUDIENCE
Set your OBJECTIVES
Build your MEDIA platform
GROW

Who is your audience?
Who are you trying to attract?
Where do they go online?
What are they looking for?
Using which keywords when searching?

Think of your audience as people
When writing, forget statistics such as
Visitors, Page impressions, Users, clicks…
Use a persona ie. a description of a fictive person that is similar to your preferred audience
Or choose from your connections
ask yourself: what would interest ”Tom” who is ”marketing manager” at ”brand company X”

Where do your audience go?
Your target audience probably are
Recruiters
Company owners (Your future employer? )
People working in the same field as you (Your future colleagues? )

Where do your audience go?
Do your research to define the media YOUR audience use, such as:
Groups (Linkedin)
Fora
Communities
Social media (Twitter, slideshare, delicious….)
Have in mind:
Search & Selection / recruitement agencies are (sometimes) first movers, HR consultants seldom are….

YOUR OBJECTIVES
How do you want to change and develop your relationships?

Strategies
What kind of relation do you want to build with your target audience?
Being aware of what relation you want to build helps you spend your time effectively
Time is always an issue when working with social media

What kind of relation do you want ?
Moving your audience from the outer circle to the inner circle takes time and ressources.

Define and find your key words
Keywords are essential (without keywords – nobody finds you )
The trick is to ensure that your name pops up, whenever ”your” keywords are searched for
Which keywords do your target group use?
Recruiters usually search for job title , core skills and geography (by city name or post code)

Create a list of your key words
Use keywords and search strings (multiple words)
Jobtitles: Current, future, related
Skills: Remember to include synonyms
Use the same 10 – 20 keywords in
Blog title and description
Posts categories
Your social network profiles
Tags

YOUR MEDIA PLATFORM
Next step: Choose the media that suits you
Go to: Your Social CV – Step 4-5

Thank you for your time!
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Your Social CV Step 2 and 3

by Marianne Steen

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