Start Online Biz

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Start Online Biz

  1. 1. How to Start Your Own Online Business<br />
  2. 2. Introduction to Starting Online Biz<br />
  3. 3. Introduction<br />Introduce Yourselves<br />Login to Computers<br />Login: media<br />(check to make sure)<br />
  4. 4. Ask Yourself<br />New, stable, or non-existent biz?<br />Products and/or Services?<br />How much do I want to pay?<br />
  5. 5. Setting Up Your Business<br />Business Entities<br />Registering Your Business<br />Licenses & Permits<br />
  6. 6. Any Questions?<br />
  7. 7. Website Domains<br />
  8. 8. The Deal with Domains<br />What’s a domain name?<br />What’s a sub-domain?<br />Why do I need a domain name?<br />How much do they cost?<br />How do I get one?<br />
  9. 9. Free Domains<br />Usually Sub-Domains<br />Yoursite.hostname.com<br />Used through your host<br />
  10. 10. Free Domain Advantages<br />Free!<br />Used through your host<br />Little Upkeep<br />
  11. 11. Free Domain Disadvantages<br />No Ownership<br />Little Control<br />Can’t move it<br />Few Features<br />Mostly sub-domains<br />SEO Problems<br />Reputation of Host<br />Not Professional<br />
  12. 12. Paid Domains<br />Usually not sub-domains<br />.com, .net, .org, .info<br />$2+ a year<br />
  13. 13. Paid Domain Advantages <br />Complete Control<br />Can move it<br />Lots of Features<br />Not A Sub-Domain<br />Increases Credibility<br />Preferred for SEO<br />Only $10/year (avg.)<br />
  14. 14. Maintain Your Domain<br />Renew for security<br />Don’t let it expire!<br />Use GoDaddy<br />Don’t Buy through Host<br />
  15. 15. Any Questions?<br />
  16. 16. Web Hosting<br />
  17. 17. The Secrets Behind Web Hosting<br />What’s a web host?<br />Why do I need a host?<br />What’s Web Space?<br />What’s Bandwidth?<br />How do I find a good host?<br />
  18. 18. Free Hosting Disadvantages<br />Limited Bandwidth<br />Limited Web Space<br />Limited (or no) e-mail address(es)<br />Limited (or no) Customer Support<br />Ads!<br />
  19. 19. Paid Hosting Advantages<br />Lots of Bandwidth<br />Lots of Web Space<br />E-Mail Addresses<br />Sub-Domain Options<br />Customer Support<br />No Ads!<br />
  20. 20. Paid Hosting<br />HostGator<br />SquareSpace<br />SiteKreator<br />Homestead<br />Vollusion<br />Intuit<br />Build Your Site<br />Site2You<br />
  21. 21. Any Questions?<br />
  22. 22. Break Time<br />
  23. 23. Web Content & Design<br />
  24. 24. Free Site Builder Hosting<br />WordPress<br />Blogger<br />Webs<br />Tripod<br />Wix<br />Weebly<br />DotEasy<br />Yola<br />uCoz<br />
  25. 25. Designing from Scratch<br />Know PHP, HTML and CSS?<br />Web Designer and Programmer Options<br />Outsource it!<br />Guru<br />Project4Hire<br />Freelancer<br />GetACoder<br />
  26. 26. Pages to Include on Site<br />Contact Form/Info<br />Map (optional)<br />Business Hours<br />About Us<br />FAQ<br />Store (optional)<br />Testimonials<br />
  27. 27. Selling Services<br />Appointment System<br />Contact Form<br />
  28. 28. Appointment Systems<br />www.clockshare.com<br />www.appointmentsoft.com<br />www.timetrade.com<br />www.schedulicity.com<br />http://netappointment.com<br />www.abs-usa.com<br />www.scheduleview.com<br />www.appointmate.com<br />www.appointmentquest.com<br />http://web-appointments.com<br />http://acuityscheduling.com<br />www.graceschedules.com<br />
  29. 29. Selling Products<br />Ebay<br />Amazon<br />Volusion<br />Etsy<br />Half.com<br />Shopify<br />Vendido<br />Art Fire<br />Foodzie<br />MadeItMyself<br />SilkFair<br />
  30. 30. Accepting Online Payments<br />PayPal<br />Google Checkout<br />Chase Paymentech<br />AcceptPay<br />AuthorizeNet<br />Leaders<br />Merchant Warehouse<br />Bancard<br />Commerce<br />Merchant One<br />
  31. 31. Any Questions?<br />
  32. 32. Advertising to Increase Revenue and Viewership<br />
  33. 33. Types of Advertising<br />Pay-Per-Click<br />Pay-Per-Impression<br />Selling Ad Space<br />Affiliate Programs<br />Text Links<br />
  34. 34. Before You Start Advertising…<br />Google Analytics<br />Site Meter<br />
  35. 35. Paid Advertising<br />Google AdWords<br />Buy Sell Ads<br />Project Wonderful<br />Chitika<br />Kontera<br />InfoLinks<br />adBrite<br />ContextWeb<br />ValueClick Media<br />OpenX<br />
  36. 36. Free Advertising<br />Craigslist<br />Use Social Media and Bookmarks!<br />Facebook<br />Twitter<br />LinkedIn<br />Digg<br />StumbleUpon<br />
  37. 37. Affiliate Programs<br />Amazon<br />eBay<br />Commission Junction<br />ClickBank<br />
  38. 38. SEO <br />Search Engine Optimization<br />Google Keyword Tool<br />Meta Tags<br />
  39. 39. Any Questions?<br />
  40. 40. Thank you for joining us!<br />Please e-mail me at mariah@flowersitters.comif you would like to receive a copy of this PowerPoint for future reference.<br />
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