Final Presentation

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Final Presentation

  1. 1. Mariana Martinez Professor Klinkowstein Selected Business Article: “The design firms pioneering space suit fashion”
  2. 2. Mariana Martinez Professor Klinkowstein -Russian man owns space suit company -Humble beginnings challenge success -Innovative design brings fame
  3. 3. Mariana Martinez Professor Klinkowstein Mr. Southern shows off suit to NASA
  4. 4. Mariana Martinez Professor Klinkowstein Personal Ethnographic Research -Marketing students analyzed products -Each student wrote down particular details of product -They noticed what aspects made each product different
  5. 5. Mariana Martinez Professor Klinkowstein -Jennifer analyzed restaurant cup -Noticed how font adds to character of restaurant -Neutral colors suggest laid back environment
  6. 6. Mariana Martinez Professor Klinkowstein Interview With Jennifer Q: Do you know what type of business you want to start? A: Yes, I want to open my own restaurant Q: What types of hardships do you think you will face through this process? A: The biggest challenge is standing out from the crowd and being different from all the other restaurants
  7. 7. Mariana Martinez Professor Klinkowstein Interview With Jennifer cont. Q: How do you plan to achieve this? A: I’m not sure yet, I know that every detail counts and I hope in the future I will be able to know how to stand out.
  8. 8. Mariana Martinez Professor Klinkowstein -Arielle connected the graphic with the product -Product ties history with quality -Picture makes product stand out
  9. 9. Mariana Martinez Professor Klinkowstein Interview With Arrielle Q: What type of business do you want to open? A: I want to start my own fashion line Q: What challenges do you think you might come across? A: I think being unique from other fashion lines, and getting my name out there.
  10. 10. Mariana Martinez Professor Klinkowstein Interview With Arrielle Cont. Q: How do you think you will overcome this challenge? A: By continuing to learn more about design and thinking of what types of clothing people want most.
  11. 11. Mariana Martinez Professor Klinkowstein Conclusion 1.The people interviewed were unsure of how to stand out among other businesses 2.A challenge with entrepreneurship is being unique
  12. 12. Mariana Martinez Professor Klinkowstein
  13. 13. Mariana Martinez Professor Klinkowstein Arch
  14. 14. Mariana Martinez Professor Klinkowstein Black And White
  15. 15. Mariana Martinez Professor Klinkowstein Bright
  16. 16. Mariana Martinez Professor Klinkowstein Monochrome
  17. 17. Mariana Martinez Professor Klinkowstein Dark
  18. 18. Mariana Martinez Professor Klinkowstein Diagonals
  19. 19. Mariana Martinez Professor Klinkowstein
  20. 20. Mariana Martinez Professor Klinkowstein Using robotic arms the iCloset stores clothing electronically. Inserting the garments captures a picture and each clothing can be accessed through the screen and dispensed when necessary.
  21. 21. Mariana Martinez Professor Klinkowstein
  22. 22. Comfort
  23. 23. Straight Forward
  24. 24. Modern
  25. 25. Robotic
  26. 26. Time saving
  27. 27. Mariana Martinez Professor Klinkowstein Tag Line
  28. 28. Mariana Martinez Professor Klinkowstein 1.Works like a dream -Ambien 2. Do more – American Express 3. Life's Messy! Clean it up -Bissel
  29. 29. Mariana Martinez Professor Klinkowstein

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