How I built my social media reputation and social CV

How I Built my own ’Search & Selectable’ Social Media Resume CASE & EXAMPLE Presented by Marianne Steen

Who am I…?
I live in Copenhagen, Denmark
I have worked with online media since 1997
I have written 2 books on job search
I try to do as I preach (most of the time ;-)
What Social Media has done for me , so far:
I am #1 on Google (Danish keywords)
I don’t (need to) write job applications
I get to work with like-minded people
I get invitations to hold presentations
Reporters call me to write articles on job search
I learn, I grow and I have fun!
This is my story on my first social media journey…

My first journey: Building my reputation as ’expert on how to use online media for recruitment and job search’
I launched my blog in 2009 (in Danish) http://mariannesteen.wordpress.com
I used a lot of content from my book www.soegjob.net : http://www.soegjob.dk
I knew that jobseekers are looking for cases So I published examples of cover letters and templates for CVs
My goal was to be No. 1 on Google within my niche

WHY MY SOCIAL CV?
Want to make your own plan?
Go to the ”How to Do It Yourself” presentation on Slideshare
” Build and Brand Your Social CV”

Do you enjoy writing job applications?
ROI for job applications?
How much time have you spent on writing job applications for advertised jobs?
Do you know...
How many/ who are you competing against?
And on which terms?
When you get a ” NO! ” – do you know WHY?

Applying for job ads means…
You have to pretend you match what the company wants
You spend hours on producing content to get 10 seconds of attention - once
For every ”No” – you have to start from scratch again
Frustration: Frustra in latin means ”in vain”

Social media as job attraction tool
Social media enables you to build your own media platform – for free
Every time you publish, you add value
As time goes by –you benefit even more
Bonus! Learning by doing makes you a social media manager (adding a career opportunity)
Social media is not a magic potion or magic wand To succeed you need work, consistency and patience

How will you get work?
Chance of getting a new job*
Is only 25% if replying to job ads
At least 66% if networking and taking action
*) Based on statistics on how ”people like me” got a new job in 2010, Denmark

Steps I used to build my social CV:
I made my own ”Logical levels of change”
I defined the people I wanted to reach
I set my objectives
Based on 2 + 3, I chose my media
I keep track of my social impact

LOGICAL LEVELS OF CHANGE
Know yourself to grow yourself - Where are you going
- What do you believe in
What do you offer

Before you take action – know where you’r going

My Vision
Vision
My goal was to be No.1 on Google. It shows that I understand SEO. Everybody knows how important SEO is to building an online brand and business. Also, understanding SEO, you know how analytics and web stats works and how to measure ROI.
S pecific
M easurable
A ttractive
R ealistic
T imed

My identity; who I aim to be and what I do
I claim to be an expert in online recruitment & job search - and an internet pioneer.
I therefor try the newest technologies and online services myself, enabling me to provide the best advice possible.
For jobseekers as well as recruiters

I use social media to support my goal
My tweets are (mainly) about social media, recruitment, ”job search (attraction)” and mainly factual
I RT (retweet) facts, infographic and innovative postings on social media & online business
I follow people within my niche
I practice being a contributor

MY TARGET AUDIENCE
I defined the people I wanted to build a relation with

The Audience I wanted to target
Jobseekers
Employer Organisations
Employee organisations
Recruiters
HR-Consultants
Social Media DIY’s

Where do my audience go? Linkedin Google Twitter Social Network Facebook jobseekers x x x Recruiters x x x x HR-Consultants x Social Media DIY’s x x x x (x)

YOUR OBJECTIVES
How I wanted to change and develop relationships

Objectives
Relation building
Be found when searched on Google and Linkedin
Be visible to recruiters looking for online competences
Build relationships with potential customers
Attract work
Build followers on Twitter

Defining my key words
Recruiters search on job title, core skill(s) and geography
Jobseekers search on ”how to write a job application”, CV-template, applications examples
All words are in Danish (translated into English for your convenience)
Job application, Job search, job boards, recruitment, social media, online med, online recruitment, CV, resume, digital media, CV-template,

MY MEDIA PLATFORM
- My Landing Page
My URL-identity
Building my social CV bit by bit

My ’Social CV’ includes:
My landing pages
Blog : With a personal domain; mariannesteen.dk
Linkedin : with a personal URL; /in/mariannesteen
Content
Categories, tags, keywords, links, pictures, posts
Feeds
From all of my media: Twitter – slideshare – box.net
From like minded media : blogposts, job ads

My Social Media Networks
Communities:
Ere.net
Socialmediatoday.com
Recruitingblogs.com
New Media Social
Blogroll:
Modernejobsoeger.dk
Dagpengeland.dk
Pew Internet
Ted.com

My G o o g l e juice
I focus on my niche:
Recruitment and job search
Media (online, digital, social)
Danish
I Syndicate
Share information across my media
Integrate data from other sites/ networks
I link to sites and social networks I relate to
that are either relevant or big, preferably both

Nr. 1 & 2 ”rekruttering sociale medier” (154.000 results)

MONITOR
What impact do I make?
How visible am I?

For every hour, I spend ….
PRODUCING – 40 minutes
Produce content
Use key words IN content
Present content
Use tags (key words)
Content summary
Blog post
categories and tags
SPREADING THE WORD: 20 min.
Spread the word
Tweet
Linkedin update
Ask for feedback

Social Media Manage & measure Tools
Personalised Google Search
Twitter impact and influence
Cross social media
vizibility.com
twitalyzer.com
tweepi.com
twiangulate.com
Socialmention.com

Marianne Steen, Copenhagen, Denmark
Web entrepreneur & - business developer
14 years online professional
Author of 2 books
Present:
Investor, XYW.dk ( www.work.dk , fritidsjob.dk, elevplads.dk, ungnyt.dk)
Board member - JOB2SEA; Jobs for maritime professionals - Danish Association of Entrepreneurs
Past:
Owner, web consulting company
Director at MatchWork.com
Masters degree, horticulture
Meet, follow and comment:
http://mysocialcv.wordpress.com
http://mariannesteen.dk Linkedin.com/in/mariannesteen
@mariannesteen

How I built my social media reputation and social CV

by Marianne Steen on Sep 04, 2011

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How I built my social media reputation and social CV — Presentation Transcript

http://mysocialcv.wordpress.com	20
http://mariannesteen.resu.me	4