Fine Tune Health Club<br />BUSINESS PLAN<br />
INTRODUCTION<br />Many people want to enjoy good health, but can’t afford a health club, or maybe they are not happy with ...
PURPOSE<br />This report contains the necessary information, based on research, to determine in which location we will ope...
METHODS<br />Questionnaires were mailed to Newburgh, Middletown, and surrounding areas, from a generated list from the pho...
FINDINGS- CURRENT HEALTH CLUBS IN AREA<br />There are currently two major health clubs in Middletown and one in Newburgh.<...
FINDINGS- CUSTOMER SATISFACTION<br />Research shows that people in the Middletown area are only moderately satisfied with ...
FINDINGS- TRAVEL<br />Most people opted to travel less than ten miles, either from home or work, to attend a health club. ...
FINDINGS- IMPORTANT FEATURES DESIRED<br />People would like the following features offered at their health club:<br />Chil...
FINDINGS- ECONOMIC FACTORS<br />Wages are a key economic factor for attendance in a health club.<br />Middletown and surro...
FINDINGS-POPULATION<br />Population is an important factor.  An area with a higher population may bring in more members.<b...
CONCLUSION<br />Based on the information gathered, it would be economically beneficial to open a health club in Middletown...
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Business report

  1. 1. Fine Tune Health Club<br />BUSINESS PLAN<br />
  2. 2. INTRODUCTION<br />Many people want to enjoy good health, but can’t afford a health club, or maybe they are not happy with their current club. <br />Fine Tune Health Club.<br />2<br />
  3. 3. PURPOSE<br />This report contains the necessary information, based on research, to determine in which location we will open another health facility <br />Fine Tune Health Club.<br />3<br />
  4. 4. METHODS<br />Questionnaires were mailed to Newburgh, Middletown, and surrounding areas, from a generated list from the phone book.<br />Internet research was conducted <br />Fine Tune Health Club.<br />4<br />
  5. 5. FINDINGS- CURRENT HEALTH CLUBS IN AREA<br />There are currently two major health clubs in Middletown and one in Newburgh.<br />Average membership in the Middletown club averages approximately 2,500 each.<br />Average membership in the Newburgh club averages 2,100.<br />Fine Tune Health Club.<br />5<br />
  6. 6. FINDINGS- CUSTOMER SATISFACTION<br />Research shows that people in the Middletown area are only moderately satisfied with their health club.<br />People in the Newburgh area are very satisfied with their health club. <br />Fine Tune Health Club.<br />6<br />
  7. 7. FINDINGS- TRAVEL<br />Most people opted to travel less than ten miles, either from home or work, to attend a health club. <br />However, people in the Newburgh area and surrounding area are willing to travel as they are satisfied with their health club. <br />Fine Tune Health Club.<br />7<br />
  8. 8. FINDINGS- IMPORTANT FEATURES DESIRED<br />People would like the following features offered at their health club:<br />Child care services<br />Group exercise classes<br />Fair membership prices<br />Fine Tune Health Club.<br />8<br />
  9. 9. FINDINGS- ECONOMIC FACTORS<br />Wages are a key economic factor for attendance in a health club.<br />Middletown and surrounding areas have a higher annual household salary than Newburgh.<br />Middletown- $56,691 in 2009<br />Newburgh- $37,191 in 2009 <br />Fine Tune Health Club.<br />9<br />
  10. 10. FINDINGS-POPULATION<br />Population is an important factor. An area with a higher population may bring in more members.<br />Middletown population- 54,834 in 2009<br />Newburgh population- 28,173 in 2009 <br />Fine Tune Health Club.<br />10<br />
  11. 11. CONCLUSION<br />Based on the information gathered, it would be economically beneficial to open a health club in Middletown, than in Newburgh. <br />Fine Tune Health Club.<br />11<br />

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