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A pitch for a Swedish tv channel. …

A pitch for a Swedish tv channel.

Digital Planner: Maria Lodenborg
Creative: Gustaf Gunér & Alexander Söder


Berghs School Of Communication

Published in: Education

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  • 1. Maria Lodenborg Digital Planner, MAG IC Berghs School of Communicationlördag den 23 april 2011
  • 2. Channel 5 is one of the biggest TV channels and have a clear goal - to offer more fun tv! - no debates, no news and no tedious consumer journalism.lördag den 23 april 2011
  • 3. funnier tv Whats funny is individual.lördag den 23 april 2011
  • 4. WORD OF MOUTH We look at tv and chat with friends on the internet. We want to share funny clips with others.lördag den 23 april 2011
  • 5. vIRTUAL CONVERSATIONlördag den 23 april 2011
  • 6. lördag den 23 april 2011
  • 7. lördag den 23 april 2011
  • 8. IT ALL BEGINS WITH A SEARCHlördag den 23 april 2011
  • 9. 75%when USE internet they WATCH tv.lördag den 23 april 2011
  • 10. NUMBERCRUNCHINGlördag den 23 april 2011
  • 11. 79% SOCIAL NETWORKINGlördag den 23 april 2011
  • 12. 79% SOCIAL NETWORKING 61% chatlördag den 23 april 2011
  • 13. 79% SOCIAL NETWORKING 61% chat 59% FAN CLUB MEMBERSlördag den 23 april 2011
  • 14. 57% TO USE FACEBOOK FIND WHAT TO WATCHlördag den 23 april 2011
  • 15. Apple, Netflix, Hulu, Amazon, Google, Microsoft, And now facebook.lördag den 23 april 2011
  • 16. Apple, Netflix, Hulu, Amazon, Google, Microsoft, And now facebook. in your LIVINGROOMlördag den 23 april 2011
  • 17. ITS CLEAR THAT WE’RE EXPERIENCING A FUNDAMENTAL SHIFT IN HOW WE ACCESS ENTERTAINMENTlördag den 23 april 2011
  • 18. CHANNEL 5 NEED’S TO OWN THE ENTERTAINMENT SEARCH, AND DRIVE (WITHIN SWEDEN) ENGAGEMENT WITH SOCIAL RELEVANCElördag den 23 april 2011
  • 19. USE THE NEW BEHAVIOURlördag den 23 april 2011
  • 20. Visionevery iPad, Be the FIRST page on computer and iphone.lördag den 23 april 2011
  • 21. F IR STlördag den 23 april 2011
  • 22. F IR ST Share save Subscribelördag den 23 april 2011
  • 23. CREATE YOUR OWN PROFILE ON FIRST 5 AND CONNECT IT TO ALL YOUR SOCIAL NETWORKS.lördag den 23 april 2011
  • 24. First5.se - Bli först med att komment first5.se/ F IRST Connect FIRST5 to interact with your friends on this site and be the first to share new clip playlists on Facebook through your Wall and friendss NewsFeeds. This site will also be able to automatically send you notifications when new clips arrives at your Inbox. Import your friends and info FIRST Post playlist to your wall By proceeding, you are agreeing to the Facebook Platform User Terms of Service . By Using FIRST5, you also agree to the FIRST5 Terms of Sevicelördag den 23 april 2011
  • 25. FIRST 5 ANALYZE THE FEEDS and PROVIDE YOU WITH PERSONALIZED CONTENT OF VIDEOS FROM CHANNEL 5 AND OTHER CHANNELS ON THE WEB.lördag den 23 april 2011
  • 26. First5.se - Bli först med att komment first5.se/ F IRST Dina listor Logga ut Du är inloggad som: Maria Lodenborg Spelas nu Ny spellista RA KOM MENTE MADONNA FTW<3 by Gustaf Gunér Veronica Maggio - Jag Kommer 1 Dela Bädda in Veronica Maggios nya singel "Jag Kommer". Släpptes den 11:e februari 2011. by Pless80 | 3 veckor sedan | 186 520 visningar Jag ska I Just Had Sex (feat. Akon) döööööööda den som inte gör såhär! Amazon MP3: www.amazon.com iTunes: itunes.apple.com T-shirts! by thelonelyisland | 2 månader sedan | 65 395 607 visningar 2 HEJ OCH HÅÅÅ! Britney Spears - Hold It Against Me 3 Den här videon är så himla konstig! Music video by Britney Spears performing Hold It Against Me. (C) 2011 JIVE Records. fattar inte hur de tänkte.... by BritneySpearsVEVO | 2 veckor sedan | 18 845 274 visningar Lady Gaga - Born This Way (Audio) Vänner online GET "BORN THIS WAY" NOW: bit.ly by LadyGagaVEVO | 3 veckor sedan | 27 258 934 visningar 4 September - Resuscitate Me 5 swedishstereo.blogspot.com by SwedishStereo | 4 månader sedan | 179 990 visningar Stylisterna Stylisterna (25 träffar) LIPP FLER K Dina vänner har just settlördag den 23 april 2011
  • 27. YOU CAN ALSO SEE WHAT FRIENDS HAVE LOOKED ON & CHOOSE TO SUBSCRIBE FRIENDS, get & give video RECOMMENDATIONS.lördag den 23 april 2011
  • 28. Logga ut FIRST Du är inloggad som: Maria Lodenborg Veronica Maggio MADONNA FTW<3 by Gustaf Gunér Dela Bädda in Jag Kommer 1 by Pless80 I Just Had Sex (feat. Akon) 2 FIRST by thelonelyisland Britney Spears - Hold It Against Me 3 Veronica Maggio by BritneySpearsVEVO Jag Kommer 1 Lady Gaga - Born by Pless80 This Way (Audio) 4 by LadyGagaVEVO I Just Had Sex (feat. Akon) 2 September- Resuscitate Me by thelonelyisland 5 Britney Spears - by SwedishStereo Hold It Against Me 3 by BritneySpearsVEVO Lady Gaga - Born This Way (Audio) 4 by LadyGagaVEVOlördag den 23 april 2011
  • 29. And share favorite clips with others on other networks.lördag den 23 april 2011
  • 30. First5.se - Bli först med att komment first5.se/ F IRST Dina listor Logga ut Du är inloggad som: Maria Lodenborg Spelas nu Ny spellista RA KOM MENTE MADONNA FTW<3 by Gustaf Gunér Veronica Maggio - Jag Kommer 1 Dela Bädda in Veronica Maggios nya singel "Jag Kommer". Släpptes den 11:e februari 2011. KLIPPET SPELAS OM 20 SEK by Pless80 | 3 veckor sedan | 186 520 visningar Jag ska I Just Had Sex (feat. Akon) döööööööda den som inte gör såhär! Amazon MP3: www.amazon.com iTunes: itunes.apple.com T-shirts! by thelonelyisland | 2 månader sedan | 65 395 607 visningar 2 HEJ OCH HÅÅÅ! Britney Spears - Hold It Against Me 3 Den här videon är så himla konstig! Music video by Britney Spears performing Hold It Against Me. (C) 2011 JIVE Records. fattar inte hur de tänkte.... by BritneySpearsVEVO | 2 veckor sedan | 18 845 274 visningar Lady Gaga - Born This Way (Audio) Vänner online GET "BORN THIS WAY" NOW: bit.ly by LadyGagaVEVO | 3 veckor sedan | 27 258 934 visningar 4 September - Resuscitate Me 5 swedishstereo.blogspot.com by SwedishStereo | 4 månader sedan | 179 990 visningar Stylisterna Stylisterna (25 träffar) LIPP FLER K Dina vänner har just settlördag den 23 april 2011
  • 31. First5.se - Bli först med att komment first5.se/ F IRST Dina listor Logga ut Du är inloggad som: Maria Lodenborg Spelas nu Ny spellista RA KOM MENTE MADONNA FTW<3 by Gustaf Gunér Veronica Maggio - Jag Kommer 1 Dela Bädda in Veronica Maggios nya singel "Jag Kommer". Släpptes den 11:e februari 2011. KLIPPET SPELAS OM 20 SEK by Pless80 | 3 veckor sedan | 186 520 visningar Jag ska I Just Had Sex (feat. Akon) döööööööda den som inte gör såhär! Amazon MP3: www.amazon.com iTunes: itunes.apple.com T-shirts! by thelonelyisland | 2 månader sedan | 65 395 607 visningar 2 http://first5.se/playlist/52346hgj77 HEJ OCH HÅÅÅ! MADOONA FTW <3! Britney Spears - Hold It Against Me 3 Den här videon är first5.se så himla konstig! Music video by Britney Spears performing Hold It Against Me. (C) 2011 JIVE Records. fattar inte hur de tänkte.... This is a link to a playlist onBritneySpearsVEVO | 2 veckor sedan | 18 845 274 visningar by first5.se. Watch it at First5 and get the best out of todays entertainent. Itʼs free! Lady Gaga - Born This Way (Audio) 4 FIRST GET "BORN THIS WAY" NOW: bit.ly Vänner online by LadyGagaVEVO | 3 veckor sedan | 27 258 934 visningar September - Resuscitate Me 5 swedishstereo.blogspot.com by SwedishStereo | 4 månader sedan | 179 990 visningar Stylisterna Stylisterna (25 träffar) LIPP FLER K Dina vänner har just settlördag den 23 april 2011
  • 32. FIR ST goallördag den 23 april 2011
  • 33. Be the FIRST page on every iPad, computer and iphone.lördag den 23 april 2011
  • 34. MAG IC Digital Planner: Maria Lodenborg Creative: Gustaf Gunér Creative: Alexander Söder Berghs School of communicationlördag den 23 april 2011

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