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Concepto de merchandising
 

Concepto de merchandising

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    Concepto de merchandising Concepto de merchandising Presentation Transcript

    • CONCEPTO DE MERCHANDISINGEl merchandising es una parte delmarketing que engloba las técnicascomerciales y que permite presentar enlas mejores condiciones materiales ypsicológicas del producto o el servicioque se quiere vender.
    • Tiende a sustituir una presentaciónpasiva del producto o servicio por unapresentación activa apelando a todo loque puede hacerle más atractivo, porejemplo, a través de suembalaje, exposición, colocación, etc.