Mariana martinezfinal

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Mariana martinezfinal

  1. 1. Mariana Martinez Professor Klinkowstein! Selected Business Article:! ! “The design firms pioneering space suit fashion” ! http://www.bbc.co.uk/news/business-23947790!
  2. 2. Mariana Martinez Mariana Martinez Professor Klinkowstein! Professor Klinkowstein   Russian man owns space suit company   u      Humble beginnings challenge success   u      Innovative design brings fame u   
  3. 3. Mariana Martinez Professor Klinkowstein!   Mr. Southern shows off suit to NASA  
  4. 4. Mariana Martinez Professor Klinkowstein! Personal  Ethnographic  Research   •  Marke4ng  students  analyzed  products   •  Each  student  wrote  down  par4cular  details  of  product   •  They  no4ced  what  aspects  made  each  product  different          
  5. 5. Mariana Martinez Professor Klinkowstein!       •  Jennifer  analyzed  restaurant   cup   •  No4ced  how  font  adds  to   character  of  restaurant   •  Neutral  colors  suggest  laid   back  environment  
  6. 6. Mariana Martinez Professor Klinkowstein!       • Arielle  connected  the  graphic   with  the  product   • Product  4es  history  with   quality   • Picture  makes  product  stand   out  
  7. 7. Mariana Martinez Professor Klinkowstein!       •  Viena  analyzes  possible  logos   for  business   •  No4ces  different  colors  affect   company  image   •  U4lized  Photoshop  to   experiment  with  image  
  8. 8. Mariana Martinez Professor Klinkowstein!   •  Entrepreneurs  started  a  video   company   •  Men4oned  that  compe44on  is  biggest   challenge   •  Looked  for  ways  to  stand  out  
  9. 9. Mariana Martinez Professor Klinkowstein! Part  B  
  10. 10. Mariana Martinez Professor Klinkowstein! Lines!    
  11. 11. Mariana Martinez Professor Klinkowstein! Arcs      
  12. 12. Mariana Martinez Professor Klinkowstein!   Grid  
  13. 13. Mariana Martinez     Professor Klinkowstein! Irregular  Shapes    
  14. 14. Mariana Martinez     Professor Klinkowstein!   Monochromes  
  15. 15. Mariana Martinez Professor Klinkowstein!   Black  and  White      
  16. 16. Mariana Martinez Professor Klinkowstein!   Bright  Colors      
  17. 17. Mariana Martinez Professor Klinkowstein!   Dark  C  olors      

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