Text and typography
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Text and typography

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Text and typography Text and typography Presentation Transcript

  • T YTypos G R A P H Y PO Grapho form write the art and technique of selecting and arranging type styles, point sizes, line lengths, character spacing, and word spacing.
  • Basic TermsTypeface is a set of character (letters,numerals, and symbols) with similar designfeatures.
  • Point size is the height of aletterform, traditionally measured inpoints. There are 72 points to an inch.The smaller the point size, the smallerthe type. Point 20 Point 30 Point 40 Point 60
  • Weight refers to the thickness of the strokesthat make up a letterform. Common weights areregular, bold, and ultra bold. Thin, delicate type isgenerally not as easy to read onscreen as regularor bold type. Arial Regular Arial Bold Arial Extra Bold
  • Spacing is the space between letters(letterspacing, words (word spacing), andvertical lines of text (leading). Letterspacing,word spacing, and leading are all factors thatinfluence the readability and expressivenessof the text. Text spaced too closely or too farapart can be difficult to read onscreen.
  • Categories of Typefaces
  • RomanThe roman typeface style originated with Romanstonemasons who, with iron chisles, cut theletterforms into stone. The ends of the incised lineswere often ragged, requiring the stonemason tomake a short cut at the ends of the incised lines toclean up the letter stroke. This extra cut was called aserif. Roman typefaces typically have thick andthin variations in their letter strokes, and serifsrange from moderately to extremely pointed.
  • sans serifsserifs
  • Roman typefaces are commonly used in body copy, as they are considered easy to read. Garamond: The quick brown fox jumps over the head of the lazy dog. Times New Roman: The quick brown fox jumps over the head of the lazy dog. Rockwell:The quick brown fox jumps over the head of the lazy dog.
  • Sans-serif fonts Sans serif means “without serifs”.Sans serifs have modern appearance and feel and can be very easy to read. They hold together well at small sizes and are generally a good choice for headlines copy and body text.
  • Arial:The quick brown fox jumps over the head of the lazy dog. Tahoma:The quick brown fox jumps over the head of the lazy dog. Verdana: The quick brown fox jumps over the head of the lazy dog.
  • ScriptScript typefaces can convey the feeling ofhandwritten designs. Some script typefaces can behard to read, especially in blocks of text that areall capital letters. Furthermore, the delicate letterstrokes of some script typefaces make them hard toread at smaller sizes. They are best used sparinglyand for headlines.
  • Brush Script MT: The quick brown fox jumps over the head of the lazy dog. Lucida Handwriting:The quick brown fox jumps over the head of the lazy dog. Script MT Bold:The quick brown fox jumps over the head of the lazy dog.
  • Decorative When a typeface design is hard to categorize, it is dropped into the decorative category. There are noparticular design limits for this category. Many of thesetypefaces can be extremely difficult to read and are best used for display or headline copy instead of body text.The advantage of using decorative typefaces is that they can quickly establish a mood, time period, or style.
  • Harlow Solid ItalicThe quick brown fox jumps over the head of the lazy dog. Curlz MTThe quick brown fox jumps over the head of the lazy dog. Jokerman The quick brown fox jumps over the head of the lazy dog.