Design in Emotion, Empathy and Engagement
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Design in Emotion, Empathy and Engagement

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I have used this presentation in the Design Thinking course that took place for the Service Innovation Design master students, in Laurea University of Applied Sciences, in Lepaväärä 2011.

I have used this presentation in the Design Thinking course that took place for the Service Innovation Design master students, in Laurea University of Applied Sciences, in Lepaväärä 2011.

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Design in Emotion, Empathy and Engagement Design in Emotion, Empathy and Engagement Presentation Transcript

  • design I n E motion, E mpathy and E ngagement By Mariana Salgado Design Thinking course Laurea University of Applied Sciences
  • E motional factors were not taken in consideration in design
  • Nowadays e motions are brought forward as a source of inspiration View slide
  • Donald Norman studies how e motions play a role in the design of everyday things Picture by LittlePixer View slide
  • 3 ways good design makes you happy Beautiful and functional is good, delight of using a product that is easy and smooth to use. TED talk 2003, California. Picture by svacher
  • 3 ways good design makes you happy Pleasant things work better TED talk 2003, California. Picture by UggBoy♥UggGirl [ PHOTO : WORLD : SENSE ]
  • 3 ways good design makes you happy Fun is important in design TED talk 2003, California
  • But understanding e motions is not easy
  • We need e mpathy
  • E mpathy is to look at people Extrated from an IDEO presentation http://www.ideo.com/
  • Extrated from an IDEO presentation http://www.ideo.com/ from their own perspective
  • designing for a community and for the individual members of the community
  • Without imposing but lettting people interpret and use things as they like
  • We are learning to listen people in interdisciplinary teams
  • Inspiration and creativity comes from our everyday life and context
  • Engaging with people and their projects
  • Understanding design as a dialogue within people, objects and emotions.
  • that needs to be stimulated
  • and happen in an environment of trust
  • fun is important for creativity TED talk 2008, Tim Brown
  • kids are great because they do not feel the embarrassment TED talk 2008, Tim Brown
  • experimentation and playfulness using rules for design solutions TED talk 2008, Tim Brown
  • Serious play TED talk 2008, Tim Brown
  • Design thinkers shifted their thinking from problem to project . Because projects are the vehicles that carry an idea from concept to reality. Tim Brown
  • Design thinking requires bridging the knowing-doing gap.
  • getting into the world to be inspired by people
  • using prototyping to learn with our hands
  • creating stories to share our ideas
  • joining forces with people from other disciplines. Tim Brown
  • embrace the mess optimism openness empathy emotions storytelling prototypes hands-on experimentation trust engagement
  • Thanks! [email_address]