How I Built my own  ’Search & Selectable’   Social  Media  Resume CASE & EXAMPLE Presented by  Marianne Steen
Who am I…? <ul><li>I live in Copenhagen, Denmark </li></ul><ul><li>I have worked with online media since 1997 </li></ul><u...
My first journey: Building my reputation as ’expert on how to use online media for recruitment and job search’ <ul><li>I l...
WHY  MY SOCIAL CV? <ul><li>Want to make your own plan? </li></ul><ul><li>Go to the ”How to Do It Yourself” presentation on...
Do  you  enjoy writing job applications? <ul><li>ROI  for job applications? </li></ul><ul><ul><li>How much time have you s...
Applying for job ads means… <ul><ul><li>You have to  pretend you  match what the company wants  </li></ul></ul><ul><ul><li...
Social media as job attraction tool <ul><li>Social media enables you to  build your own media platform  – for free </li></...
How will you get work? <ul><li>Chance of getting a new job* </li></ul><ul><li>Is  only 25%  if  replying to  job ads </li>...
Steps I used to build my social CV: <ul><li>I made my own ”Logical levels of change” </li></ul><ul><li>I defined the peopl...
LOGICAL LEVELS OF CHANGE <ul><li>Know yourself to grow yourself - Where are you going </li></ul><ul><li>- What do you beli...
Before you take action – know where you’r going
My Vision  <ul><li>Vision </li></ul><ul><li>My goal was to be No.1 on Google.  It shows that I understand SEO. Everybody k...
My identity; who I aim to be and what I do <ul><li>I claim to be an expert in online recruitment & job search - and an int...
I use social media to support my goal <ul><li>My  tweets  are (mainly) about social media, recruitment, ”job search (attra...
MY TARGET AUDIENCE <ul><li>I defined the people I wanted to build a relation with </li></ul>
The Audience I wanted to target  <ul><li>Jobseekers </li></ul><ul><li>Employer Organisations </li></ul><ul><li>Employee or...
Where  do my audience go? Linkedin Google Twitter Social Network Facebook jobseekers x x x Recruiters x x x x HR-Consultan...
YOUR OBJECTIVES <ul><li>How I wanted to change and  develop relationships </li></ul>
Objectives <ul><li>Relation building </li></ul><ul><ul><li>Be found when searched on Google and Linkedin </li></ul></ul><u...
Defining my key words <ul><ul><li>Recruiters search on job title, core skill(s) and geography </li></ul></ul><ul><ul><li>J...
MY MEDIA PLATFORM <ul><li>- My Landing Page </li></ul><ul><li>My URL-identity </li></ul><ul><li>Building my social CV bit ...
My ’Social CV’ includes: <ul><li>My landing pages </li></ul><ul><ul><li>Blog : With a personal domain; mariannesteen.dk </...
My Social Media Networks <ul><li>Communities: </li></ul><ul><li>Ere.net </li></ul><ul><li>Socialmediatoday.com </li></ul><...
My  G o o g l e  juice <ul><li>I focus on my niche: </li></ul><ul><ul><li>Recruitment and job search </li></ul></ul><ul><u...
Nr. 1 & 2 ”rekruttering sociale medier” (154.000 results)
MONITOR <ul><li>What impact do I make? </li></ul><ul><li>How visible am I? </li></ul>
For every hour, I spend …. <ul><li>PRODUCING – 40 minutes </li></ul><ul><li>Produce content </li></ul><ul><ul><li>Use key ...
Social Media Manage & measure Tools <ul><li>Personalised Google Search </li></ul><ul><li>Twitter impact and influence </li...
Marianne Steen, Copenhagen, Denmark <ul><li>Web entrepreneur &  - business developer </li></ul><ul><li>14 years online pro...
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How I built my social media reputation and social CV

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How I empowered my inline presence by building and branding my own ’Search & Selectable’ Social Media Resume.

Explaining the methods that put me as #1 on Google. For the job"seeker" who does not want to write any more job applications in vain.

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How I built my social media reputation and social CV

  1. 1. How I Built my own ’Search & Selectable’ Social Media Resume CASE & EXAMPLE Presented by Marianne Steen
  2. 2. Who am I…? <ul><li>I live in Copenhagen, Denmark </li></ul><ul><li>I have worked with online media since 1997 </li></ul><ul><li>I have written 2 books on job search </li></ul><ul><li>I try to do as I preach (most of the time ;-) </li></ul><ul><li>What Social Media has done for me , so far: </li></ul><ul><li>I am #1 on Google (Danish keywords) </li></ul><ul><li>I don’t (need to) write job applications </li></ul><ul><li>I get to work with like-minded people </li></ul><ul><li>I get invitations to hold presentations </li></ul><ul><li>Reporters call me to write articles on job search </li></ul><ul><li>I learn, I grow and I have fun! </li></ul><ul><li>This is my story on my first social media journey… </li></ul>
  3. 3. My first journey: Building my reputation as ’expert on how to use online media for recruitment and job search’ <ul><li>I launched my blog in 2009 (in Danish) http://mariannesteen.wordpress.com </li></ul><ul><li>I used a lot of content from my book www.soegjob.net : http://www.soegjob.dk </li></ul><ul><li>I knew that jobseekers are looking for cases So I published examples of cover letters and templates for CVs </li></ul><ul><li>My goal was to be No. 1 on Google within my niche </li></ul>
  4. 4. WHY MY SOCIAL CV? <ul><li>Want to make your own plan? </li></ul><ul><li>Go to the ”How to Do It Yourself” presentation on Slideshare </li></ul><ul><li>” Build and Brand Your Social CV” </li></ul>
  5. 5. Do you enjoy writing job applications? <ul><li>ROI for job applications? </li></ul><ul><ul><li>How much time have you spent on writing job applications for advertised jobs? </li></ul></ul><ul><li>Do you know... </li></ul><ul><ul><li>How many/ who are you competing against? </li></ul></ul><ul><ul><ul><li>And on which terms? </li></ul></ul></ul><ul><ul><li>When you get a ” NO! ” – do you know WHY? </li></ul></ul>
  6. 6. Applying for job ads means… <ul><ul><li>You have to pretend you match what the company wants </li></ul></ul><ul><ul><li>You spend hours on producing content to get 10 seconds of attention - once </li></ul></ul><ul><ul><li>For every ”No” – you have to start from scratch again </li></ul></ul>Frustration: Frustra in latin means ”in vain”
  7. 7. Social media as job attraction tool <ul><li>Social media enables you to build your own media platform – for free </li></ul><ul><li>Every time you publish, you add value </li></ul><ul><li>As time goes by –you benefit even more </li></ul><ul><li>Bonus! Learning by doing makes you a social media manager (adding a career opportunity) </li></ul><ul><li>Social media is not a magic potion or magic wand To succeed you need work, consistency and patience </li></ul>
  8. 8. How will you get work? <ul><li>Chance of getting a new job* </li></ul><ul><li>Is only 25% if replying to job ads </li></ul><ul><li>At least 66% if networking and taking action </li></ul>*) Based on statistics on how ”people like me” got a new job in 2010, Denmark
  9. 9. Steps I used to build my social CV: <ul><li>I made my own ”Logical levels of change” </li></ul><ul><li>I defined the people I wanted to reach </li></ul><ul><li>I set my objectives </li></ul><ul><li>Based on 2 + 3, I chose my media </li></ul><ul><li>I keep track of my social impact </li></ul>
  10. 10. LOGICAL LEVELS OF CHANGE <ul><li>Know yourself to grow yourself - Where are you going </li></ul><ul><li>- What do you believe in </li></ul><ul><li>What do you offer </li></ul>
  11. 11. Before you take action – know where you’r going
  12. 12. My Vision <ul><li>Vision </li></ul><ul><li>My goal was to be No.1 on Google. It shows that I understand SEO. Everybody knows how important SEO is to building an online brand and business. Also, understanding SEO, you know how analytics and web stats works and how to measure ROI. </li></ul><ul><ul><li>S pecific </li></ul></ul><ul><ul><li>M easurable </li></ul></ul><ul><ul><li>A ttractive </li></ul></ul><ul><ul><li>R ealistic </li></ul></ul><ul><ul><li>T imed </li></ul></ul>
  13. 13. My identity; who I aim to be and what I do <ul><li>I claim to be an expert in online recruitment & job search - and an internet pioneer. </li></ul><ul><li>I therefor try the newest technologies and online services myself, enabling me to provide the best advice possible. </li></ul><ul><li>For jobseekers as well as recruiters </li></ul>
  14. 14. I use social media to support my goal <ul><li>My tweets are (mainly) about social media, recruitment, ”job search (attraction)” and mainly factual </li></ul><ul><li>I RT (retweet) facts, infographic and innovative postings on social media & online business </li></ul><ul><li>I follow people within my niche </li></ul><ul><li>I practice being a contributor </li></ul>
  15. 15. MY TARGET AUDIENCE <ul><li>I defined the people I wanted to build a relation with </li></ul>
  16. 16. The Audience I wanted to target <ul><li>Jobseekers </li></ul><ul><li>Employer Organisations </li></ul><ul><li>Employee organisations </li></ul><ul><li>Recruiters </li></ul><ul><li>HR-Consultants </li></ul><ul><li>Social Media DIY’s </li></ul>
  17. 17. Where do my audience go? Linkedin Google Twitter Social Network Facebook jobseekers x x x Recruiters x x x x HR-Consultants x Social Media DIY’s x x x x (x)
  18. 18. YOUR OBJECTIVES <ul><li>How I wanted to change and develop relationships </li></ul>
  19. 19. Objectives <ul><li>Relation building </li></ul><ul><ul><li>Be found when searched on Google and Linkedin </li></ul></ul><ul><ul><li>Be visible to recruiters looking for online competences </li></ul></ul><ul><ul><li>Build relationships with potential customers </li></ul></ul><ul><ul><li>Attract work </li></ul></ul><ul><ul><li>Build followers on Twitter </li></ul></ul>
  20. 20. Defining my key words <ul><ul><li>Recruiters search on job title, core skill(s) and geography </li></ul></ul><ul><ul><li>Jobseekers search on ”how to write a job application”, CV-template, applications examples </li></ul></ul><ul><li>All words are in Danish (translated into English for your convenience) </li></ul><ul><li>Job application, Job search, job boards, recruitment, social media, online med, online recruitment, CV, resume, digital media, CV-template, </li></ul>
  21. 21. MY MEDIA PLATFORM <ul><li>- My Landing Page </li></ul><ul><li>My URL-identity </li></ul><ul><li>Building my social CV bit by bit </li></ul>
  22. 22. My ’Social CV’ includes: <ul><li>My landing pages </li></ul><ul><ul><li>Blog : With a personal domain; mariannesteen.dk </li></ul></ul><ul><ul><li>Linkedin : with a personal URL; /in/mariannesteen </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>Categories, tags, keywords, links, pictures, posts </li></ul></ul><ul><li>Feeds </li></ul><ul><ul><li>From all of my media: Twitter – slideshare – box.net </li></ul></ul><ul><ul><li>From like minded media : blogposts, job ads </li></ul></ul>
  23. 23. My Social Media Networks <ul><li>Communities: </li></ul><ul><li>Ere.net </li></ul><ul><li>Socialmediatoday.com </li></ul><ul><li>Recruitingblogs.com </li></ul><ul><li>New Media Social </li></ul><ul><li>Blogroll: </li></ul><ul><li>Modernejobsoeger.dk </li></ul><ul><li>Dagpengeland.dk </li></ul><ul><li>Pew Internet </li></ul><ul><li>Ted.com </li></ul>
  24. 24. My G o o g l e juice <ul><li>I focus on my niche: </li></ul><ul><ul><li>Recruitment and job search </li></ul></ul><ul><ul><li>Media (online, digital, social) </li></ul></ul><ul><ul><li>Danish </li></ul></ul><ul><li>I Syndicate </li></ul><ul><ul><li>Share information across my media </li></ul></ul><ul><ul><li>Integrate data from other sites/ networks </li></ul></ul><ul><li>I link to sites and social networks I relate to </li></ul><ul><ul><li>that are either relevant or big, preferably both </li></ul></ul>
  25. 25. Nr. 1 & 2 ”rekruttering sociale medier” (154.000 results)
  26. 26. MONITOR <ul><li>What impact do I make? </li></ul><ul><li>How visible am I? </li></ul>
  27. 27. For every hour, I spend …. <ul><li>PRODUCING – 40 minutes </li></ul><ul><li>Produce content </li></ul><ul><ul><li>Use key words IN content </li></ul></ul><ul><li>Present content </li></ul><ul><ul><li>Use tags (key words) </li></ul></ul><ul><li>Content summary </li></ul><ul><ul><li>Blog post </li></ul></ul><ul><ul><ul><li>categories and tags </li></ul></ul></ul><ul><li>SPREADING THE WORD: 20 min. </li></ul><ul><li>Spread the word </li></ul><ul><ul><li>Tweet </li></ul></ul><ul><ul><li>Linkedin update </li></ul></ul><ul><li>Ask for feedback </li></ul>
  28. 28. Social Media Manage & measure Tools <ul><li>Personalised Google Search </li></ul><ul><li>Twitter impact and influence </li></ul><ul><li>Cross social media </li></ul><ul><li>vizibility.com </li></ul><ul><li>twitalyzer.com </li></ul><ul><li>tweepi.com </li></ul><ul><li>twiangulate.com </li></ul><ul><li>Socialmention.com </li></ul>
  29. 29. Marianne Steen, Copenhagen, Denmark <ul><li>Web entrepreneur & - business developer </li></ul><ul><li>14 years online professional </li></ul><ul><li>Author of 2 books </li></ul><ul><li>Present: </li></ul><ul><li>Investor, XYW.dk ( www.work.dk , fritidsjob.dk, elevplads.dk, ungnyt.dk) </li></ul><ul><li>Board member - JOB2SEA; Jobs for maritime professionals - Danish Association of Entrepreneurs </li></ul><ul><li>Past: </li></ul><ul><li>Owner, web consulting company </li></ul><ul><li>Director at MatchWork.com </li></ul><ul><li>Masters degree, horticulture </li></ul><ul><li>Meet, follow and comment: </li></ul><ul><li>http://mysocialcv.wordpress.com </li></ul><ul><li>http://mariannesteen.dk Linkedin.com/in/mariannesteen </li></ul><ul><li>@mariannesteen </li></ul>

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