Channel Distribution<br />MARK2000<br />MariamEkizyan, Cynthia Evenson,  Sophia Liu, Leza Maloney<br />
Overview <br />Company Overview <br />Sales and Marketing Goals<br />Current Channels<br />Gap Analysis<br />Policies, Pow...
Company Overview<br />Founded in 1996 on Salt Spring Island<br />Moved operation to Richmond in 2009<br />Organic, fair tr...
Sales & Marketing Goals<br />Increase distribution in Eastern Ontario and BC <br />Develop new one-to-one buying program <...
Current Channels<br />
Current Channels<br />
Gap Analysis<br />Grocery<br />Complex and costly with less control<br />Lack of information<br />Lack of Customer<br />In...
Policy, Power & Channel Conflict<br />Intensive Distribution<br />Product Policy & Pricing Standards<br />Selection & Term...
Recommendations<br />	Monetary incentives and pull strategy<br />	Selective distribution <br />	Different pricing for the ...
Recommendations<br />New Channels <br />
Questions?<br />http://www.saltspringcoffee.com<br />
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E Commerce Strategy For Scc

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Team project for Salt Spring Coffee Company

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E Commerce Strategy For Scc

  1. 1. Channel Distribution<br />MARK2000<br />MariamEkizyan, Cynthia Evenson, Sophia Liu, Leza Maloney<br />
  2. 2. Overview <br />Company Overview <br />Sales and Marketing Goals<br />Current Channels<br />Gap Analysis<br />Policies, Power, and Channel Conflicts<br />Recommendations<br />Summary<br />
  3. 3. Company Overview<br />Founded in 1996 on Salt Spring Island<br />Moved operation to Richmond in 2009<br />Organic, fair trade, and operationally carbon neutral products<br />Two types of coffee lines:<br />Classic Coffees<br />Culinary Coffees<br />
  4. 4. Sales & Marketing Goals<br />Increase distribution in Eastern Ontario and BC <br />Develop new one-to-one buying program <br />Increase brand awareness<br />Introduce new product line to current channels<br />Improve company website <br />Leverage social media <br />Position product similar to wine<br />
  5. 5. Current Channels<br />
  6. 6. Current Channels<br />
  7. 7. Gap Analysis<br />Grocery<br />Complex and costly with less control<br />Lack of information<br />Lack of Customer<br />Inequity of Variety & Assortment<br />Cafés<br />Poor spatial convenience<br />Lack of information<br />Office Coffee Program<br />Overprovision of information<br />Extra customer service<br />
  8. 8. Policy, Power & Channel Conflict<br />Intensive Distribution<br />Product Policy & Pricing Standards<br />Selection & Termination Policies<br />Manufacturer’s Power<br />Lack Legitimate & Coercive Power in Channel<br />Profuse Expert Power<br />Types of Conflicts <br />Intra-brand and Dual Channel Conflicts<br />Collaborative Conflict Management Strategies<br />
  9. 9. Recommendations<br /> Monetary incentives and pull strategy<br /> Selective distribution <br /> Different pricing for the product lines<br /> Increase awareness and redesign the website<br /> Modify company owned cafés <br />
  10. 10. Recommendations<br />New Channels <br />
  11. 11. Questions?<br />http://www.saltspringcoffee.com<br />
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