0
Selected Business Article:

“The design firms
pioneering space
suit fashion”
http://www.bbc.co.uk/news/business-23947790
Mariana Martinez

Professor Klinkowstein

-Russian man owns space
suit company
-Humble beginnings
challenge success
-Innov...
Mariana Martinez

Professor Klinkowstein

Mr. Southern shows off suit to NASA
Mariana Martinez

Professor Klinkowstein

Ethnographic Research
-Marketing students analyzed products
-Each student wrote ...
Mariana Martinez

-Jennifer analyzed
restaurant cup
-Noticed how font
adds to character
of restaurant
-Neutral colors
sugg...
Mariana Martinez

Professor Klinkowstein

Interview With Jennifer
Q: What type of business you want to start?
A: My own re...
Mariana Martinez

Professor Klinkowstein

Interview With Jennifer cont.
Q: How do you plan to achieve this?
A: I’m not sur...
Mariana Martinez

-Arielle connected the
graphic with the
product
-Product ties history
with quality
-Picture makes produc...
Mariana Martinez

Professor Klinkowstein

Interview With Arrielle
Q: What type of business do you want to
open?
A: My own ...
Mariana Martinez

Professor Klinkowstein

Interview With Arrielle Cont.
Q: How do you think you will overcome this
challen...
Mariana Martinez

Professor Klinkowstein

Conclusion
1. The people interviewed were unsure of how to
stand out among other...
Mariana Martinez

Professor Klinkowstein
Mariana Martinez

Arch

Professor Klinkowstein
Mariana Martinez

Professor Klinkowstein

Black And White
Mariana Martinez

Professor Klinkowstein

Monochrome
Mariana Martinez

Dark

Professor Klinkowstein
Mariana Martinez

Diagonals

Professor Klinkowstein
Mariana Martinez

Professor Klinkowstein
Mariana Martinez

Professor Klinkowstein

Using robotic arms the iCloset stores
clothing electronically. Inserting the
gar...
Mariana Martinez

Professor Klinkowstein
Mariana Martinez

Comfort

Professor Klinkowstein
Mariana Martinez

Professor Klinkowstein

Straight Forward
Mariana Martinez

Modern

Professor Klinkowstein
Mariana Martinez

Robotic

Professor Klinkowstein
Mariana Martinez

Professor Klinkowstein

Time saving
Mariana Martinez

Professor Klinkowstein
Mariana Martinez

Professor Klinkowstein

1.Works like a dream -Ambien
2. Do more – American Express
3. Life's Messy! Clea...
Mariana Martinez

Professor Klinkowstein
Mariana Martinez

Professor Klinkowstein

Thank You
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Final Project

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Transcript of "Final Project "

  1. 1. Selected Business Article: “The design firms pioneering space suit fashion” http://www.bbc.co.uk/news/business-23947790
  2. 2. Mariana Martinez Professor Klinkowstein -Russian man owns space suit company -Humble beginnings challenge success -Innovative design brings fame
  3. 3. Mariana Martinez Professor Klinkowstein Mr. Southern shows off suit to NASA
  4. 4. Mariana Martinez Professor Klinkowstein Ethnographic Research -Marketing students analyzed products -Each student wrote down particular details of product -They noticed what aspects made each product different
  5. 5. Mariana Martinez -Jennifer analyzed restaurant cup -Noticed how font adds to character of restaurant -Neutral colors suggest laid back environment Professor Klinkowstein
  6. 6. Mariana Martinez Professor Klinkowstein Interview With Jennifer Q: What type of business you want to start? A: My own restaurant Q: What types of hardships do you think you will face through this process? A: The biggest challenge is standing out from the crowd and being different from all the other restaurants
  7. 7. Mariana Martinez Professor Klinkowstein Interview With Jennifer cont. Q: How do you plan to achieve this? A: I’m not sure yet, I know that every detail counts and I hope in the future I will be able to know how to stand out.
  8. 8. Mariana Martinez -Arielle connected the graphic with the product -Product ties history with quality -Picture makes product stand out Professor Klinkowstein
  9. 9. Mariana Martinez Professor Klinkowstein Interview With Arrielle Q: What type of business do you want to open? A: My own fashion line Q: What challenges do you think you might come across? A: I think being unique from other fashion lines, and getting my name out
  10. 10. Mariana Martinez Professor Klinkowstein Interview With Arrielle Cont. Q: How do you think you will overcome this challenge? A: By continuing to learn more about design and thinking of what types of clothing people want most.
  11. 11. Mariana Martinez Professor Klinkowstein Conclusion 1. The people interviewed were unsure of how to stand out among other businesses 2. A challenge with entrepreneurship is being unique 3. One way to over come this is by reflecting how your life can be better and implementing that problem into a business
  12. 12. Mariana Martinez Professor Klinkowstein
  13. 13. Mariana Martinez Arch Professor Klinkowstein
  14. 14. Mariana Martinez Professor Klinkowstein Black And White
  15. 15. Mariana Martinez Professor Klinkowstein Monochrome
  16. 16. Mariana Martinez Dark Professor Klinkowstein
  17. 17. Mariana Martinez Diagonals Professor Klinkowstein
  18. 18. Mariana Martinez Professor Klinkowstein
  19. 19. Mariana Martinez Professor Klinkowstein Using robotic arms the iCloset stores clothing electronically. Inserting the garments captures a picture and each clothing can be accessed through the screen and dispensed when necessary.
  20. 20. Mariana Martinez Professor Klinkowstein
  21. 21. Mariana Martinez Comfort Professor Klinkowstein
  22. 22. Mariana Martinez Professor Klinkowstein Straight Forward
  23. 23. Mariana Martinez Modern Professor Klinkowstein
  24. 24. Mariana Martinez Robotic Professor Klinkowstein
  25. 25. Mariana Martinez Professor Klinkowstein Time saving
  26. 26. Mariana Martinez Professor Klinkowstein
  27. 27. Mariana Martinez Professor Klinkowstein 1.Works like a dream -Ambien 2. Do more – American Express 3. Life's Messy! Clean it up -Bissel
  28. 28. Mariana Martinez Professor Klinkowstein
  29. 29. Mariana Martinez Professor Klinkowstein Thank You
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