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Mariana Ferrari Services

Mariana Ferrari Services



Innovation, marketing and fun writing services

Innovation, marketing and fun writing services



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    Mariana Ferrari Services Mariana Ferrari Services Presentation Transcript

    • Mariana Ferrari Innovation + marketing + fun writing services
    • i innovate
    • What I do How I do it Why I do it like that in…
    • What i do
    • Asses the innovation capacity of companies Co-create innovation with my clients Provide innovation intelligence on emerging trends Give taylor made lectures and key-note speeches Write reports, white papers, books, content for intranets and articles on innovation Teach entrepreneurs innovative marketing i…
      • innovation mri
      • innovation architecture
      • innovation intelligence
      • innovation talk
      • innovation writing
      • innovative marketing
    • innovation mri® would you like to know what is your organization’s capacity to innovate?
    • employees’ talent organizational behavior innovation practices innovation mri® measures:
    • innovation architecture® a workshop to co-create innovation and make it happen
    • i ssues i nspiration i magination i dentification i mplementation taps on… from concept creation to implementation innovation architecture®
    • innovation talk an expert, external voice on innovation C onferences i n-company presentations i nnovation advice
    • innovation intelligence © Reports that client’s love: brief, intelligent, coherent, based on observing trends, connecting, analyzing and forecasting.
    • outputs… innovation intelligence © i n-depth reports c onferences i n-company presentations
    • innovation writing Articles, books, intranets, white-papers
    • innovative marketing Workshop for entrepreneurs, independent professionals and small businesses M arketing from ground zero, for non-marketers M arketing with ZERO budget
    • How i do it?
    • innovation mri® Brain preferences test Statistical regressions Comparative analysis
    • innovation architecture® Appreciative inquiry Drawing Photography Collective intelligence Project management Follow-up
    • innovation talk In-depth research and information Data
    • innovation intelligence® Qualitative research Desktop research Network research Observation
    • innovation writing On demand and ad-hoc
    • innovative marketing Marketing principles Marketing communication’s guidelines Creative marketing Interactive marketing Public Relations
    • Why i do it like that?
    • innovation mri® innovation capacity assessments In-depth research with Prof. Ramamoorthy determined which factors make a company more innovative than other
      • April 15, 2009 – BBVA innovation centre
      • 58 people
      • 742 ideas to make Madrid an “Ideal City”
      • 6 minutes
      • 12,79 ideas per person
      • 2,13 ideas person/minute
      • Conclusion:
      • No other technique is so efficient in getting quantity and quality of ideas
      innovation architecture The combination of three methodologies made this the most efficient tool in obtaining quantity and quality of innovative concepts. The methodology covers from concept creation to market implementation.
    • Buyers Central Cuenta F Eternity 2.0 Sun These are some of the wining projects I help develop through analyzing trends and data in a different way. innovation intelligence © € The value of these ideas was estimated by clients in
    • innovative marketing Over 1,000 professionals trained 99% students said they liked it very much 100% rated it 9 out of 10 100% said they would definitively recommend it
    • Mariana Ferrari
      • 15+ years of international experience in large multinationals on marketing and innovation
      • Guest author of “The Future of Innovation”
      • Author of “Bitchy Corporate Life”
      • Speaker at national and international conferences
      • Certified Innovation Expert by the UE
      • Named among the top 200 most innovative minds in the world – 2008 – The Future of Innovation ORG
      • Director J. Walter Thompson
      • Regional Coordinator Philip Morris Co. Latin America (1994- 2002)
      • Director Young & Rubicam Brands, Spain (2002-2004)
      • Chairman Marketing Officer ING – Spain (2005-2006)
      • CEO PROCESOi - (2006 – 2010)
      • Professor at Esic Marketing School
      • Three EFI awards on Excellence in marketing (Argentina- 2000)
      • Two EFI awards on Marketing intelligence (Spain 2005)
    • contact me mariana@marianaferrari.net www.marianaferrari.net