Developing integratedengagement calendars     @MariamCook
1. Develop           5. Measure                                      engagement            and refine                     ...
Market                                                            Brand                         (PESTLE*)     Business /  ...
Make-upPoetry                   Education          1. What’s an          engagement          theme? E.g.                  ...
1. Develop           5. Measure                                      engagement            and refine                     ...
ASK                BORROW FROM OTHER                  HOST EVENT STALL CUSTOMERS                 INDUSTRIES               ...
1. Develop           5. Measure                                      engagement            and refine                     ...
Ideas Channels  (e.g. PR, Facebook, Pinterest,PPC, owned    blog)                 3. Cross-channel ideas                  ...
1. Develop           5. Measure                                      engagement            and refine                     ...
4. Create theme colour-coded integrated calendarMON                  TUE              WED   THUR FRI                      ...
1. Develop           5. Measure                                     engagement           and refine                       ...
AWARENESS       LOYALTY                            CONSIDERATION                    5. MEASURE                      & REFI...
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Developing integrated engagement calendars

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Developing integrated engagement calendars, five simple steps

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  • PROMPTS – THINK ABOUT YOUR SOCIAL MEDIA IDEAS FROM THE USER PERSPECTIVE
  • Developing integrated engagement calendars

    1. 1. Developing integratedengagement calendars @MariamCook
    2. 2. 1. Develop 5. Measure engagement and refine themes4. Create colour- 2. Ideascoded integrated generation calendar 3. Cross- channel ideas refinement
    3. 3. Market Brand (PESTLE*) Business / People product or (search and service social insights) 1. Develop engagement themes*PESTLE stands for the marketing mix – Political, economic, social, technological, legal andenvironmental considerations
    4. 4. Make-upPoetry Education 1. What’s an engagement theme? E.g. HealthyCycling eating Fundraising
    5. 5. 1. Develop 5. Measure engagement and refine themes4. Create colour- 2. Ideascoded integrated generation calendar 3. Cross- channel ideas refinement
    6. 6. ASK BORROW FROM OTHER HOST EVENT STALL CUSTOMERS INDUSTRIES COLLECTING INSPIRATION RUN COMPETITIONS ASKING ASK VIA TWITTER FOR IDEAS INTERNALLY & HASHTAG EXTERNALLY CHECK OUT ONLINE COMPETITORS SURVEY CONSIDER WHAT’S USE SERVICE LIKE CROWDTAP TO ALREADY WORKING GET TARGET MARKET TO INTERACT WITH PRODUCT AND GENERATE LIVE FEEDBACK START AN ONLINE DICUSSION ASKING FORBRAINS FEEDBACK TORM HOLD A WORKSHOP LISTEN TO USERS AND FANS 2. HOW CAN WE GENERATE IDEAS?
    7. 7. 1. Develop 5. Measure engagement and refine themes4. Create colour- 2. Ideascoded integrated generation calendar 3. Cross- channel ideas refinement
    8. 8. Ideas Channels (e.g. PR, Facebook, Pinterest,PPC, owned blog) 3. Cross-channel ideas refinement
    9. 9. 1. Develop 5. Measure engagement and refine themes4. Create colour- 2. Ideascoded integrated generation calendar 3. Cross- channel ideas refinement
    10. 10. 4. Create theme colour-coded integrated calendarMON TUE WED THUR FRI SAT SUN AD Lorem ipsizzle Lorem ipsizzle Break it down dolizzle sit dolizzle sit aliquizzle sizzle amet, crazy amet, crazy sizzle check out piscing elit. piscing elit. this go to hizzle. Lorem ipsizzle dolizzle sit amet, crazyBreak it down piscing elit. Break it downaliquizzle sizzle aliquizzle sizzlesizzle check out @ sizzle check outthis go to hizzle. this go to hizzle. Lorem ipsizzle Lorem ipsizzle dolizzle sit TV dolizzle sit amet, crazy amet, crazy piscing elit. piscing elit. Un-themed, unstructured engagement
    11. 11. 1. Develop 5. Measure engagement and refine themes4. Create colour- 2. Ideascoded integrated generation calendar 3. Cross- channel ideas refinement
    12. 12. AWARENESS LOYALTY CONSIDERATION 5. MEASURE & REFINESATISFACTION VISIT PURCHASE INTERACTION

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