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Final Presentation Final Presentation Presentation Transcript

  • Mariana Martinez Professor Klinkowstein Selected Business Article: “The design firms pioneering space suit fashion”
  • Mariana Martinez Professor Klinkowstein -Russian man owns space suit company -Humble beginnings challenge success -Innovative design brings fame
  • Mariana Martinez Professor Klinkowstein Mr. Southern shows off suit to NASA
  • Mariana Martinez Professor Klinkowstein Personal Ethnographic Research -Marketing students analyzed products -Each student wrote down particular details of product -They noticed what aspects made each product different
  • Mariana Martinez Professor Klinkowstein -Jennifer analyzed restaurant cup -Noticed how font adds to character of restaurant -Neutral colors suggest laid back environment
  • Mariana Martinez Professor Klinkowstein Interview With Jennifer Q: Do you know what type of business you want to start? A: Yes, I want to open my own restaurant Q: What types of hardships do you think you will face through this process? A: The biggest challenge is standing out from the crowd and being different from all the other restaurants
  • Mariana Martinez Professor Klinkowstein Interview With Jennifer cont. Q: How do you plan to achieve this? A: I’m not sure yet, I know that every detail counts and I hope in the future I will be able to know how to stand out.
  • Mariana Martinez Professor Klinkowstein -Arielle connected the graphic with the product -Product ties history with quality -Picture makes product stand out
  • Mariana Martinez Professor Klinkowstein Interview With Arrielle Q: What type of business do you want to open? A: I want to start my own fashion line Q: What challenges do you think you might come across? A: I think being unique from other fashion lines, and getting my name out there.
  • Mariana Martinez Professor Klinkowstein Interview With Arrielle Cont. Q: How do you think you will overcome this challenge? A: By continuing to learn more about design and thinking of what types of clothing people want most.
  • Mariana Martinez Professor Klinkowstein Conclusion 1.The people interviewed were unsure of how to stand out among other businesses 2.A challenge with entrepreneurship is being unique
  • Mariana Martinez Professor Klinkowstein
  • Mariana Martinez Professor Klinkowstein Arch
  • Mariana Martinez Professor Klinkowstein Black And White
  • Mariana Martinez Professor Klinkowstein Bright
  • Mariana Martinez Professor Klinkowstein Monochrome
  • Mariana Martinez Professor Klinkowstein Dark
  • Mariana Martinez Professor Klinkowstein Diagonals
  • Mariana Martinez Professor Klinkowstein
  • Mariana Martinez Professor Klinkowstein Using robotic arms the iCloset stores clothing electronically. Inserting the garments captures a picture and each clothing can be accessed through the screen and dispensed when necessary.
  • Mariana Martinez Professor Klinkowstein
  • Comfort
  • Straight Forward
  • Modern
  • Robotic
  • Time saving
  • Mariana Martinez Professor Klinkowstein Tag Line
  • Mariana Martinez Professor Klinkowstein 1.Works like a dream -Ambien 2. Do more – American Express 3. Life's Messy! Clean it up -Bissel
  • Mariana Martinez Professor Klinkowstein