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Nintendo Research Report

Nintendo Research Report

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  • Cover PageNintendo Co,. Ltd VS The CompetitorsAssessment Event 2Power Point PresentationUnit BSBRES401ATeacher Catherine Craig-DobsonStudentMariana Puscamarianapusca@hotmail.comSeptember 29, 2012
  • BSBRES401A Analyse and Present Research InformationAssessment Event 2 – PowerPoint PresentationHyperlink has been added on the Contents slide. A hyperlink can be a connection from one slide to another slide in the same presentation Select a Heading from the Contents slide by clicking on it and you will automatically be taken to that slide.Contents PageNintendo Co,. Ltd VS The CompetitorsIntroductionHistory Company OverviewProductsObjectiveSource & Research PlanSources UsedResearch PlanBodyMethods of collecting InformationTechnology UsedFindings & ResultsComparing Wii , Xbox 360 & PlayStation 3ConclusionFuture recommendations
  • BSBRES401A Analyse and Present Research InformationAssessment Event 2 – PowerPoint PresentationIntroductionHistoryIn the 1959, Yamauchi's founded a company he initially named “Nintendo Koppai” It was based in Kyoto & the company produced handmade playing cards called Hanafunda 'flower cards‘. (Image below right)Yamauchi's grandson Hiroshi Yamauch who is president of Nintendo, took over in 1959 & secured a deal with Disney to use their characters on playing cards. Since 2002 Nintendo’s President is Satoru Iwata (Image top right)The name Nintendo can be roughly translated from Japanese to English as: “Leave Luck To Heaven”
  • BSBRES401A Analyse and Present Research InformationAssessment Event 2 – PowerPoint PresentationCOMPANY OVERVIEWObjectiveThe objective of this essay is to conduct market research and analysis of the corporate strategy of an organisation. The company, which I have chosen, is Nintendo Co,. Ltd. The key objective is to determine the future potential for Nintendo Co., Ltd. and the gaming industry.The Presentation for Assessment Event 2 will begin with a brief look at Nintendo’s history, their products, and the marketplace, which they compete in. We will look at objectives, strategy's, market plan, search methods, technology and tools used to conduct this research. I will finally offer a conclusion and recommendations to Nintendo Products by Nintendo The Game Boy lineNESSNES Virtual BoyNintendo 64GameCubeGame Boy AdvanceNintendo DSNintendo WiiNintendo DsiNintendo 3DSWii UPicture + PictureThe world’s electronic games industry is dominated by three players:Nintendo, Microsoft and Sony!Company NameNintendo Australia Pty LtdLocation804 Stud RoadScoresby Vic 3179Founded 1994Company NameNintendo Co., Ltd.Location11-1, KamitobaHokotate-cho, Minami-ku, KyotoFounded188
  • BSBRES401A Analyse and Present Research InformationAssessment Event 2 – PowerPoint PresentationSOURCES &RESEARCH PLANSources UsedThe Internet This type of information provided is known as secondary data. This method has become one of the most popular in finding information since there are many search engines available on the Internet as well as websites of the Nintendo company itself and many other sites designed by fans and video game players from around the world. PICTURESurvey/QuestionnaireThis type of data can be collected through observationand by carrying out primary research methods such as questionnaires, telephone interviews and personal interviews. These will be useful as specific information can be extracted from the publicResearch PlanThroughout the report I will:Keep a log and task plan Contact Nintendo If I’ve not have heard from Sales & Marketing team.I will type up the Cover page & a Introduction to my report. I will keep track of all the resources that I have started using and making sure I don’t forget to quote any references. Put together Survey Questions for the publicI plan to use websites like: www.nintendo.com / www.nintendo.com.au / www.nintendo.co.jpwww.gamespot.co.ukwww.nintendoworldreport.comwww.wikipedia.comwww.surveymonkey.comResearch MaterialI will look into reading information about Market Research, the Gaming Industry, Survey samples and how to conduct a Research Report. When I come across pictures & graphs off the Web that relates to Nintendo & its products I will save them in a folder only for the purpose of this assessment.
  • BSBRES401A Analyse and Present Research InformationAssessment Event 2 – PowerPoint PresentationBODYTechnology UsedHome ComputerSocial networking/ Blog sitesNintendo websiteNintendo affiliated websitesSurvey researchE-mailEmailed Nintendo Australia to assist with information gathering for my report.Microsoft OfficeMicrosoft WordMicrosoft PowerPointMicrosoft OneNoteEver note – Clipping and saving Online InformationUSB DeviceThis was connected to the Computer from the very beginning and all work that was conducted would automatically save every 5 minutes as I had scheduled this up. I would also automatically save my document to the Cloud using “Drop Box” once I completed a section of the report for extra security. The cloud is very handy as I can access my documents from any location and any PC if neededMethods of Collecting InformationThroughout the report, I kept a log and task plan to refer to. This allowed me to monitor how far I was in the completion of different tasks and also how much time I had left in completing it. It was especially useful as I could see how much work I had to still do and catch up on, in order to be on schedule.Microsoft OfficeI started producing using Microsoft One Note an “Information Gathering section” to analyse and keep track of the sources that I have used. Microsoft Word was used in the final draft and Microsoft Power Point will be used for the presentation of this report. SurveyTo conduct my Survey/Questionnaire I used the website Surveymonkey.com which was very straight forward and helped with providing some question samples relating to your topic. I also began reading the theory behind market research and the gaming industry online and how to conduct a research report.
  • BSBRES401A Analyse and Present Research InformationAssessment Event 2 – PowerPoint PresentationFINDINGS & RESULTSNintendo is a great well known company with excellent qualities but they need to compete in a very fast technology advancement business. The Wii does not have the DVD player feature like Xbox and PlayStation 3 which both have a Blue Ray player & the Nintendo Wii has the lowest quality video output graphics card of the actual consoles. They have to develop a new overall cost leadership to find a formula that allows them to create a better video and sound technology without affecting their price. Nintendo Wii is not the favorite console for the adult portion of the market and this needs to change. The overall conclusion found from conducting the survey is the results show that majority of consumers expect or would like Nintendo to deliver high realistic graphics for the games it produces as well as a wide variety of games to choose from, including “ mature action” games. It also shows that most people use the Internet as their main source of news. This points out that the majority of advertisements Nintendo commits to should go on sites such as Facebook, Twitter, and YouTube.Furthermore, Nintendo priced out their biggest competitors with a lower console price of $250.The company must now focus on market research on how to satisfy all these different customer groups with one new console while remaining at a reasonable price and listening to the publics wants. The company, unlike most of its competitors, focuses more on the casual gamers, who are attracted by the simplicity and family orientation of the Nintendo brand.In Australia to date Wii has sold approximately 1 million units, the Nintendo DS has sold over 150 million and the Nintendo 3DS 200,000 in its first 37 weeks.
  • BSBRES401A Analyse and Present Research InformationAssessment Event 2 – PowerPoint PresentationNintendo Co., LtdVS The CompetitorsXBOX 360Designed for “ Hardcore Gamers”Wireless controller and headset 120GB hard drive Online service Ability to download games, music, movies, media & instant messagingPriced around $500-$600PSP3Designed for “ Hardcore Gamers”20GB or a 60GB hard driveBuilt in Blu-ray DVD player Impressive GraphicsMini-USB port Online serviceSeven Wireless Controllers can be used at one timePriced around $400-$500
  • BSBRES401A Analyse and Present Research InformationAssessment Event 2 – PowerPoint PresentationCONCLUSIONThe growing competition in the video games industry encourages Nintendo to improve their products and expand their target group. To capture the hardcore gamer market that Nintendo’s competitors already have that enjoy online games such as; Halo, Modern warfare or Call of Duty would greatly expand Nintendo’s gaming market. Nintendo will need to advance their technological hardware to their competitor’s standards or beyond. Nintendo must shift towards a transforming its main console into a complete home entertainment system to keep ahead of Microsoft and Sony.Nintendo must continue pressing forward with innovative technology and game concepts. The company faces a great deal of competition, but also has many options to help maintain its current competitive advantage. Technology is a huge and ever changing part of our everyday life, and crucial to keep up to date with the latest technological tools and resources necessary to keep a businesses profits and reputation highTo conclude, Nintendo is not all about gaming. Nintendo has many fine qualities one that needs to be mentioned is its donations to good causes, which half the population are not aware of. Nintendo of Australia and Nintendo of Europe's UK branch has been working with the Starlight Children's Foundation, a nonprofit organisation that provides support for seriously ill children undergoing treatment and their families. The world need to know how Nintendo bring s smiles to everyone that they touch.
  • BSBRES401A Analyse and Present Research InformationAssessment Event 2 – PowerPoint PresentationFuture RecommendationsTo maintain the competitive advantage created by the Wii console, Nintendo must consider many possible courses of action to find new competitive advantages. I have listed a few recommendations that I believe Nintendo should consider looking into the following –1. Having gained the trust of families and parents with decades of relatively nonviolent, fun games, Nintendo now has the opportunity to move into educational learning, home media entertainment and mobiles. Educational programs could be aimed at many ages, from simple spelling and math games to virtual driving lessons for sixteen year olds. 2. Nintendo has huge potential to provide social networking on the Wii and design a home media system if they offer the right functionalities and meet design expectations of modern living room entertainment devices. 3. They should consider tapping into the mobile Smartphone industry and design simple, puzzle type games for Facebook and mobile devices. This would align with the company’s current focus on simple games for non gamers and may open the brand to a new market, given the popularity of Smartphones. 4. The final recommendation that Nintendo should consider is to have yearly events and tour days throughout each state. The events and tours should include demonstration units and sales brochures informing people about the benefits and different features associated with Nintendo products. Owners of Nintendo products and fans should be advised to attend and provide input on the benefits of owning Nintendo products and participate in assisting new comers with game play showing them how much fun you can have and how Nintendo can get you from a couch potato to fitness fanatic in your own home

Transcript

  • 1. Nintendo Co., Ltd VS The Competitors DATE 28 SEPTEMBER 2012 ASSESSMENT EVENT 2 POWERPOINT PRESENTATION UNIT BSBRES401A TEACHER CATHERINE CRAIG-DOBSON STUDENT MARIANA PUSCA marianapusca@hotmail.com BSBRES401AAnalyse and Present Research Information Mariana Pusca
  • 2. CONTENTS PAGE 1. INTRODUCTION 3. CONCLUSION – HISTORY – COMPANY OVERVIEW 1. PRODUCTS 2. OBJECTIVE – SOURCE & RESEARCH PLAN 1. SOURCES USED 2. RESEARCH PLAN 2. BODY – METHODS OF COLLECTING INFORMATION 4. FUTURE RECOMMENDATION – TECHNOLOGY USED & METHOD – FINDINGS – FINDINGS & RESULTS – COMPARING W II , XBOX 360 & PLAYSTATION 3 BSBRES401AAnalyse and Present Research Information Mariana Pusca
  • 3. INTRODUCTION HISTORY In the 1959, Yamauchi‘ s founded a company he initially named “Nintendo Koppai” It was based in Kyoto & the company produced handmade playing cards called Hanafunda flower cards‘. (Image below right) Yamauchis grandson Hiroshi Yamauch who is president ofNintendo, took over in 1959 & secured a deal with Disney to use theircharacters on playing cards. Since 2002 Nintendo’s President is Satoru Iwata (Image top right) The name Nintendo can be roughly translated from Japanese to English as: “Leave Luck To Heaven” BSBRES401A Analyse and Present Research Information Mariana Pusca
  • 4. Company Overview Products by Nintendo Objective The Game Boy line The objective of this essay is to conduct market research and analysis of the NES corporate strategy of an organisation. SNES The company, which I have chosen, is Nintendo Co,. Ltd. The key objective is to Virtual Boy determine the future potential for Nintendo Co., Ltd. and the gaming industry. Nintendo 64 GameCube The Presentation for Assessment Event 2 will begin with a brief look at Nintendo’s history, their products, and the marketplace, which they compete in. We will Game Boy Advance look at objectives, strategys, market plan, search methods, technology and tools Nintendo DS used to conduct this research. I will finally offer a conclusion and Nintendo Wii recommendations to Nintendo Nintendo Dsi Nintendo 3DS Wii UCompany Name Company NameNintendo Australia Pty Ltd Nintendo Co., Ltd.Location Location804 Stud Road 11-1, Kamitoba Hokotate-cho,Scoresby Vic 3179 Minami-ku, KyotoFounded Founded1994 The world’s electronic games industry is dominated by three players: 1889 Nintendo, Microsoft and Sony! BSBRES401A Analyse and Present Research Information Mariana Pusca
  • 5. Sources & Research Plan Sources Used Research Plan Throughout the report I will: • Keep a log and task planThe Internet • Contact Nintendo If I’ve not have heard from Sales & Marketing team.This type of information provided is known as secondary data. • I will type up the Cover page & a Introduction to my report.This method has become one of the most popular in finding • I will keep track of all the resources that I have started using and makinginformation since there are many search engines available on sure I don’t forget to quote any references.the Internet as well as websites of the Nintendo company itself • Put together Survey Questions for the publicand many other sites designed by fans and video game playersfrom around the world. I plan to use websites like: • www.nintendo.com / www.nintendo.com.au / www.nintendo.co.jp • www.gamespot.co.uk • www.nintendoworldreport.com • www.wikipedia.com • www.surveymonkey.comSurvey/Questionnaire Research MaterialThis type of data can be collected through observationand by carrying out primary research methods such as I will look into reading information about Market Research, the Gamingquestionnaires, telephone interviews and personal interviews. Industry, Survey samples and how to conduct a Research Report.These will be useful as specific information can be extracted When I come across pictures & graphs off the Web that relates to Nintendo &from the public. its products I will save them in a folder only for the purpose of this assessment. BSBRES401A Mariana Pusca Analyse and Present Research Information
  • 6. Body Technology Used Method of Collecting Data Home Computer Throughout the report, I kept a log and task plan to refer to using Social networking/ Blog sites Evernote a third party program similar to notepad that you can Nintendo website download online from Google . This allowed me to monitor how far I Nintendo affiliated websites was in the completion of different tasks and also how much time I had Survey research left in completing it. It was especially useful as I could see how much work I had to still do and catch up on, in order to be on schedule. E-mail Emailed using Webmail Nintendo Australia Microsoft Office & Third Party Tools and the Survey to family & friends I started producing using Microsoft One Note an “Information Gathering section” to analyse and keep track of the sources that I have Microsoft Office used and clipped any pages from the web which I could view offline Microsoft Word with Evernote. Microsoft Word was used in the final draft and Microsoft PowerPoint Microsoft Power Point will be used for the presentation of this report. Microsoft OneNote Ever note – Clipping and saving Online Information Survey To conduct my Survey/Questionnaire I used the website USB Device Surveymonkey.com which was very straight forward and helped with This was connected to the Computer from the very beginning providing some question samples relating to your topic. I also beganand all work that was conducted would automatically save every reading the theory behind market research and the gaming industry 5 minutes as I had scheduled this up. I would also automatically online and how to conduct a research report. save my document to the Cloud using “Drop Box” once Icompleted a section of the report for extra security. The cloud is very handy as I can access my documents from any location and any PC if needed. BSBRES401A Analyse and Present Research Information Mariana Pusca
  • 7. Findings & Results Nintendo is a great well known company with excellent qualities but they need to compete in a very fast technology advancementbusiness. The Wii does not have the DVD player feature like Xbox and PlayStation 3 which both have a Blue Ray player & the NintendoWii has the lowest quality video output graphics card of the actual consoles. They have to develop a new overall cost leadership to find a formula that allows them to create a better video and sound technology without affecting their price. Nintendo Wii is not the favorite console for the adult portion of the market and this needs to change.The overall conclusion found from conducting the survey is the results show that majority of consumers expect or would like Nintendo to deliver high realistic graphics for the games it produces as well as a wide variety of games to choose from, including “ mature action”games. It also shows that most people use the Internet as their main source of news. This points out that the majority of advertisements Nintendo commits to should go on sites such as Facebook, Twitter, and YouTube. Furthermore, Nintendo priced out their biggest competitors with a lower console price of $250. The company, unlike most of its competitors, focuses more on the casual gamers, who are attracted by the simplicity and family orientation of the Nintendo brand. In Australia to date Wii has sold approximately 1 million units, the Nintendo DS has sold over 150 million and the Nintendo 3DS 200,000 in its first 37 weeks. BSBRES401A Analyse and Present Research Information Mariana Pusca
  • 8. Nintendo Co., Ltd VS The Competitors XBOX 360 − Designed for “ Hardcore Gamers” Nintendo WII − Wireless controller and headset – Nintendo Wii is designed for children who are just − 120GB hard drive beginning to enter the world of gaming, family game night, fitness needs and social gatherings − Online wireless gaming − Ability to download games, music, movies, media – Supports The Starlight Foundation and hospitals by & instant messaging donating the console − Priced around $500-$600 – Non impressive graphics like its competitors – No memory hard drive installed PSP3 – Easily cracked by installing software which then plays DVD – Designed for “ Hardcore Gamers” otherwise would not play DVD – Easy to use as the Wii menu is a lot like TV channels – 20GB or a 60GB hard drive – Priced around $250 - $300 and comes as a bundle pack – Built in Blu-ray DVD player with Wii remote, a Nunchuk, Motionplus, Sensor bar and – Impressive Graphics the popular Wii Sports & Wii Sports Resort games free. – Mini-USB port – Online wireless gaming – Seven Wireless Controllers can be used at one time – Priced around $400-$500 BSBRES401AAnalyse and Present Research Information Mariana Pusca
  • 9. CONCLUSION The growing competition in the video games industry encourages Nintendo to improve their products and expand their target group. To capture the hardcore gamer market that Nintendo’s competitors already have that enjoy online games such as; Halo, Modern warfare or Call of Duty would greatly expand Nintendo’s gaming market. Nintendo will need to advance their technological hardware to their competitor’s standards or beyond. Nintendo must shift towards a transforming its main console into a complete home entertainment system to keep ahead of Microsoft and Sony. Nintendo must continue pressing forward with innovative technology and game concepts. The company faces a great deal of competition, but also has many options to help maintain its current competitive advantage. Technology is a huge and ever changing part of our everyday life, and crucial to keep up to date with the latest technological tools and resources necessary to keep a businesses profits and reputation high To conclude, Nintendo is not all about gaming. Nintendo has many fine qualities one that needs to be mentioned is its donations to good causes, which half the population are not aware of. Nintendo of Australia and Nintendo of Europes UK branch has been working with the Starlight Childrens Foundation, a nonprofit organisation that provides support for seriously ill children undergoing treatment and their families. The world need to know how Nintendo bring s smiles to everyone that they touch. BSBRES401A Mariana PuscaAnalyse and Present Research Information
  • 10. F UTURE R ECOMMENDATIONS 1. Having gained the trust of families and parents with decades of relatively nonviolent, fun games, Nintendo now has the opportunity to move into educational learning, home media entertainment and mobiles. Educational programs could be aimed at many ages, from simple spelling and math games to virtual driving lessons To maintain the competitive advantage created by for sixteen year olds. the Wii console, Nintendo must consider many possible courses of action to find new competitive 2. Nintendo has huge potential to provide social networking on the Wii and design a advantages. I have listed a few recommendations home media system if they offer the right functionalities and meet designthat I believe Nintendo should consider looking into expectations of modern living room entertainment devices. the following 3. They should consider tapping into the mobile Smartphone industry and design simple, puzzle type games for Facebook and mobile devices. This would align with the company’s current focus on simple games for non gamers and may open the brand to a new market, given the popularity of Smartphones. 4. The final recommendation that Nintendo should consider is to have yearly events and tour days throughout each state. The events and tours should include demonstration units and sales brochures informing people about the benefits and different features associated with Nintendo products. Owners of Nintendo products and fans should be advised to attend and provide input on the benefits of owning Nintendo products and participate in assisting new comers with game play showing them how much fun you can have and how Nintendo can get you from a couch potato to fitness fanatic in your own home. BSBRES401A Analyse and Present Research Information Mariana Pusca