8. Implement Informed decision-making on content, campaigns, products, services, partnerships and platforms Benchmark and develop KPIs Correlate referrals, on-site engagement, revenue-generation points and social analytics Measure, segment
9. The video on hayfever by A. Nactor was most mentioned on Twitter by females 25-34 in Feburary, leading to £xx,xxx premium membership revenue / 15% increase in sales of Vaseline* during Feburary *example