2. T YTypos G R A P H Y
PO Grapho
form write
the art and technique of selecting
and arranging type styles,
point sizes, line lengths, character
spacing, and word spacing.
3. Basic Terms
Typeface is a set of character (letters,
numerals, and symbols) with similar design
features.
4. Point size is the height of a
letterform, traditionally measured in
points. There are 72 points to an inch.
The smaller the point size, the smaller
the type.
Point 20
Point 30
Point 40
Point 60
5. Weight refers to the thickness of the strokes
that make up a letterform. Common weights are
regular, bold, and ultra bold. Thin, delicate type is
generally not as easy to read onscreen as regular
or bold type.
Arial Regular
Arial Bold
Arial Extra Bold
6. Spacing is the space between letters
(letterspacing, words (word spacing), and
vertical lines of text (leading). Letterspacing,
word spacing, and leading are all factors that
influence the readability and expressiveness
of the text. Text spaced too closely or too far
apart can be difficult to read onscreen.
8. Roman
The roman typeface style originated with Roman
stonemasons who, with iron chisles, cut the
letterforms into stone. The ends of the incised lines
were often ragged, requiring the stonemason to
make a short cut at the ends of the incised lines to
clean up the letter stroke. This extra cut was called a
serif. Roman typefaces typically have thick and
thin variations in their letter strokes, and serifs
range from moderately to extremely pointed.
10. Roman typefaces are commonly used in body
copy, as they are considered easy to read.
Garamond:
The quick brown fox jumps over the head of the lazy dog.
Times New Roman:
The quick brown fox jumps over the head of the lazy dog.
Rockwell:
The quick brown fox jumps over the head of the lazy dog.
11. Sans-serif fonts
Sans serif means “without serifs”.Sans serifs
have modern appearance and feel and can
be very easy to read. They hold together well
at small sizes and are generally a good
choice for headlines copy and body text.
12. Arial:
The quick brown fox jumps over the head of the lazy
dog.
Tahoma:
The quick brown fox jumps over the head of the lazy
dog.
Verdana:
The quick brown fox jumps over the head
of the lazy dog.
13. Script
Script typefaces can convey the feeling of
handwritten designs. Some script typefaces can be
hard to read, especially in blocks of text that are
all capital letters. Furthermore, the delicate letter
strokes of some script typefaces make them hard to
read at smaller sizes. They are best used sparingly
and for headlines.
14. Brush Script MT:
The quick brown fox jumps over the head of the lazy dog.
Lucida Handwriting:
The quick brown fox jumps over the head
of the lazy dog.
Script MT Bold:
The quick brown fox jumps over the head
of the lazy dog.
15. Decorative
When a typeface design is hard to categorize, it is
dropped into the decorative category. There are no
particular design limits for this category. Many of these
typefaces can be extremely difficult to read and are best
used for display or headline copy instead of body text.
The advantage of using decorative typefaces is that they
can quickly establish a mood, time period, or style.
16. Harlow Solid Italic
The quick brown fox jumps over the head of the
lazy dog.
Curlz MT
The quick brown fox jumps over the head of the
lazy dog.
Jokerman
The quick brown fox jumps over the
head
of the lazy dog.
