Friday, 10 August 12
Knowledge     Knowledge    Understanding                       of Business   of Culture    of ChangeFriday, 10 August 12
We miss out on opportunities                       if we don’t feel good about ourselves.Friday, 10 August 12
It ends when you say it does.Friday, 10 August 12
Make Cornetto a relevant brand                             for youth culture.Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
Friday, 10 August 12
PLANNING                       April         May      June         July             August                               I...
+ Cornetto becomes relevant in their lives by being part of their “perfect ending.”           + Cornetto doesn’t tell them...
IT’S NOT JUST ABOUT LOVE                              it’s about life.Friday, 10 August 12
Thank YouFriday, 10 August 12
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Cornetto

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Transcript of "Cornetto "

  1. 1. Friday, 10 August 12
  2. 2. Knowledge Knowledge Understanding of Business of Culture of ChangeFriday, 10 August 12
  3. 3. We miss out on opportunities if we don’t feel good about ourselves.Friday, 10 August 12
  4. 4. It ends when you say it does.Friday, 10 August 12
  5. 5. Make Cornetto a relevant brand for youth culture.Friday, 10 August 12
  6. 6. Friday, 10 August 12
  7. 7. Friday, 10 August 12
  8. 8. Friday, 10 August 12
  9. 9. Friday, 10 August 12
  10. 10. Friday, 10 August 12
  11. 11. Friday, 10 August 12
  12. 12. Friday, 10 August 12
  13. 13. Friday, 10 August 12
  14. 14. Friday, 10 August 12
  15. 15. Friday, 10 August 12
  16. 16. Friday, 10 August 12
  17. 17. Friday, 10 August 12
  18. 18. Friday, 10 August 12
  19. 19. Friday, 10 August 12
  20. 20. Friday, 10 August 12
  21. 21. Friday, 10 August 12
  22. 22. Friday, 10 August 12
  23. 23. Friday, 10 August 12
  24. 24. PLANNING April May June July August Influencers Freeze Your Summer Media PlanFriday, 10 August 12
  25. 25. + Cornetto becomes relevant in their lives by being part of their “perfect ending.” + Cornetto doesn’t tell them what to do or how to behave but gives them a platform of expression. + Cornetto talks straight to the target and the whole group that they inspire. + We ensure that we convey the main message of Cornetto: “Enjoy the Ride, Love the Ending.”Friday, 10 August 12
  26. 26. IT’S NOT JUST ABOUT LOVE it’s about life.Friday, 10 August 12
  27. 27. Thank YouFriday, 10 August 12

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