1. problogger.net http://www.problogger.net/archives/2012/06/23/seo-your-youtube-videos-in-10-steps/
SEO Your YouTube Videos in 10 Steps
This guest post is by Deepak of VideoMarketing.net.
In this article we are going to have a look at the various strategies and tactics that will help you
rank your YouTube videos inside the YouTube video search engine.
YouTube is the second-largest search engine in the world, according to Alexa.com. A lot of people
are looking for information online in the form of videos and they will come to YouTube directly to
search for “infomovies.”
Just like infographics, infomovies are articles in the form of a video. An infomovie can be defined
as the audio visual representation of information (while an infographic is a visual representation of
information). Infomovies usually include slides accompanied by text and images, and a voiceover
too.
Right now there is not as much competition for video rankings in YouTube as there is for article
rankings in Google’s index, but as more and more people convert their articles to infomovies, it will
become harder to rank your videos in the first page of YouTube search results.
And that brings us to the purpose of this article: the process for optimizing your YouTube videos
for search.
1. Use a suitable video filename
The name of your video file should reflect the topic of the video itself.
So, if you’re uploading an infomovie about dog training, your video’s file name should be
something like “dog-training.avi.”
This sounds obvious, but many people upload video files with names such as “untitled.mov” or
“MOV123.MP4.” Although this file name is not visible to the YouTube user, YouTube will give
search preference to video files whose names include topic keywords.
2. Put your keywords first
Put your main keyword first in the video’s title, description, and tags. Your brand name or website’s
name can be included at the end of the title, but put your topic keywords up front.
The title should, of course, be compelling and entice users to click on it. The rules of copywriting
which you apply to blog titles and sales pages also apply to YouTube video titles. If you have an

2. effective title, you will have a better clickthrough rate, and the YouTube search algorithm will take
that into account in ranking your video.
Some videos that you upload will not get a lot of viewers in the beginning, but will gain traction and
traffic in the long term—so there are long-tail possibilities with YouTube search!
3. Include keywords in your video voiceover
When you’re creating an infomovie, you’ll likely include a script from which the video’s voiceover
was made.
This script is nothing but an article with small modifications to make is suitable as a voiceover for a
video. And, just like a search-optmized text article, your video script should include the main
keywords for your topic.
Here’s an example of a video with a voiceover.
Google has developed speech-to-text conversion technology which will try to convert your
infomovie’s voiceover into captions—you can see the captioning in the video above by clicking the
“CC” button at the video’s bottom-right corner.

3. “CC” Stands for closed captions. Although YouTube cannot always transcribe your voiceover
accurately, the technology is good enough to get an idea of the keywords you’ve used in the
voiceover. And Google is improving it every day.

4. This technology was originally developed for the free-411 service—a technology whereby users
can call 800-GOOG-411 to get free, automated directory assistance. But Google has further
developed this system to understand what videos mean and to improve video search technology,
as Google’s Marissa Mayer explained back in 2007:
Whether or not free-411 is a profitable business unto itself is yet to be seen. The
reason we really did it is because we need to build a great speech-to-text model that
we can use for all kinds of different things, including video search.
Google—through YouTube, which it owns—is constantly trying to deliver the most relevant results
for customers and users. This is particularly useful for those of us who create infomovies packed
with content.
If we include keywords in our voiceover scripts, Google’s voice-to-tect technology will pick them up
and use them, along with the other factors mentioned here, to rank your video in the youTube
search results.
4. Upload a transcript file for video captioning
YouTube also gives us the option to upload transcript files for our videos. It has been confirmed
through experiments that YouTube indexes the captions file of a YouTube video, and uses this

5. information to help determine the video’s keyword relevancy.
In the experiment, a unique text string was included in the captions file. After a day a search for
that string in Google returned that video. It couldn’t have been possible unless Google indexed the
text in the captions file that was uploaded.
Uploading your own caption transcript is a better option than letting YouTube transcribe the audio
itself, as you get total control over what appears in your video captions.
The original caption uploading feature required us to include the timing for each sentence or line in
the video. This was a tedious process. It would take hours to create a captions or subtitle file if
you included the start and stop timing for every single line.
But recently YouTube has refined its speech-to-text technology so that if you simply upload the
transcript file without timings, it will automatically set the timings. This feature is still in beta testing,
but I have never seen it make a mistake.
Google describes the difference between captions and transcripts like this:
A caption file contains both the text and information about when each line of text
should be displayed.
A transcript file, on the other hand, just contains the text of what was said in the video.
If the video’s in English, YouTube can use speech processing algorithms to
determine when the words in a transcript should be displayed.
To upload a transcript file, click on Edit for the video in your YouTube video manager. Click on the
Captions tab. Under the Add New Captions or Transcript header, select Transcript File as the
Type, and upload your script file—the article from which we created the audio file for the
infomovie.
Within a minute, YouTube will do its magic. You can see it work by watching your video. Click the
CC button on the video and YouTube will display the words in exact sync with the audio. And your
keyword-rich transcript file will be used by the YouTube search engine to rank your video
appropriately in user searches for those terms.
5. Build an authoritative YouTube channel
If you are uploading your video to a brand new channel, your videos may not have a good ranking
to start with. However if you have an established channel with lots of videos and subscribers, your
videos will rank more highly in the search results as competition grows.

6. So try to create a channel for each niche you’re serving through YouTube.
6. Upload videos regularly
If you upload a bunch of videos to a channel and never touch it for years, then those videos may
not have as much SEO power as the videos in the channel which are updated regularly.
This is just like blogging—if a blog is not updated for a long time then it will lose its rankings in
Google. Freshness is seen to indicate relevance, at least to some degree. So keep your channel
fresh with recently uploaded videos.
7. Respond to comments on your videos
YouTube tells us to “Respond to comments in the first few hours after you publish a video. These
first viewers are your core audience and building comments early helps increase the video’s ranking
in search.”
8. Create and use playlists
YouTube has a feature called Playlists that allows users to group videos spread across YouTube
into a single list or collection. If your video is added to a Playlist, it can increase the SEO power of
your video. We can see Playlists as social signals about videos that are popular or valuable to
YouTube users, and well all know that Google’s working hard to integrate social signals into its
search algorithms.

7. 9. Encourage other social signals
In a similar vein, your video’s search rank will benefit the more comments, favorites, likes, and video
responses it receives. To attract these social signals, you’ll need to create a high-quality video and
ask people to take those actions on it.
However, be careful not to incentivize users to like or comment on your video. For example, if you
offer to give away a random prize for the commenters on your video, your channel may be
terminated. YouTube does not like playing games with their algorithm and this kind of activity is
against their terms and conditions.
10. Encourage off-site backlinks to your videos
Just like any web page, backlinks from other sites will help your videos to rank better in YouTube
search.
Submit your video URL to social bookmarking sites, blog about it, and share it on your Twitter and
Facebook profiles. The more backlinks you can get for your videos, the better.
Are you optimizing your videos for search?

8. With these ten tips, you’ll be on your way to much better YouTube search rankings for your
videos. Have you created an infomovie yet? And are you using any of these techniques on your
videos? Let us know how your videos are ranking in the comments.
Deepak blogs about video marketing for bloggers at VideoMarketing.net. He has 5 years of
experience in using web videos to drive traffic. You can grab his 14 day free video training program
on video marketing from this page.