design  I n  E motion,  E mpathy and  E ngagement By  Mariana   Salgado Design Thinking  course Laurea University of Appli...
E motional factors were not taken in consideration in design
Nowadays  e motions are brought forward as a source of inspiration
Donald Norman studies how  e motions  play a role in the design of everyday things Picture by LittlePixer
3 ways good design makes you happy Beautiful and functional is good, delight of using a product that is easy and smooth to...
3 ways good design makes you happy Pleasant things work better TED talk 2003, California.  Picture by UggBoy♥UggGirl [ PHO...
3 ways good design makes you happy Fun is important in design  TED talk 2003, California
But understanding  e motions is not easy
We need  e mpathy
E mpathy is to look at people  Extrated from an  IDEO presentation  http://www.ideo.com/
Extrated from an  IDEO presentation  http://www.ideo.com/ from their own perspective
designing for a community and for the individual members of the community
Without  imposing   but  lettting people interpret and use things as they like
We are learning to listen people in interdisciplinary teams
Inspiration and creativity comes from our everyday life and context
Engaging with people and their projects
Understanding design as a  dialogue  within people, objects and emotions.
that needs to be stimulated
and happen in an environment of  trust
fun is important for creativity  TED talk 2008, Tim Brown
kids are great because they do not feel the embarrassment TED talk 2008, Tim Brown
experimentation and playfulness using rules for design solutions TED talk 2008, Tim Brown
Serious play TED talk 2008, Tim Brown
Design thinkers shifted their thinking  from problem to project . Because projects are the vehicles that carry an idea fro...
Design thinking requires bridging the  knowing-doing  gap.
getting into the world to be inspired by people
using prototyping to  learn with our hands
creating stories to  share  our ideas
joining forces with people from other  disciplines.  Tim Brown
embrace the mess optimism openness empathy emotions storytelling prototypes hands-on experimentation trust engagement
Thanks!  [email_address]
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Design in Emotion, Empathy and Engagement

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I have used this presentation in the Design Thinking course that took place for the Service Innovation Design master students, in Laurea University of Applied Sciences, in Lepaväärä 2011.

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Design in Emotion, Empathy and Engagement

  1. 1. design I n E motion, E mpathy and E ngagement By Mariana Salgado Design Thinking course Laurea University of Applied Sciences
  2. 2. E motional factors were not taken in consideration in design
  3. 3. Nowadays e motions are brought forward as a source of inspiration
  4. 4. Donald Norman studies how e motions play a role in the design of everyday things Picture by LittlePixer
  5. 5. 3 ways good design makes you happy Beautiful and functional is good, delight of using a product that is easy and smooth to use. TED talk 2003, California. Picture by svacher
  6. 6. 3 ways good design makes you happy Pleasant things work better TED talk 2003, California. Picture by UggBoy♥UggGirl [ PHOTO : WORLD : SENSE ]
  7. 7. 3 ways good design makes you happy Fun is important in design TED talk 2003, California
  8. 8. But understanding e motions is not easy
  9. 9. We need e mpathy
  10. 10. E mpathy is to look at people Extrated from an IDEO presentation http://www.ideo.com/
  11. 11. Extrated from an IDEO presentation http://www.ideo.com/ from their own perspective
  12. 12. designing for a community and for the individual members of the community
  13. 13. Without imposing but lettting people interpret and use things as they like
  14. 14. We are learning to listen people in interdisciplinary teams
  15. 15. Inspiration and creativity comes from our everyday life and context
  16. 16. Engaging with people and their projects
  17. 17. Understanding design as a dialogue within people, objects and emotions.
  18. 18. that needs to be stimulated
  19. 19. and happen in an environment of trust
  20. 20. fun is important for creativity TED talk 2008, Tim Brown
  21. 21. kids are great because they do not feel the embarrassment TED talk 2008, Tim Brown
  22. 22. experimentation and playfulness using rules for design solutions TED talk 2008, Tim Brown
  23. 23. Serious play TED talk 2008, Tim Brown
  24. 24. Design thinkers shifted their thinking from problem to project . Because projects are the vehicles that carry an idea from concept to reality. Tim Brown
  25. 25. Design thinking requires bridging the knowing-doing gap.
  26. 26. getting into the world to be inspired by people
  27. 27. using prototyping to learn with our hands
  28. 28. creating stories to share our ideas
  29. 29. joining forces with people from other disciplines. Tim Brown
  30. 30. embrace the mess optimism openness empathy emotions storytelling prototypes hands-on experimentation trust engagement
  31. 31. Thanks! [email_address]

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