Mariana martinez

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Mariana martinez

  1. 1. Mariana Martinez Professor Klinkowstein Selected Business Article:   “The design firms pioneering space suit fashion”   http://www.bbc.co.uk/news/business-23947790  
  2. 2. Mariana Martinez Professor Klinkowstein   Russian man owns space suit company   u    Humble beginnings challenge success   u        Innovative design brings fame u     
  3. 3. Mariana Martinez Professor Klinkowstein   Mr. Southern shows off suit to NASA  
  4. 4. Mariana Martinez Professor Klinkowstein Personal  Ethnographic  Research   •  Marke4ng  students  analyzed  products     •  Each  student  wrote  down  each  detail  of  product     •  Asked  them  how  their  observa4ons  helps  them  learn          
  5. 5. Mariana Martinez Professor Klinkowstein      
  6. 6.   •  Entrepreneurs  started  a  video   company     •  Men4oned  that  compe44on  is  biggest   challenge     •  Looked  for  ways  to  stand  out  
  7. 7. Mariana Martinez Professor Klinkowstein Part  B  
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