Campus District Collaboration Project (July 23, 2010)
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Campus District Collaboration Project (July 23, 2010)

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This presentation was given by the professional and student consultants of the Collaborative Campus Project, which is working on creating a design proposal for Cleveland's Campus District. The ...

This presentation was given by the professional and student consultants of the Collaborative Campus Project, which is working on creating a design proposal for Cleveland's Campus District. The proposal is based on community engagement and the collaboration between professional designers and local students.

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    Campus District Collaboration Project (July 23, 2010) Campus District Collaboration Project (July 23, 2010) Presentation Transcript

    • Campus District Collaboration Project
    • Unique Team Dynamic: Photographs Courtesy of Mark Duluk and Charles Schick
    • The Campus District: http://campusdistrict.org/
    • The Project Charge: rs :: Institution te sa u m nd idents :: Com Bu Creating sinesses Relationships es :: :R Em : pl oy ts ees :: Stu d en
    • Project Mission: Empowering the stakeholders of the Campus District to collaboratively design and sustain quality of life experiences.
    • Campus District Collaboration Project: Our Process
    • Research: Demographic Information Community Interviews Business Interviews Case Studies Institutions Master Plans GIS Maps Attribute Maps Google Maps
    • Best Practices:
    • or tioerv f a nt n nte In rm I eI ic fober h Inm oyes plin w ve a p ic e InE etr tmio rph M andma g ty mbe rr a te nteP sIs r ora i essnf o yee oMew mguny pn ic I d utmpervi M e o nit a i h an it E iIntonl s D mu g us Ins em mBrinessemtber l Dmmlo udieM o laBusity a pl as o le t e gn l oerIPt oDmmStn s Instiautionmpsoye e Cale u Cm mm dieinetrsbt ne M sMG SCS s ll u us At s i ut d E a asoSSt Bp CS e Cma Ma CasIe StudiessInstitutiunis Google M ty Garden G ’ Comm on GISrMaps iAttribute Maps Master P ank K dd Shoreway Ohio City th IF Map d FGthe DidsoitCommu raSk Ketr ’s n the Dk st Attribute nity Garden Tre FraWetr n he D e pidt Sh Mark t ae C o tWCs mKoSide orew etMh ps G e o t id CWmNteS lex ’s Co ay O o po ide oo t ex h Ma CSU nit io CiUyFihnes CN es l r roit , the mm h S t ogle M t No rp Sid t id hore t uFary Ga t e m t t, s S rke rthhexd ehMe Bu waheO S er’s en Tre l si e CS t y C m r dM sid , ehB arkesines hio Ciitne arke t e U Fa UF e B usSU t themer’ Tr ty the Ci ne r ses ss us sse CSU Finity Far sM arke ine me sT itne t ss rrn i’sitM ss es y ar
    • group discussions
    • group discussions we deliberated
    • group discussions we deliberated we hypothesized
    • group discussions we deliberated we hypothesized we planned
    • group discussions we deliberated we hypothesized we planned pitched ideas
    • group discussions we deliberated we hypothesized we planned pitched ideas we confered
    • wediscussions group considere we deliberated we hypothesized we planned pitched ideas we confered
    • wediscussions considere we deliberated argued group we we hypothesized we planned pitched ideas we confered
    • wediscussions considere we deliberated argued group we we analyse we hypothesized we planned pitched ideas we confered
    • wediscussions considere we deliberated argued group we we analyse we hypothesized explored we planned pitched ideas we confered
    • wediscussions considere we deliberated argued group we we analyse we hypothesized explored we planned hashed it pitched ideas we confered
    • talked the talk wediscussions considere we deliberated group argued talked the talk we we analyse talked the talk we hypothesized explored talked the talk we planned hashed it talked theideas pitched talk talked confered we the talk
    • Walk the Walk.
    • Walking the Walk: What does it mean? :: Accountability & Empowerment :: Pride :: Literally
    • Campus District Project Progress: Designing the Walks
    • Planned Our Plan Connections All of Our Walks Trade Walk Garden Walk Culture Walk Our Walks and Theirs East West Connections in the Area Development Zones Activity Entire Plan The Spaces
    • Planned Connections Planned Connections All of Our Walks The existing connections proposed by the CSU and the Tri-C Master Plans Trade Walk Garden Walk CSU Connectors Culture Walk Our Walks and Theirs East West Connections in the Area Development Zones Activity Entire Plan Tri-C Connector The Spaces
    • Planned Connections Trade Walk All of Our Walks Our Proposed Walk along a re-energized local business zone Trade Walk Garden Walk Culture Walk Our Walks and Theirs East West Connections in the Area Development Zones Activity Trade Walk Entire Plan The Spaces
    • Planned Connections Garden Walk All of Our Walks Our Proposed Walk along a Green Corridor, including urban farms, sustainable businesses and healthy food venues. Trade Walk Garden Walk Culture Walk Our Walks and Theirs Garden Walk East West Connections in the Area Development Zones Activity Entire Plan The Spaces
    • Planned Connections Culture Walk All of Our Walks Our Proposed Walk along an arts corridore Trade Walk Culture Walk Garden Walk Culture Walk Our Walks and Theirs East West Connections in the Area Development Zones Activity Entire Plan The Spaces
    • Planned Connections All of Our Proposed Walks All of Our Walks Our 3 Walks: Trade, Garden and Culture Trade Walk Culture Walk Garden Walk Culture Walk Our Walks and Theirs Garden Walk East West Connections in the Area Development Zones Activity Trade Walk Entire Plan The Spaces
    • Planned Connections All of Our Proposed Walks with the All of Our Walks CSU and Tri-C Connectors Trade Walk Culture Walk Garden Walk CSU Connectors Culture Walk Our Walks and Theirs Garden Walk East West Connections in the Area Development Zones Activity Trade Walk Entire Plan Tri-C Connector The Spaces
    • Planned Connections East-West Connectors All of Our Walks Zones of activity across all the walks. Trade Walk Garden Walk Culture Walk Our Walks and Theirs East-West East West Connections in the Area Connections Development Zones Activity Entire Plan The Spaces
    • Planned Connections East-West Connectors and Our Walks All of Our Walks Zones of activity across all the walks interacting with our walks and planned connectors Trade Walk Garden Walk Culture Walk Our Walks and Theirs East West Connections in the Area Development Zones Activity Entire Plan The Spaces
    • Planned Connections Development Zones All of Our Walks Principle Proposed Structures that anchor each Walk Trade Walk Garden Walk Arts and Crafts Center Culture Walk Farm Plaza Our Walks and Theirs East West Connections in the Area Development Repurposed Zones Juvenile Justice Center Activity Entire Plan The Spaces
    • Planned Connections New Planned Activity All of Our Walks Experiences radiating outward from the Development Zones Trade Walk Arts and Crafts Events Garden Walk Culture Walk Our Walks and Theirs Sustainable and “Green” Events East West Connections in the Area Development Entreprenureal Events Zones Activity Entire Plan The Spaces
    • Planned Connections Our Plan All of Our Walks How all of our Walks, Structures and Experiences interact with each other, the plans of major institutions, and the area. Trade Walk Garden Walk Culture Walk Our Walks and Theirs East West Connections in the Area Development Zones Activity Entire Plan The Spaces
    • Planned Connections Walk The Walk All of Our Walks Trade Walk Garden Walk Culture Walk Our Walks and Theirs East West Connections in the Area Development Zones Activity Entire Plan The Spaces
    • The Garden Walk: :: economic development :: community development :: urban edge :: defines boundaries :: urban agriculture institutes :: east side market indoor/outdoor :: hydroponic bridge over freeway :: connects north and south :: bridges euclid :: connects two hard scape economic development zones Photographed by Mark Duluk
    • The Garden Walk: Street Banners Designed by Alexandria Overton, College Coordinator Designer
    • The Garden Walk: Kiosks Designed by Alexandria Overton, College Design Coordinator Photographed by College Design Coordinator
    • The Garden Walk: Streetview Designed by Alexandria Overton, College Design Coordinator Photograph Courtesy of Google Maps
    • The Garden Walk: Node Sketch Collage Designed by Mark Duluk, Lead Urban Designer
    • Play, Skate, Rest: Mixed Use Space : skateboarders : seniors : marion sterling : families : performance
    • Play, Skate, Rest: Mixed Use Space : skateboarders : seniors : marion sterling : families : performance
    • Play, Skate, Rest: Mixed Use Space : skateboarders : seniors : marion sterling : families : performance
    • Play, Skate, Rest: Mixed Use Space : skateboarders : seniors : marion sterling : families : performance
    • Play, Skate, Rest: Mixed Use Space : skateboarders : seniors : marion sterling : families : performance
    • Play, Skate, Rest: Mixed Use Space : skateboarders : seniors : marion sterling : families : performance
    • Play, Skate, Rest: Mixed Use Space : skateboarders : seniors : marion sterling : families : performance
    • The Trade Walk: :: economic development :: community development :: urban edge :: defines boundaries :: urban agriculture institutes :: east side market indoor/outdoor :: hydroponic bridge over freeway :: connects north and south :: bridges euclid :: connects two hard scape economic development zones Photographed by Mark Duluk
    • The Trade Walk: Street Banners Designed by Alexandria Overton, College Coordinator Designer
    • The Trade Walk: Kiosks Bus Stops Designed by Alexandria Overton, College Design Coordinator Photographed by Norman Duenas College Design Coordinator
    • The Trade Walk: Streetview Designed by Alexandria Overton, College Design Coordinator
    • The Trade Walk: Node Sketch Collage Designed by Mark Duluk, Lead Urban Designer
    • The Culture Walk: :: economic development :: community development :: urban edge :: defines boundaries :: urban agriculture institutes :: east side market indoor/outdoor :: hydroponic bridge over freeway :: connects north and south :: bridges euclid :: connects two hard scape economic development zones Photographed by Mark Duluk
    • The Culture Walk: Street Banners Designed by Alexandria Overton, College Coordinator Designer
    • The Culture Walk: Kiosks Designed by Alexandria Overton, College Design Coordinator Photographed by Norman Duenas College Design Coordinator
    • The Culture Walk: Streetview Designed by Alexandria Overton, College Design Coordinator
    • The Culture Walk: Node Sketch Collage Designed by Mark Duluk, Lead Urban Designer
    • Campus District Planning Project: Communications
    • Who Are We? :: bright :: hope :: dignity :: vibrant :: courage :: potential :: urban garden :: heart :: strength :: upbeat :: faith/ belief :: willingness :: visionary :: grassroots :: determination Color Scheme :: growth :: new babay :: vision :: educational :: pregnant :: healing :: wise :: future :: style :: safe :: empty canvas :: confidence :: enlightened :: seed :: triumph :: pride :: fresh water :: respect
    • Our SWAG Fashion: Designed by Student Designers Destiny Curlee-Cooper, Dasha Allen & Chantel Carlisle Laid out by Norman Duenas College Design Coordinator
    • More SWAG: Designed by Norman Duenas College Design Coordinator
    • Applications: Volume 1, Issue 1 7.13.2010 Table of Contents A Change A Coming Collaborative cam- Word of Mouth pus team players This story can fit 175-225 words. A change a coming The purpose of a newslet- Door-to-Door Designers at work not play ter is to provide special- ized information to a tar- geted audience. Newslet- Campaigning Brain storming at its best ters can be a great way to market your product or service, and also create Sidewalk Painting credibility and build your organization’s identity among peers, members, Sidewalk Bleaching employees, or vendors. First, determine the audi- Collaborative Campus Team Players ence of the newsletter. Posters This could be anyone who sider purchasing a mailing mended that you publish might benefit from the your newsletter at least list from a company. information it contains, for quarterly so that it’s con- If you explore the Publish- Clothesline Art example, employees or sidered a consistent people interested in pur- er catalog, you will find many publications that source of information. chasing a product or re- Your customers or em- questing your service. match the style of your Website newsletter. ployees will look forward You can compile a mail- to its arrival. ing list from business Next, establish how much time and money you can Blog reply cards, customer information sheets, busi- spend on your newsletter. ness cards collected at These factors will help trade shows, or member- determine how frequently Social Media ship lists. You might con- you publish the newsletter and its length. It’s recom- Mail Designers At Work Not Play Radio This story can fit 75-125 words. draw readers into the story. Develop the headline be- fore you write the story. uct Can Save You Time!, Membership Drive Exceeds Goals, and New Office Buswraps Your headline is an im- portant part of the newslet- This way, the headline will Opens Near You. ter and should be consid- help you keep the story ered carefully. focused. In a few words, it should Examples of possible head- accurately represent the lines include Product Wins contents of the story and Industry Award, New Prod-
    • Campus District Project Progress: Experience Design
    • Daily Experiences:
    • Lasting Experiences:
    • Milestone Experiences:
    • Experience Timeline: Collaborative Campus Experience Initiatives Story Board Short Term: 3 months - 1 year Mid Term: 1 year - 3 years Long Term: 3 years - 20 years sept oct nov dec jan feb mar april may june july aug 1st Annual Campus District Arts & Culture Festival Target date for August 2011 set for first annual Full tilt media blitz to announce event. T.V., 1st Annual Campus District Arts Committee is Artists, Vendors, and Local radio, internet, posters, flyers, etc heralding The District of Design, in conjunction The Campus District Cultural Arts Campus District Arts & Culture formed with representatives from all Festival locations are chosen. All Representatives are notified of Campus District A crafts cooperative is begun The District of Design begins an Center is the crowning jewel in Festival this special event , and all associated initiatives The success and media attention The first of several art galleries with Cleveland Institute of Art holds major stakeholders. Committee meets printed promotional collateral is acceptance into festival in the Campus District Community Arts Festival to provide artist studio spaces are created on “Merchant a symposium/workshop that is internship program that will focus on Groundbreaking for the new the local landscape, and becomes an Several stakeholders from a and venues to exhibit and sell of the cooperative leads to more a variety of design and business skills with city officials to secure necessary created. Applications for diverse cross section of the Boulevard” that feature ethnic and intended to foster an internship Campus District Cultural Arts integral vehicle for the unification permits for street festival. their work. This cooperative is programs to foster a development for qualifying memberts of the Campus of all the stakeholders of the district artists are sent out. Food venders program for Campus District Center Neighborhood festivals and AFRICAN AMERICAN ART EXPO Campus District are awarded sponsored by Tri-C and of crafts skills inherent in the local arts and crafts. An Afro- District August - 3 - 4 - 5 - 2011 are selected. Local organizations are prizes for artistic achievement Campus District Japanese Arts Alliance craftsman and designers events provide an opportunity contacted for festival representation Cleveland State is created. for communities to come ASIAN CULTURAL EXCHANGE together in the spirit of celebration. While these events CSU-TRI-C STUDENT ARTISTS promote positive community relations and generate economic impact to the local hosting ETHNIC FOOD COURTS community, they also offer an opportunity to learn about the ST. VINCENTS WELLNESS KIOSKS diversity of people and cultures 1 Art Festivals Street Fairs “ The Campus Form a Campus District Line Team and Distances are from a certain point or come up with some system by Initial Lines can be temporarily painted or can be art As construction takes place in the district, a variety of permanent CSU and Tri-C Sponsor the first “Campus District Art Line” Competition Guest professional artists are invited to participate, lecture, and judge the The line becomes an attraction for residents and local workers. Many use it for exercise during lunch and after 1st Annual Campus District “ Walk the Line” The lines success becomes well known and replicated both locally District Line ” formulate a plan to which users can measure the projects for local organizations schools. All lines do not have to be the same; they can have many different The Campus District “Painted Line” line applications and more sophicated concepts like the “memorial line” competition. A variety of local business can support this effort to increase work. Workers and visitors follow the Marathon sponsored by St Vincent’s Charity Hospital and nationally . A variety of health organizations health organizations promote begin “ the line ” distance that they travelled looks but they should follow the color scheme is completed traffic in the district line to parts of the district that they had the “line”as a unique combination of health, established by the physical design team. never before visited. exercise, recreation, and art venue. "The Line" is a simple, As city streetscaping of the area develops these lines physical concept that will may be permanently installed encourage both fitness and Well being - more than just good district connection. By using health, wellbeing describes a state the line, workers and of wellness of body, mind and soul, residents will have measured paths for their exercise where all are in a state of health, routines and will find the individual is happy and themselves exploring new prospering. Wellbeing is not parts of the Campus District. Furthermore, the line is available by prescription; there is adaptable and fairly 100 yds no one path and many different inexpensive. Local school art classes enlisted to roads can be taken to arrive there... design the "garden walk" line. Other lines will be designed by professionals and Tri-C, CSU, and 2 CIA art students. Health & Wellness The Campus District T Shirt Program mentored by Marcus Braithwaite United States Department of Labor National Mentoring Program Youth Mentoring Connection New Communities.org Youth in Arts Big Brother, Big Sister Design Ignites Change AIGA Groundswell Jacklin Edelberg Nettlehorst School This category of our investigation involves empowerment, training, As a direct result of the mentorship programs established by and elevating and enriching the The Campus District project is a perfect example of a mentoring Through various field trips the students were shown how to create the Campus District, several students learned skills that lives of our stakeholders. Giving program. In the T Shirt design exercise, the team , led by and market hand made goods. They also visited a variety of retail We have exposed the Campus District team to enabled them to develop their own line of and sharing by example. Marcus Braithwaite, was taken through all the design phases outlets and talked with artists and shopkeepers about the retail several local and national mentoring programs that clothing marketed towards urban youth.They begin an necessary to design and produce a product experience can assist them to achieve their future goals online business on Etsy.com and it was well received in the marketplace. They have established a positive 3 Mentorship template for success that will be shared with their peers. Programs Relationships established with the public The success of the talent competition school system and Cleveland Playhouse, 1st Annual Campus District catapults a few talented residents into the Performing arts classes established for Talent Contest Local band appears on America’s Got Karamu Theatre, and various performing local spotlight. Acting classes are Talent, sparking interest in local teens to A few residents of the Campus District The Campus District Theatre for the youth of the Campus District arts institutions to create studios and lessons Campus Music Center opens on achieve national fame as performing artists established learn to play an instrument Performing Arts opens in 2025 for the Campus District Merchant Walk District Performing Arts, talent shows, competitions can be short term projects that lead to mid and long range establishment of permanent performing arts programs and institutions, while showcasing talent,and giving identity and pride to all of our stakeholders 4 Performing Arts A Campus District Public Arts & Beautification Council is formed in conjunction with Kidd’s Nursery and local institutions. 1st Annual Campus District Mural Walk Dedication of the Campus District Sculpture Garden Students and profesional artists are recruited to create murals Students and professionals are recruited to execute on selected buildings. These events could be the mural program. along the “Campus Line” route Pride, ownership, a sense of aesthetic beauty and appreciation. Making the district a better place for current residents, local employees, visitors, and to attract new residents and business to the area. The combination of art and Throughout the project, we have visited a variety of neighborhoods that have a successful, nature are a wondrous thing that thriving, and vibrant atmosphere. One thing they all had in common was attention to public arts, gardens, and unique wayfinding signage. We feel that this is an integral can help define a neighborhood element to the revival of the Campus District, and have created a scenario to elevate and it’s residents. a sense of pride and recognition herte in the district 5 Public Arts & Beautification An “Entrepreneur” council is formed with representatives of Tri-C, CSU, Trinity Media blitz to recruit and evaluate The first monthly meeting of the Campus District Young Entrepreneurs Club is held Campus District Young Entrepreneurs Club attend their 1st small business conference to learn about starting Several Campus District Young Entrepreneurs present their business proposals to local funding organizations Campus District Painting and Redecorating, the Young Entrepreneurs 1st Business is launched. Campus District Young Entrepreneurs Club attend a symposium on the subject of Internet Campus District Young Entrepreneurs 1st Storefront boutique opens. In the next year several more shops and services Entrepreneurs Club receives local and national recognition for entrepreneurial excellence, and becomes the national benchmark for young urban business developers Reunion of the Campus District Entrepreneurs Club. This photo celebrates members who have created successful businesses enterprises in the Campus District over the last 15 years potential young entrepreneurs their own local business evolve in the district Commons, St. Vincents, and local small from the Campus District and receive seed money to begin their venture Commerce business Entrepreneurial initiatives evolve from ideas, to resources and mentorship, and then to concrete visions and strategies with appropriate funding and training secured. A robust economy evolves utilizing the talent and 2022 drive of community stakeholders threadless.com etsy.com 6 Entrepreneur Programs Images Courtesy of Collaborative Campus District and publicdomainpictures.nets
    • Campus District Planning Project: Implementation
    • Project Timeline: FF0000PROPORSED TIMELINE 1st  YEAR 5th  YEAR  and   2nd  YEAR 3rd  YEAR 4th  YEAR 1  month 2  months 3  months 4  months 5  months 6  months 7  months 8  months 9  months 10  months 11  months 12  months Beyond [Press  Release]  [Brand]  [Tag   [Meet  with  Lawyers  on   Line]  [Side  Walk  Art]  [Word   [Mail]  [Radio]  [Podcasts]   trademarks/copyright]   [Re-­‐Occuring   of  Mouth]  [Door  to  Door]   [Kiosk  Change  Out]  [Re-­‐ [S1ckers]  [T-­‐shirts]  [Hats]   [Re-­‐Occuring   [QewsleOer]  [Teach   Communica1on]  [Build   [Walks  PRZCommunica1on]  [Re-­‐Occuring  Communica1on] [Clothes  Line]  [Pain1ng]   Occuring  Communica1on]   [Silly  Bands]  [Eco  Bands] Communica1on] InDesign  Build  Design]   Skills]   [Posters]  [Facebook]  [TwiOer]   [Communica1on  Budget] [Swag  Intro] [Website/Blog]  [Findings   Document] ["Line"  compe11on]   [1st  Annual  Campus   [Campus  District  Cultural   [1st  Annual  Campus  District   District  Art  fair]   [Walks  grand  opening]  [Art    Cra]  Collabora1ve   [Ground  Breaking  for  a  Cultural  Arts  Center]  [District  of   [Permanent  Lines  Installed]  [Ground  Breaking  for  Cultural   [Planning  Permits] Arts  CommiOee  selected]   ["Lines"  Painted] [Racewalk  Marathon] [Art  Galleries  Established] Talent  Contest] [Dedica1on  of  Campus   Established] Design  Symposium] Arts  Center]  [  Cultural  Art  Center  Dedica1on] [Campus  District  Mentor   District  Culture  Garden] Program] [Swag  Records  Studio  built   [Footbridge  Cedar  to  Prospect]  [Playground  for  all  ages]   [Swag  Push  Cart  Made]   [Garden  Walk]  [Healthy   [Occupy  Vuvenile  Vus1ce   [Design  Studio  Interim] [Swag  Records  Founded] (at  Vuvenile  Vus1ce   [Swagg  Store  opens  (Thanksgiving)]  [Vail  demoli1on  and   [The  Green  Market] [Online  Swag  Store  Opens] FasYood  Stop  (Carnegie)] Center]  [Design  Studio] Center)] Plaza  Ground  Breaking] [City  Review  Process  for   [Design  Walkway  Iden1<ers]   [Urban  4H  Club/Program   [Urban  4H  Club  Starts]   [Inscribe  walks  (with  city   Walkway]  [School  Garden   [Walks  Event  opening]  [Urban  Agriculture(Commercial)] [Environment  Budget] Planning] [School  Garden] approval)] Planning] 2ommunica7on Experience Structures Environments
    • Thank you!