Mariana Martinez
Professor Klinkowstein

Selected Business Article:

“The design firms
pioneering space suit
fashion”
http...
Mariana Martinez
Professor Klinkowstein







Russian man owns space suit company
Humble beginnings challenge success
...
Mariana Martinez
Professor Klinkowstein

Mr. Southern shows off suit to NASA
Mariana Martinez
Professor Klinkowstein

Personal Ethnographic Research

• Marketing students analyzed products
• Each stu...
Mariana Martinez
Professor Klinkowstein
• Entrepreneurs started a video
company
• Mentioned that competition is biggest
challenge
• Looked for ways to stand out
Mariana Martinez
Professor Klinkowstein

Part B
Mariana martinez
Mariana martinez
Mariana martinez
Mariana martinez
Mariana martinez
Mariana martinez
Mariana martinez
Mariana martinez
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Mariana martinez

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Transcript of "Mariana martinez"

  1. 1. Mariana Martinez Professor Klinkowstein Selected Business Article: “The design firms pioneering space suit fashion” http://www.bbc.co.uk/news/business-23947790
  2. 2. Mariana Martinez Professor Klinkowstein    Russian man owns space suit company Humble beginnings challenge success Innovative design brings fame
  3. 3. Mariana Martinez Professor Klinkowstein Mr. Southern shows off suit to NASA
  4. 4. Mariana Martinez Professor Klinkowstein Personal Ethnographic Research • Marketing students analyzed products • Each student wrote down each detail of product • Asked them how their observations helps them learn
  5. 5. Mariana Martinez Professor Klinkowstein
  6. 6. • Entrepreneurs started a video company • Mentioned that competition is biggest challenge • Looked for ways to stand out
  7. 7. Mariana Martinez Professor Klinkowstein Part B
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