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Transcript

  • 1. How to Start Your Own Online Business
  • 2. Introduction to Starting Online Biz
  • 3. Introduction
    Introduce Yourselves
    Login to Computers
    Login: media
    (check to make sure)
  • 4. Ask Yourself
    New, stable, or non-existent biz?
    Products and/or Services?
    How much do I want to pay?
  • 5. Setting Up Your Business
    Business Entities
    Registering Your Business
    Licenses & Permits
  • 6. Any Questions?
  • 7. Website Domains
  • 8. The Deal with Domains
    What’s a domain name?
    What’s a sub-domain?
    Why do I need a domain name?
    How much do they cost?
    How do I get one?
  • 9. Free Domains
    Usually Sub-Domains
    Yoursite.hostname.com
    Used through your host
  • 10. Free Domain Advantages
    Free!
    Used through your host
    Little Upkeep
  • 11. Free Domain Disadvantages
    No Ownership
    Little Control
    Can’t move it
    Few Features
    Mostly sub-domains
    SEO Problems
    Reputation of Host
    Not Professional
  • 12. Paid Domains
    Usually not sub-domains
    .com, .net, .org, .info
    $2+ a year
  • 13. Paid Domain Advantages
    Complete Control
    Can move it
    Lots of Features
    Not A Sub-Domain
    Increases Credibility
    Preferred for SEO
    Only $10/year (avg.)
  • 14. Maintain Your Domain
    Renew for security
    Don’t let it expire!
    Use GoDaddy
    Don’t Buy through Host
  • 15. Any Questions?
  • 16. Web Hosting
  • 17. The Secrets Behind Web Hosting
    What’s a web host?
    Why do I need a host?
    What’s Web Space?
    What’s Bandwidth?
    How do I find a good host?
  • 18. Free Hosting Disadvantages
    Limited Bandwidth
    Limited Web Space
    Limited (or no) e-mail address(es)
    Limited (or no) Customer Support
    Ads!
  • 19. Paid Hosting Advantages
    Lots of Bandwidth
    Lots of Web Space
    E-Mail Addresses
    Sub-Domain Options
    Customer Support
    No Ads!
  • 20. Paid Hosting
    HostGator
    SquareSpace
    SiteKreator
    Homestead
    Vollusion
    Intuit
    Build Your Site
    Site2You
  • 21. Any Questions?
  • 22. Break Time
  • 23. Web Content & Design
  • 24. Free Site Builder Hosting
    WordPress
    Blogger
    Webs
    Tripod
    Wix
    Weebly
    DotEasy
    Yola
    uCoz
  • 25. Designing from Scratch
    Know PHP, HTML and CSS?
    Web Designer and Programmer Options
    Outsource it!
    Guru
    Project4Hire
    Freelancer
    GetACoder
  • 26. Pages to Include on Site
    Contact Form/Info
    Map (optional)
    Business Hours
    About Us
    FAQ
    Store (optional)
    Testimonials
  • 27. Selling Services
    Appointment System
    Contact Form
  • 28. Appointment Systems
    www.clockshare.com
    www.appointmentsoft.com
    www.timetrade.com
    www.schedulicity.com
    http://netappointment.com
    www.abs-usa.com
    www.scheduleview.com
    www.appointmate.com
    www.appointmentquest.com
    http://web-appointments.com
    http://acuityscheduling.com
    www.graceschedules.com
  • 29. Selling Products
    Ebay
    Amazon
    Volusion
    Etsy
    Half.com
    Shopify
    Vendido
    Art Fire
    Foodzie
    MadeItMyself
    SilkFair
  • 30. Accepting Online Payments
    PayPal
    Google Checkout
    Chase Paymentech
    AcceptPay
    AuthorizeNet
    Leaders
    Merchant Warehouse
    Bancard
    Commerce
    Merchant One
  • 31. Any Questions?
  • 32. Advertising to Increase Revenue and Viewership
  • 33. Types of Advertising
    Pay-Per-Click
    Pay-Per-Impression
    Selling Ad Space
    Affiliate Programs
    Text Links
  • 34. Before You Start Advertising…
    Google Analytics
    Site Meter
  • 35. Paid Advertising
    Google AdWords
    Buy Sell Ads
    Project Wonderful
    Chitika
    Kontera
    InfoLinks
    adBrite
    ContextWeb
    ValueClick Media
    OpenX
  • 36. Free Advertising
    Craigslist
    Use Social Media and Bookmarks!
    Facebook
    Twitter
    LinkedIn
    Digg
    StumbleUpon
  • 37. Affiliate Programs
    Amazon
    eBay
    Commission Junction
    ClickBank
  • 38. SEO
    Search Engine Optimization
    Google Keyword Tool
    Meta Tags
  • 39. Any Questions?
  • 40. Thank you for joining us!
    Please e-mail me at mariah@flowersitters.comif you would like to receive a copy of this PowerPoint for future reference.

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