What and When? A Visual Synthesis of Service Design Methods and the phases for Implementing them Mirja Ahvenainen & Mariana Salgado Laurea University of Applied Sciences 2012
Objectives of the Study to define the service design(SD) process and to determine in which phases innovative methods could be used
MethodsInterviews with designers +Info-cards first version + Literature review = design of new cards
Phases in the design process(Moritz’s 2005) Understanding Thinking Generating Filtering Explaining Realizing
WHEN ?Certain methods can be used (adapted) incertain phases.There are certain methods that are ideal forcertain phasesDesigners refer to the phases in different way aspresented in Moritzs model
VocabularyIn the analysis of the current stateIn solving current problems In evaluatingIn framing existing problems In co-creationIn developing the process In prototypingIn data collection In conceptualizationAt the final stageIn mapping of needsIn understandingIn planning
Vaiheiden The info-cards are our own way of making animeäminen on in the wide range of synthesis and navigating methods implemented in our field.subjektiivista (Miettinen 2010, edited description Ahvenainen & Lipp 2011)
Vaiheiden give the opportunity to understand Mapping methods them as a whole.nimeäminen on methods in a flexible way. Using info-cards we map (model Ahvenainen 2011, drawing Ahvenainen & Lipp 2011)subjektiivista
Vaiheiden shared understanding in the design The cards help process inclunding non-designers in the discussion.nimeäminen on tangible artifacts to Info-cards are good communicate on methods.subjektiivista (model Ahvenainen 2011, drawing Ahvenainen & Lipp 2011)
Vaiheidennimeäminen business people and in this way communicate with on Visual representation of the info-cards help tosubjektiivista in design processes. be a facilitator (model Ahvenainen 2011, drawing Ahvenainen & Lipp 2011)
Vaiheidennimeäminen on designers to try out new Info-cards can motivate methods.subjektiivista (Jäppinen 2010, drawing Ahvenainen & Lipp 2011)
Mirja Ahvenainenahvenmi@hotmail.com Mariana Salgadomariana.firstname.lastname@example.org Laurea University of Applied Sciences September 2012
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