A quantitative social engagement and financial measurement model for brands and site owners April 2011 @MariamCook £$€
On-site engagement cycle
Measurement: on-site engagement cycle
Add social monitoring <ul><li>Monitor and analyse response across the web </li></ul>
Relate social response to content, brands
Correlate social response with site metrics
Drill into location, demographics, platform
Implement Informed decision-making on content, campaigns, products, services, partnerships and platforms Benchmark and dev...
The video on hayfever by A. Nactor was most mentioned on Twitter by females 25-34 in Feburary, leading to £xx,xxx premium ...
April 2011 @MariamCook
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A quantitative social engagement and financial measurement model

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A quantitative social engagement and financial measurement model for brands and site owners

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A quantitative social engagement and financial measurement model

  1. 1. A quantitative social engagement and financial measurement model for brands and site owners April 2011 @MariamCook £$€
  2. 2. On-site engagement cycle
  3. 3. Measurement: on-site engagement cycle
  4. 4. Add social monitoring <ul><li>Monitor and analyse response across the web </li></ul>
  5. 5. Relate social response to content, brands
  6. 6. Correlate social response with site metrics
  7. 7. Drill into location, demographics, platform
  8. 8. Implement Informed decision-making on content, campaigns, products, services, partnerships and platforms Benchmark and develop KPIs Correlate referrals, on-site engagement, revenue-generation points and social analytics Measure, segment
  9. 9. The video on hayfever by A. Nactor was most mentioned on Twitter by females 25-34 in Feburary, leading to £xx,xxx premium membership revenue / 15% increase in sales of Vaseline* during Feburary *example
  10. 10. April 2011 @MariamCook
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