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BPI - Bank Account

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  • 1. ProjectSummaryBPI (Bank of the PhilippinesIsland), Philippines largest and oldestbanking institution is launching anew product to the market calledMy E-prepaid.BPI (Bank of the PhilippinesIsland), Philippines largest and oldestbanking institution is launching anew product to the market calledMy E-prepaid.ObjectiveObjectivePrimary: to develop a platform that candemonstrate the feature of this latest productthat was specifically designed for online use.Primary: to develop a platform that candemonstrate the feature of this latest productthat was specifically designed for online use.Secondary: to encourage Filipinos totransact and purchase more onlineSecondary: to encourage Filipinos totransact and purchase more online
  • 2. The ClientOldest bank in the Philippines &South East AsiaOldest bank in the Philippines &South East AsiaLargest bank in terms of marketcapitalizationLargest bank in terms of marketcapitalizationthe countrys most profitable bankthe countrys most profitable bankInfluencedother country’s bankinginstitution including Spain,Mexico & the United StatesInfluencedother country’s bankinginstitution including Spain,Mexico & the United States
  • 3. The ClientPhilippines Strongest Bank in2009Philippines Strongest Bank in2009The bank has received several awards from variousfinancial magazines, such as Euromoney theFar Eastern Economic Review, The Banker, Euromoney,Finance Asia, and Global Finance . Its most recent awardwas from Asiamoney.Best Domestic FX Provider of FXPrime Broking Services in thePhilippines as voted byCorporatesBest Domestic FX Provider of FXPrime Broking Services in thePhilippines as voted byCorporatesBest Domestic FX Provider ofSingle-Bank Electronic TradingPlatform.Best Domestic FX Provider ofSingle-Bank Electronic TradingPlatform.Philippines Strongest Bank in2009Philippines Strongest Bank in2009Best Local Cash ManagementBank in the Philippines as votedby Large-Sized CorporationsBest Local Cash ManagementBank in the Philippines as votedby Large-Sized CorporationsBest Local Cash ManagementBank in the Philippines as votedby Small-Sized CorporationsBest Local Cash ManagementBank in the Philippines as votedby Small-Sized CorporationsBest Local Cash ManagementBank in the Philippines as votedby Medium-Sized CorporationsBest Local Cash ManagementBank in the Philippines as votedby Medium-Sized CorporationsBest Domestic BankBest Domestic Bank
  • 4. The ProductProduct Name: My E-prepaidProduct Type: Online Prepaid Credit CardBusiness Institution: Banking
  • 5. ProductFeaturesProductFeatures
  • 6. Philippines Strongest Bank in 2009Philippines Strongest Bank in 2009Agency TaskAgency TaskPhilippines Strongest Bank in 2009Philippines Strongest Bank in 2009Communication StrategyCommunication StrategyPhilippines Strongest Bank in 2009Philippines Strongest Bank in 2009Single-Minded MessageSingle-Minded MessagePhilippines Strongest Bank in 2009Philippines Strongest Bank in 2009Target AudienceTarget AudiencePerception/Tone/GuidelinesPerception/Tone/GuidelinesPhilippines Strongest Bank in 2009Philippines Strongest Bank in 2009Competitive PositioningCompetitive PositioningPrimary:develop a platform that can demonstrate the feature of this latest product that wasspecifically designed for online use.Secondary:encourage Filipinos to transact and purchase more onlineMy ePrepaid MasterCard is a reloadable prepaid card that empowers you to shop from thewidest selection of MasterCard affiliated shops online and worldwide. Reloading your MyePrepaid MasterCard is easy and convenient through various BPI channels that are available toyou 24/7.Revolutionized online shoppingSocial Class: A- B+Demographics: 70% Female – 30% MaleBehavior: Heavy Online ShoppersSpending Capacity: Php 5,000-10,000/monthThe Brief•Dynamic, experienced, contemporary, exciting, fun, communicative•Elegant, semi-corporate, high production value, high visibility•Information should have a fresh and conversational tone•Easy to navigate and find informationBPI is the first to launch a pre-paid credit card. No other bank offer this kind of unique product
  • 7. TheCampaignPhase I: Online ApplicationPhase II: Using the CardPhase III: IntegrationPhase I: Online ApplicationPhase II: Using the CardPhase III: IntegrationIIIIIIIIIIII
  • 8. Phase II:Using the CardPhase II:Using the CardPhase ICard OnlineApplication•An online site where users can apply for my E-prepaid•Fast and Easy way of applying versus the traditionalwalk-in the bank/paper application•5-day processing/online submission of requirements
  • 9. Phase II:Using the CardPhase II:Using the CardPhase IIUsing The Card•Upon receiving of My E-prepaid, cardholder can shop through the onlinesite.•Online shopping exclusive for My E-prepaid user•Integrate group-buying idea as part ofConsumer Loyalty Reward system
  • 10. My E-prepaid as featured in BPI’s main websitewww.bpicards.comPhase IIIIntegration
  • 11. www.bpicards.comUseful Linkswww.bpicards.com/cardshttp://www.bpicards.com/BpiBuys/http://en.wikipedia.org/wiki/Bank_of_the_Philippine_Islands-end-Prepared by: Maria Katrina ManaloApr 2013Thank you.

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