Market Brand (PESTLE*) Business / People product or (search and service social insights) 1. Develop engagement themes*PESTLE stands for the marketing mix – Political, economic, social, technological, legal andenvironmental considerations
Make-upPoetry Education 1. What’s an engagement theme? E.g. HealthyCycling eating Fundraising
ASK BORROW FROM OTHER HOST EVENT STALL CUSTOMERS INDUSTRIES COLLECTING INSPIRATION RUN COMPETITIONS ASKING ASK VIA TWITTER FOR IDEAS INTERNALLY & HASHTAG EXTERNALLY CHECK OUT ONLINE COMPETITORS SURVEY CONSIDER WHAT’S USE SERVICE LIKE CROWDTAP TO ALREADY WORKING GET TARGET MARKET TO INTERACT WITH PRODUCT AND GENERATE LIVE FEEDBACK START AN ONLINE DICUSSION ASKING FORBRAINS FEEDBACK TORM HOLD A WORKSHOP LISTEN TO USERS AND FANS 2. HOW CAN WE GENERATE IDEAS?
4. Create theme colour-coded integrated calendarMON TUE WED THUR FRI SAT SUN AD Lorem ipsizzle Lorem ipsizzle Break it down dolizzle sit dolizzle sit aliquizzle sizzle amet, crazy amet, crazy sizzle check out piscing elit. piscing elit. this go to hizzle. Lorem ipsizzle dolizzle sit amet, crazyBreak it down piscing elit. Break it downaliquizzle sizzle aliquizzle sizzlesizzle check out @ sizzle check outthis go to hizzle. this go to hizzle. Lorem ipsizzle Lorem ipsizzle dolizzle sit TV dolizzle sit amet, crazy amet, crazy piscing elit. piscing elit. Un-themed, unstructured engagement